Salesforce Marketing Cloud Administrator Certification

Learn six can-spam requirements for commercial emails: accurate sender header, accurate subject lines, identify the message as an advertisement, include a physical mailing address, provide opt-out, and promptly honor requests.

Configure a Salesforce Marketing Cloud account from the admin tab in Email Studio, including subscription details, security, users and roles, and sender, delivery, and reply mail management.

Explore Journey Builder to design customer journeys using data extensions, entry sources, schedules, and templates. Build paths with decision splits, engagement splits, random splits, and exit criteria to drive purchases.

Learn how to use automation studio in marketing cloud, create automations with steps and activities, and configure starting sources like schedule or file drop.

Navigate the setup hub of Marketing Cloud, covering home, setup assistant, security and data management, roles and users, business units, FTP and safehouse locations, and analytics for certification readiness.

Explore how to configure Salesforce Marketing Cloud settings, including integration with Sales Cloud and Service Cloud, installed packages, approvals, campaign and email studio, mobile studio, Brand Builder, and security.

Explore the sender authentication package (sap) and its four components, account branding, private domain, dedicated ip address, and reply mail management, plus ip warming and branding for inbox delivery.

Learn to create standard, filter, and random data extensions in Marketing Cloud, including properties, retention policies, and fields, with creation methods from new, existing, or templates, and sendable configurations.

Master the import wizard to load CSV data into a data extension, choosing local or FTP upload, delimiter, mapping, and import type (add and update; add only; update only; overwrite).

Explore how contact builder uses data designer, attribute groups, and relationships to link data extensions to contacts, manage populations, and handle data sources, imports, and contact configuration.

Marketing Cloud Connect provides a one-way sync from Sales Cloud to Marketing Cloud, syncing accounts, leads, and custom objects into synchronized data extensions at 15, 30, or one hour intervals.

Learn how Marketing Cloud Connect enables sales or service cloud to send emails to leads, contacts, or person accounts via campaigns or reports, with configurable from addresses and tracking options.