


About the Salesforce Certified Business Analyst Credential
The Salesforce Certified Business Analyst program is designed for individuals with experience in Salesforce and a strong understanding of business analysis. Candidates for this certification are skilled in identifying business needs, gathering requirements, and working closely with stakeholders to contribute to the development of Salesforce solutions that drive business improvements.
Audience Description: Salesforce Certified Business Analyst
A Salesforce Certified Business Analyst is responsible for driving business enhancements by collaborating with stakeholders to understand both business requirements and the customer environment. These professionals typically have experience working within a specific industry or domain and supporting their organization through the use of the Salesforce Platform, such as Sales Cloud, Marketing Cloud, and others.
Successful candidates have experience in standard business practices such as gathering requirements, mapping business processes, writing user stories, validating solutions, conducting user acceptance testing, and facilitating both virtual and in-person workshops. They are adept at applying Salesforce business analysis best practices, promoting collaboration between business and development teams, and understanding various software development lifecycle approaches.
Experience Required for Salesforce Certified Business Analyst
The Salesforce Certified Business Analyst typically has:
Two years of experience as a Business Analyst, with proven success in leading and delivering business process improvements.
Two years of experience working with the Salesforce Platform.
Knowledge, Skills, and Abilities
Knowledge:
Familiar with the Salesforce implementation lifecycle.
Understands best practices within a Salesforce environment.
Has industry-specific experience.
Skilled in facilitation and documentation techniques.
Skills:
Can plan discovery activities based on the involvement of key stakeholders.
Proficient in mapping business processes, gathering requirements, and writing user stories.
Communicates effectively with both business and technical stakeholders across different organizational levels.
Demonstrates strong analytical and problem-solving abilities.
Abilities:
Adapts communication and influence strategies to engage effectively with various audiences.
Acts as a trusted advisor for key stakeholders.
Breaks down complex business processes into more manageable parts.
Evaluates and recommends Salesforce features as part of solution design.
Challenges a Candidate Might Encounter:
Managing stakeholder conflicts.
Designing and implementing business solutions.
Setting business priorities.
Overseeing user acceptance testing.
Supporting adoption and enablement initiatives.
What the Candidate is Not Expected to Know or Do:
Change management or project management.
Calculating return on investment (ROI).
Developing custom code or technical solutions.
Administering tools or handling product ownership.
Dealing with legal and compliance matters.
Typical Job Roles for Salesforce Certified Business Analyst Candidates:
Business Analyst
Consultant
Business Systems Analyst
Product Owner
Platform Manager
CRM Manager
Business Process Specialist
Business Operations Manager
Salesforce Administrator
Business Excellence Leader
About the Exam
Here are the key details for the Salesforce Certified Business Analyst Exam:
The exam consists of 60 multiple-choice questions, along with up to five non-scored questions.
You will have 105 minutes to complete the exam, which includes time for the non-scored questions.
A passing score is set at 72%.
The registration fee for the exam is US$200, plus applicable taxes based on local regulations.
If you need to retake the exam, the fee is $100, plus any applicable taxes.
References: No hard-copy or online materials are allowed during the exam.
Prerequisite: There are no prerequisites for taking this exam.
Note: When answering questions, consider all current Salesforce features, including those available in both Lightning Experience and Salesforce Classic.
Exam Outline
The Salesforce Certified Business Analyst Exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience as a Salesforce Business Analyst and can demonstrate the application of each of the features/functions below.
Customer Discovery: 17%
Determine business strategies, goals, initiatives, and challenges to define the scope of a Salesforce project or business initiative.
Discover how a customer is leveraging existing products to establish the current state.
Understand and explain Business Analyst roles and responsibilities in different phases of the implementation lifecycle.
Apply the implementation lifecycle for planning business analysis activities.
Analyze the customer's Salesforce environment(s) to identify opportunities and constraints.
Demonstrate knowledge of Salesforce capabilities, align them with business needs, and recommend potential solutions.
Collaboration with Stakeholders: 23%
Plan discovery activities based on the target stakeholders to perform a thorough analysis of business needs.
Identify key stakeholders and develop relationships with them as a trusted advisor to act as a liaison between business and technical teams.
Given a scenario, choose the most effective technique for eliciting business needs from stakeholders.
Explain how to move from current state analysis to an agreed future state design.
Given a scenario, manage competing priorities to obtain stakeholder consensus.
Business Process Mapping: 12%
Demonstrate how to define the scope of a complex business process and break it down into manageable steps.
Analyze and document a business process to elicit requirements and engage stakeholders to visualize a future state.
Document business processes in a version controlled repository to manage scope.
Requirements: 18%
Understand the differences between scope, requirements and user stories.
Engage stakeholders to identify, validate, and prioritize requirements.
Document requirements in a version controlled repository to manage scope.
User Stories: 18%
Understand the components of a user story to perform thorough analysis.
Demonstrate how to write acceptance criteria that convey the requirements and are ready for development.
Document user stories in a version controlled repository to manage scope.
Development Support and User Acceptance: 12%
Support and validate project delivery to ensure the solution meets the requirements.
Support and validate user acceptance testing (UAT) to ensure the solution meets the requirements.