Salesforce Marketing Cloud Account Engagement Specialist

About the Salesforce Marketing Cloud Account Engagement Specialist Certification

The Salesforce Certified Marketing Cloud Account Engagement Specialist credential shows that you can design and manage marketing campaigns in Account Engagement (Pardot). Candidates are expected to know how to build marketing processes that include email marketing, lead generation, lead qualification, and reporting to support data-driven decisions.

Who This Certification Is For

This certification is intended for professionals with around 6–12 months of hands-on experience working in Account Engagement. Successful candidates are typically able to:

• Work confidently with the features and capabilities of Account Engagement.

• Understand the full visitor-to-prospect lifecycle.

• Create and manage marketing assets, automation rules, and workflows in the Lightning App.

• Interpret key metrics using Engagement History and B2B Marketing Analytics dashboards.

• Configure administrative settings like scoring models, grading models, and custom fields.

• Troubleshoot common issues such as sync errors and field mapping.

• Recognize which Einstein features are available for Account Engagement.

You are not required to know:

• Package installation or Salesforce setup of Account Engagement.

• Process Builder, Apex, triggers, or custom coding (HTML, JavaScript, CSS).

• Advanced B2B Marketing Analytics customizations, APIs, or third-party integrations.

About the Exam

• Format: 60 multiple-choice/multiple-select questions + 5 unscored questions.

• Time limit: 90 minutes.

• Passing score: 72%.

• Exam release: Based on Salesforce Summer ’23.

• Cost: $200 USD (plus tax, if applicable).

• Retake fee: $100 USD (plus tax, if applicable).

• Delivery: Online proctored exam or onsite at a test center.

• Prerequisites: None required (training and self-study recommended).

• Reference materials: Not allowed during the exam.

Exam Outline

The Salesforce Certified Marketing Cloud Account Engagement Specialist Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience integrating the Account Engagement platform into marketing workflows and can demonstrate the application of each of the features/functions below.

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.

• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Illustrate how to create, edit, and map fields.

• Explain the relationship between Account Engagement and Salesforce.

• Describe the capabilities of the Account Engagement Recycle Bin.

Account Engagement Forms, Form Handlers and Landing Pages: 20%

• Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.

• Identify the capabilities, use cases and interpret reporting metrics for landing pages.

Lead Management: 24%

• Explain the components and use cases of an automation rule.

• Distinguish between the capabilities of, use cases for, and how to create different types of lists.

• Define the capabilities of a completion action.

• Define the capabilities of a segmentation rule.

• Define the capabilities of page actions.

• Explain what a Score measures and how scoring is managed.

• Explain what a Grade measures and how grading is managed.

• Identify the capabilities and use cases of custom redirects.

Email Marketing: 20%

• Distinguish between an Email and an Email Template.

• Given a scenario, identify the capabilities and use cases for email.

• Distinguish between the metrics collected in Account Engagement email reporting.

Engagement Studio: 17%

• Distinguish between the components of an engagement program.

• Explain the process of updating an engagement program including its assets.