Salesforce Certified Marketing Cloud Engagement Foundations

About the Salesforce Marketing Cloud Engagement Foundations Certification Exam

The Salesforce Certified Marketing Cloud Engagement Foundations Exam is designed for individuals seeking an entry-level marketing role within the Salesforce ecosystem. This certification validates foundational knowledge of Marketing Cloud Engagement, general marketing concepts, and the essential skills needed to begin working with Salesforce marketing tools.

This multiple-choice exam is intended for individuals with up to six months of experience using Salesforce Marketing Cloud Engagement. It helps candidates demonstrate an understanding of Marketing Cloud Engagement and how it addresses business needs following Salesforce best practices. Passing this exam is a first step toward a career in marketing automation and can lead to advanced Marketing Cloud certifications.

Who Should Take This Exam?

The typical candidate:

• Has up to six months of experience with Salesforce Marketing Cloud Engagement

• Is familiar with the Salesforce platform and basic marketing concepts

• Is exploring marketing career opportunities or just starting their journey in marketing technology

Candidates are often interested in:

• Learning Marketing Cloud Engagement features and common business use cases

• Gaining practical experience with digital marketing tools

• Preparing for advanced Salesforce Marketing Cloud certifications such as the Email Specialist or Marketing Cloud Administrator credentials

Required Knowledge and Skills

Successful candidates should have knowledge and experience in:

• Basic marketing concepts such as metrics, target audiences, opt-in/opt-out processes, compliance, and privacy fundamentals

• Core components and functionalities of Marketing Cloud Engagement

• Navigating the platform and understanding its primary features

• Using digital marketing tools to engage customers, generate leads, and support business goals

• Email marketing within Marketing Cloud Engagement, including email tools and features

• Building customer journeys with Journey Builder

• Using reporting and analytics tools to measure key email metrics such as open rate, click-through rate, and conversion rate

Note: Candidates are not expected to:

• Configure or administer Marketing Cloud Engagement tools

• Use non-email channels such as SMS or Push

• Work with Marketing Cloud Account Engagement (formerly Pardot)

• Code with HTML, CSS, SQL, or AMPscript

Exam Details

• Format: 40 multiple-choice questions and up to 5 unscored questions

• Time: 70 minutes

• Passing score: 65%

• Exam version: Based on Summer '24 release

• Fee: $75 (plus applicable local taxes)

• Retake fee: Free

• Delivery: Proctored exam, either online or at a testing center

• Prerequisites: None

• Resources: No hard-copy or online reference materials allowed during the exam

Note: Candidates can provide comments and feedback on individual exam questions during the test session.