Salesforce Marketing Cloud Email Specialist - Get Certified!

Name: Salesforce Marketing Cloud Email Specialist - Get Certified!
Rating: 3.8 (382 reviews)

Pass your Salesforce Marketing Email Specialist Certification Exam! Learn SFMC Email Marketing and Automation Studio!

Created byFah Yasin

Last updated 10/2024

English

What you'll learn

Master the SF Email Marketing Specialist Study Guide organized by topic with videos and links to the Salesforce documentation.
Learn about Email Studio, Automation Studio and Journey Builder - an inside view to the platform (as there is no demo account w SF).
Link to the Salesforce Marketing documentation per topic so that you don’t waste time searching for it and it’s all organized for you.
Learn about Content Builder, Email Best Practices, Reports and many other topics to pass your exam.

Course content

8 sections • 49 lectures • 1h 17m total length

Introduction1:03
Explore the Salesforce Marketing Cloud interface, focusing on Email Studio and its features like subscribers, tracking, content, with an overview of Journey Builder, Automation Studio, and other studios.

Create and Customize Email Message to Meet Customer Need0:23
The Resources Documentation for Create and Customize Email is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.
Content Builder Overview2:04
Classic Content Overview2:13
Explore classic content, its folder structure and content builder, including emails, templates, and images. Review your emails, content, surveys, and microsites, and use preview mode to plan deployment.
Send and Deploy Email Campaign to Meet Customer Requirements0:20
The Resources Documentation for Send and Deploy Email is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.
Before Deploying your Email3:12
Learn to optimize email deliverability and crafting subject lines using content detective, email validate, inbox preview, and guided or simple send workflows, with personalization, dynamic content, and test sends.
How to Manage Content Needed to Deploy Email Campaigns0:14
The Resources Documentation for Manage Content needed to Deploy Email is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.
Create an Email3:56
Create an email by defining properties, sharing with business units, adding content and personalization, then preview, test, and configure the from, sender, and delivery profile.
Create a Content Block2:23
Explore creating content blocks with layouts like 50/50 image and text, image carousel, and A/B blocks, then build dynamic content with profile attributes and audience rules.
Create a Template1:39
Import Content0:56
Various Send Capabilities in Email Application0:06
The Resources Documentation for Send Capabilities in Email Application is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.

Setup Subscriber Lists and Data Extensions in SFMC0:28
The Resources Documentation for Subscriber Lists and Data Extensions is included. These are direct links to Salesforce Marketing documentation.
Read through these resources before going to the next lecture.

As well, a Subscriber Lists and Data Extensions PDF is also included. Read through this resource before going to the next lecture.
All Subscribers List2:49
Navigate the Marketing Cloud Email Studio to access the All Subscribers list and key data fields. Use subscriber attributes to personalize emails.
Lists1:06
Explore lists to view subscriber counts, types, and status. Import subscribers, refine filters, and use actions like send, export, or split for a/b testing.
Groups1:16
Data Extension1:00
Explore data extensions in Salesforce Marketing Cloud, including standard and filtered types, sendability, and record details. Use actions such as import, filter creation, split, export, and send.
Data Extension Screenshot0:54
Send Email to Subscribers via Data Extension1:41
Learn how to send email to subscribers via a data extension using a step-by-step wizard, including selecting creative, defining recipients, personalizing subjects, and scheduling or throttling.
How to Import Data into Salesforce Marketing Cloud (per best practices)0:08
The Resources Documentation for Importing Data is included. These are direct links to Salesforce Marketing documentation.
Read through these resources before going to the next lecture.

As well, a Import into SFMC PDF is also included. Read through this resource before going to the next lecture.
Importing Subscribers1:33
Import into a Data Extension1:04
Configure Segmentation Tools to accurately model Subscribers & Data0:14
The Resources Documentation for Configure Segmentation Tools is included. These are direct links to Salesforce Marketing documentation.
Read through these resources before going to the next lecture.

As well, a Segmentation Tools PDF is also included. Read through this resource before going to the next lecture.
Create a Filtered List0:31
Choose profile and preference attributes or measures, drag them onto the canvas, use the drop-down to select attributes, and save as filter to build a targeted list.
Refresh a Group0:45
Use refresh on a filtered group to reapply the rule to source lists and update group subscribers, then review whether they still meet the filter criteria.
Export to a File0:51
Create a Random Group0:43
Learn to create and manage random groups by clicking create and adding a group, then set the group size by percentage or total subscribers to segment your audience.
Create a Filtered Data Extension0:48
Create a filtered data extension by dragging attributes from the fields pane to the create filter canvas, enabling targeted segmentation and personalized communications.
Split or Export a Data Extension1:24
Measures0:18
Explore measures in the subscribers dropdown, and learn how system-defined and user-defined measures improve the measurement of subscriber engagement with emails.
Marketing Unsubscribe Subscription Management Solution0:11
The Resources Documentation for Marketing Unsubscribe Subscription Management is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.

