Salesforce Certified: Email Marketing

Pass your Salesforce Email Marketing Specialist Certification Exam! Learn SFMC Email Marketing & Automation Studio now.
Rating: 3.8 out of 5 (174 ratings)
2,785 students
Salesforce Certified: Email Marketing
Rating: 3.8 out of 5 (174 ratings)
2,783 students
The benefit of this course is having an inside view into Marketing Cloud and all the necessary documentation organized by Study Guide topic. The Salesforce Marketing Cloud isn’t a cloud that you can access via a demo account and there are not really any screenshots or videos of the interface that I could find. I found not having a visual of the platform was challenging as I was studying for the exam. So I’ve decided to bring it to you!
This course includes an inside view specifically of Email Studio, Automation Studio and Journey Builder. As well, I’ve included links to the Salesforce Marketing documentation per topic so that you don’t waste time searching for it and it’s all organized for you. By presenting this to you, you will be able to easily study and pass your Salesforce Email Marketing Cloud certification.

Requirements

  • No prior Salesforce Email Marketing knowledge is needed - only an interest in learning!
  • Anyone with an internet connection
Description

Three reasons to TAKE THIS COURSE right now!

  1. You want to pass the Salesforce Email Marketing Specialist Exam and want access to credible Salesforce documentation and videos that are concisely organized according to the Exam Study Guide topics.  Ie. You're looking for an easily digest-able format so that you can focus your efforts on learning efficiently to prepare for the exam.
  2. You want an inside view of the Marketing Cloud, Email Studio, Automation Studio and Journey Builder interface and platforms!  Ie. Why guess on what things look like and how they flow? View a walk-through of the platform and have a visual learning experience to put you ahead of the game.
  3. Take a course designed by an instructor who has prepared her own study materials and passed the Salesforce Email Marketing Specialist exam in addition to having 2 other certifications in Admin and Platform Builder. 

This course is structured according to the Salesforce Email Marketing Specialist Exam Study Guide (with an Introduction and Taking the Exam/Conclusion lectures):

  • Email Marketing Best Practices
  • Email Message Design
  • Content Creation and Delivery
  • Marketing Automation
  • Subscriber and Data Management
  • Tracking and Reporting


Why get certified?

According to an IDC Study on the Salesforce Economy, Salesforce is expected to create 3.3 million new jobs by 2022!  That's in less than 5 years - WOW!  Make sure you're a part of it and have access to quality opportunities.

Who this course is for:
  • Anyone interested in learning about Salesforce Email Marketing.
  • Students who want to gain certification as a Salesforce Email Marketing Specialist.
  • Students who want to gain course materials and an inside view of Salesforce Marketing Cloud (Email & Automation Studio) platform/interface
  • Anyone who wants to increase their career prospects by getting Salesforce Certified.
Course content
8 sections • 49 lectures • 1h 17m total length
  • Introduction
    01:03
  • Email Marketing Best Practices
    05:39
  • Email Message Design
    01:32
  • Create and Customize Email Message to Meet Customer Need
    00:21
  • Content Builder Overview
    02:04
  • Classic Content Overview
    02:13
  • Send and Deploy Email Campaign to Meet Customer Requirements
    00:20
  • Before Deploying your Email
    03:12
  • How to Manage Content Needed to Deploy Email Campaigns
    00:14
  • Create an Email
    03:56
  • Create a Content Block
    02:23
  • Create a Template
    01:39
  • Import Content
    00:56
  • Various Send Capabilities in Email Application
    00:06
  • Setup Subscriber Lists and Data Extensions in SFMC
    00:28
  • All Subscribers List
    02:49
  • Lists
    01:06
  • Groups
    01:16
  • Data Extension
    01:00
  • Data Extension Screenshot
    00:54
  • Send Email to Subscribers via Data Extension
    01:41
  • How to Import Data into Salesforce Marketing Cloud (per best practices)
    00:08
  • Importing Subscribers
    01:33
  • Import into a Data Extension
    01:04
  • Configure Segmentation Tools to accurately model Subscribers & Data
    00:14
  • Create a Filtered List
    00:31
  • Refresh a Group
    00:45
  • Export to a File
    00:51
  • Create a Random Group
    00:43
  • Create a Filtered Data Extension
    00:48
  • Split or Export a Data Extension
    01:24
  • Measures
    00:18
  • Marketing Unsubscribe Subscription Management Solution
    00:11
  • Profile Center
    01:55
  • Subscription Center
    00:32
  • Preference Management
    00:24
  • Different Marketing Automation Solutions
    00:32
  • Automation Studio
    04:15
  • Data Automation
    01:42
  • Journey Builder
    08:17
  • Journey Builder Interface Example
    01:09
  • Journey Builder vs. Automation Studio
    00:57
  • Triggered Emails
    00:51
  • API
    00:23
  • Configure Marketing Automation Tool to Manage Customer Data
    00:12
  • Different Metrics for Email Campaigns and What Each One Means
    00:18
  • Describe steps involved to analyze performance results of EM campaign
    04:22
  • Configure and Run Salesforce Marketing Cloud Reports
    05:22
  • Taking the Certification Exam & Conclusion
    03:06

Instructor
5 Salesforce Certifications & CRM Marketing Professional
Fahmida Yasin
  • 3.8 Instructor Rating
  • 174 Reviews
  • 2,785 Students
  • 1 Course

Hi everyone, 

My name is Fahmida Yasin and I'm excited to present to you the Salesforce Marketing Cloud.  I use Marketing Cloud professionally and realized there was not a class on Udemy for Salesforce MC so I created one!

I have over 14 years of marketing, CRM and loyalty experience, a Georgetown MBA and most importantly, 5 Salesforce certifications including Email Marketing Specialist and Marketing Consultant.

I'm here to help you learn the Marketing Cloud and pass your certification exam so let's get started!