Salesforce Certified Marketing Cloud Administrator (Apr'26)

Get ready to tackle the first learning objective in digital marketing proficiency within the Salesforce Certified Marketing Cloud Administrator course.

Implement security best practices for data, permissions, and PII in Marketing Cloud by configuring MFA, SSO, sFTP, audit trails, role-based access, and tokenized sending.

Differentiate permissions from preferences for subscribers, noting permissions govern opt-ins like sms while preferences control content, channel, and cadence; indicate storage locations and that data extensions can hold both.

Explain what one-click unsubscribe is, using merge hyperlinks for profile preferences and unsubscribe from all, and how email client checks may affect it.

Explore profile attributes in the profile center, including attributes (full name, email, user defined), visibility and edit settings, and methods to collect data via web collect, API, and cloud pages.

Explore wider resources, expected experience, and learning methods to prepare for the Salesforce Marketing Cloud Administrator exam. Next, part two of subscriber data management focusing on the contact model.

Explore data types for data extensions, including text, number, date, boolean, decimal, email, phone, and locale, with best practices for validation and subscriber key storage.

Learn how to import data into Marketing Cloud using data sources in the contact builder, including synchronized sources from Sales Cloud with object and field selection and configurable sync frequency.

Maintain data quality in Salesforce Marketing Cloud by cleaning data, removing duplicates, and applying naming conventions, then use content detective for CAN-SPAM compliance, IP warming, and test sends with clients.

Learn to configure Marketing Cloud APIs, prioritizing REST API for JSON integrations, understand SOAP limits, Group Connect messaging, and secure API requests with tenant endpoints, tokens, and install packages.

Explore sender profile, delivery profiles, and send classification in Salesforce Marketing Cloud, and learn how these concepts affect sender identity, delivery settings, and IP reputation for compliant emails.

Navigate setup in email studio, including from addresses, sender and delivery profiles, and transactional or commercial classifications. Configure headers, footers, security, business units, and API integration.

Explore the configuration of business units, user permissions, security passwords, and integrations, then review setup home features and Marketing Cloud extension products, and preview next channel management.

Explore Email Studio as the hub for building, sending, and tracking emails with Content Builder, audience data, A/B testing, and Einstein recommendations to tailor next-best content.

Explore mobile studio in Marketing Cloud, covering group connect, mobile connect (sms), and mobile push, and learn how a single contact key unifies multi-channel data from data extensions.

Watch a hands-on demo of Salesforce Marketing Cloud Journey Builder, from folders, entry sources, and data extensions to canvas-based drag-and-drop builds, splits, and single-send journeys with scheduling.

Explore advertising studio workflows in Salesforce Marketing Cloud, including setting up social accounts, building audiences with data extensions and lookalikes, and drafting ad campaigns.

Explore the mobile, image, social, and advertising studios, analyze Journey Builder concepts and use cases, and dive into advertising studio with demo mode access considerations.