As well, a Subscription Management PDF is also included. Read through this resource before going to the next lecture.
Profile Center1:55
Explore how to manage subscriber profiles in Profile Center, including profile attributes and data types, visibility options, and how subscribers update personal information and preferences, and unsubscribe from all emails.
Subscription Center0:32
Preference Management0:24
Explore preference management by showing how subscribers choose email formats—text or HTML—and how they can view or update their preferences depending on whether fields are hidden or read-only.

Different Marketing Automation Solutions0:32
The Resources Documentation for Marketing Automation Solutions is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.
Automation Studio4:15
Explore automation studio's drag-and-drop interface to schedule automated activities and define a workflow. Select between scheduled and file-triggered automations, build steps and activities, set a schedule, and review run logs.
Data Automation1:42
Journey Builder8:17
Master journey builder to design and automate multi-channel campaigns based on customer actions and events, using entry sources, canvas activities, and dynamic flow controls for personalized communications.
Journey Builder Interface Example1:09
Explore a welcome journey in Journey Builder showing the entry event, open-based engagement split, a 50% random A/B test of two email creatives, and a 10-minute wait before exiting.
Journey Builder vs. Automation Studio0:57
Compare journey builder and automation studio to see how journey builder uses customer action for next steps, while automation studio automates daily tasks, data refresh, and batch emails.
Triggered Emails0:51
Schedule automations with Automation Studio, API, or Journey Builder, and build triggered emails—purchase confirmations or welcomes—by developing creative, selecting audience from a data extension or list, and activating via API.
API0:23
Learn how the API enables automated calls between systems based on source code specifications. Apply this to automate processes through API calls within Salesforce Marketing Cloud.
Configure Marketing Automation Tool to Manage Customer Data0:12
The Resources Documentation for Configure Marketing Automation Tools is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.

Different Metrics for Email Campaigns and What Each One Means0:18
The Resources Documentation for Tracking is included. These are direct links to Salesforce Marketing documentation.

Read through these resources before going to the next lecture.
Describe steps involved to analyze performance results of EM campaign4:22
Navigate to email studio tracking to analyze campaign performance in Marketing Cloud, viewing delivery, opens, and clicks, and export reports as PDF or Excel.
Configure and Run Salesforce Marketing Cloud Reports5:22

Requirements

No prior Salesforce Email Marketing knowledge is needed - only an interest in learning!
Anyone with an internet connection.

Description

Three reasons to TAKE THIS COURSE right now!

You want to pass the Salesforce Email Marketing Specialist Exam and want access to credible Salesforce documentation and videos that are concisely organized according to the Exam Study Guide topics. Ie. You're looking for an easily digest-able format so that you can focus your efforts on learning efficiently to prepare for the exam.
You want an inside view of the Marketing Cloud, Email Studio, Automation Studio and Journey Builder interface and platforms! Ie. Why guess on what things look like and how they flow? View a walk-through of the platform and have a visual learning experience to put you ahead of the game.
Take a course designed by an instructor who has prepared her own study materials and passed the Salesforce Email Marketing Specialist exam in addition to having 2 other certifications in Admin and Platform Builder.

This course is structured according to the Salesforce Email Marketing Specialist Exam Study Guide (with an Introduction and Taking the Exam/Conclusion lectures):

Email Marketing Best Practices
Email Message Design
Content Creation and Delivery
Marketing Automation
Subscriber and Data Management
Tracking and Reporting

If you would like to pass your Salesforce Email Marketing Specialist Exam with all the materials in one place, this is the course for you!

Who this course is for:

Anyone interested in learning about Salesforce Email Marketing.
Students who want to gain certification as a Salesforce Email Marketing Specialist.
Students who want to gain course materials and an inside view of Salesforce Marketing Cloud (Email & Automation Studio) platform/interface.
Anyone who wants to increase their career prospects by getting Salesforce Certified.

Salesforce Marketing Cloud Email Specialist - Get Certified!

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 1min

Email Marketing Best Practices1 lecture • 6min

Email Message Design1 lecture • 2min

Content Creation and Delivery11 lectures • 17min

Subscriber and Data Management22 lectures • 21min

Marketing Automation9 lectures • 18min

Tracking and Reporting3 lectures • 10min

Taking the Salesforce Email Marketing Specialist Exam1 lecture • 3min

Requirements

Description

Who this course is for: