Salesforce Certified Marketing Cloud Email Specialist Prep

About the Salesforce Marketing Cloud Email Specialist Certification

The Salesforce Certified Marketing Cloud Email Specialist certification validates your ability to apply email marketing best practices using Salesforce Marketing Cloud. This includes content creation, subscriber and data management, automation, delivery, and analytics — all within the Email Studio application.

Candidates are expected to have hands-on experience with Email Studio, Content Builder, Journey Builder, Automation Studio, and Einstein features. They should be able to import and segment data, send targeted campaigns, and interpret results using tracking reports.

Audience Overview

This certification is intended for professionals who have:

• At least 6 months of experience working with Marketing Cloud Email tools

• Knowledge of email marketing concepts and campaign execution

• Experience using segmentation, content tools, and automation features

• An understanding of how to use reporting to make data-driven decisions

• The ability to troubleshoot basic issues within the Marketing Cloud environment

The certification is suited for individuals who build email campaigns, work with relational data models, use AMPscript or GTL for personalization, and manage subscriber data.

You do not need advanced development skills in HTML, CSS, or server-side scripting, nor do you need experience with custom API integrations.

Key Skills Assessed

• Build and send email campaigns using Email Studio and Content Builder

• Segment and manage data using lists and data extensions

• Set up and manage automations using Automation Studio and Journey Builder

• Use Einstein for personalization and engagement insights

• Analyze and report on campaign performance

• Apply marketing best practices to improve deliverability and engagement

Exam Details

• Questions: 60 multiple-choice, plus up to 5 unscored questions

• Time: 90 minutes

• Passing Score: 67%

• Version: Based on the Summer '23 release

• Registration Fee: $200 USD + taxes

• Retake Fee: $100 USD + taxes

• Delivery: Online proctored or onsite testing center

• Prerequisites: None (MKT 101 course is recommended)

• Materials: No resources or notes allowed during the exam

Note: The exam may include up to five unscored questions to evaluate future test items. These do not affect your score and are not identified during the exam.

Exam Outline

The Salesforce Marketing Cloud Email Specialist Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with the Marketing Cloud Email application and demonstrate the knowledge and use of each of the features/functions below.

Email Marketing Best Practices: 10%

• Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.

• Given a customer scenario, differentiate elements of an email that can impact message deliverability.

• Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.

Content Creation and Delivery: 24%

• Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.

• Given a customer scenario, create and customize an email message to meet customers’ needs.

• Given a customer scenario, configure send settings to meet the customer requirements.

• Given a customer scenario, organize and manage email campaign content.

Marketing Automation: 26%

• Given a customer scenario, recommend the appropriate marketing automation solution.

• Given a customer scenario, build the appropriate Automation Studio solution.

• Given a customer scenario, build the appropriate Journey Builder solution.

Subscriber and Data Management: 26%

• Given desired output requirements, set up Data Extensions in Marketing Cloud.

• Given a customer's business requirements, determine how to import data into Marketing Cloud.

• Given a customer's business requirements, configure segmentation tools to model subscribers and data.

• Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.

Insights and Analytics: 14%

• Given a customer scenario, explain the different metrics available for email campaigns and what each one means.

• Given an email campaign, describe the steps involved to analyze the performance results.

• Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.

• Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.