
Explore Salesforce as the world’s crm, uniting departments with a single customer view, and learn its ecosystem of customers and partners guided by trust, customer success, innovation, equality, and sustainability.
Explore learning resources to earn Salesforce certifications, using Trailhead, Trailhead Academy, Trailhead Go, and the Trailblazer community, and build hands-on skills with playgrounds, badges, super badges, and ranger ranks.
Connect marketing, sales, service, and commerce through Salesforce Customer 360, an integrated CRM platform that provides a single source of truth for seamless, personalized customer experiences.
Explore Salesforce architecture across three layers: a trusted multitenant cloud, a metadata-powered platform, and top-level apps. Learn declarative customization, data versus metadata, APIs, and the AppExchange marketplace.
Explore how Salesforce powers sales, service, marketing, and commerce teams with cloud platforms. Learn about analytics, MuleSoft, Slack, nonprofit cloud, and sandboxes for safe production org customization.
Explore the wide range of Salesforce career paths on Trailhead, from administrators to architects, including business analysts, developers, consultants, and designers, with salary expectations and certification insights.
Explore the Salesforce tour to master navigation, home pages, app launcher, and setup. Learn about list views, record pages, Lightning App Builder, page layouts, and console versus standard navigation.
Explore list views in Salesforce, customize filters, charts, and display modes (table, Kanban, split), and learn to pin, share, edit, and create tailored views for opportunities and accounts.
Discover Salesforce record pages, the Lightning record page, highlight panel, related lists, and how page layouts determine visible fields. Compare global and object-specific actions; explore activity, chatter, and email templates.
Master the Lightning app builder to customize Salesforce pages with drag-and-drop components, dynamic actions and forms, and flexible page assignments by org, profile, or app.
Learn how page layouts control fields, related lists, actions, and charts, and how to customize them by drag-and-drop, record type, and profile for Salesforce accounts.
Explore Salesforce setup basics, including themes and branding, company information, user management, profiles, login history, and the setup audit trail, with notes on currencies and locales.
Explore the Salesforce data model: objects, records, and fields. Compare standard and custom objects, recycle bin rules, and use the object manager and setup to customize fields and relationships.
Learn how Salesforce campaigns organize marketing efforts through hierarchical campaigns, link leads, contacts, and accounts as members, and map opportunities to measure campaign effectiveness.
Learn how leads convert into accounts, contacts, and optionally opportunities, using assignment rules, cues, and the payoff component; visualize progress with path and activity components.
Explore Salesforce accounts as companies or individuals, including person accounts, hierarchies, and account teams, and learn how to relate contacts and manage access.
Learn how contacts relate to accounts in Salesforce, including person accounts, multiple-account contacts, and contact roles for opportunities and cases.
Explore opportunities as Salesforce records linking accounts, with contact roles, quotes, products, teams, a path view, and splits, while noting that deleting opportunities also removes related quotes.
Learn how cases link to one account and one contact, show status through path visualization, and use teams, queues, and assignment rules.
Explore record types and business processes to tailor sales paths for B2B and B2C opportunities. Customize pick lists, page layouts, and access to guide tender and direct customer sale.
Explore standard and custom fields in Salesforce, including relationships, formula fields, rollup summaries, and pick lists, and learn when standard fields cannot be deleted while custom fields can.
Explore Salesforce relationships by differentiating lookup relationships as loose links and master detail relationships as tight one to many links, including security inheritance and junction objects for many to many.
Visualize and edit your data model with the Salesforce schema builder, access it from setup or object manager, drag objects, auto layout, and see one-to-many relationships.
Understand org access and data visibility in Salesforce, including active users, unique usernames, password policies, login hours, and IP ranges and trusted IP addresses.
Discover data visibility in Salesforce, from object, record, and field access to CRUD permissions. See how profiles and permission sets open access via role hierarchy and sharing.
Learn how Salesforce profiles set baseline access, including standard and custom profiles, and how permission sets and permission set groups grant or mute object permissions.
Explore object access through profiles and permission sets, and configure tab settings (default on, default off, hidden) along with read, create, edit, and delete permissions.
Explore how Salesforce controls record access using org wide defaults, roll hierarchies, sharing rules, manual sharing, and group or team access to grant appropriate access to accounts and contacts.
Explore org-wide defaults and acquired defaults to set the baseline record access, configure levels such as private and public read write, and grant access via the role hierarchy.
Use role hierarchy to grant access using hierarchies in Salesforce, noting that access flows upward, does not override profile settings, and influences record access—not credit permissions.
Learn how to implement owner-based and criteria-based sharing rules in Salesforce, configuring lead sharing by owner and high-priority cases with the SVP and subordinates.
Master manual sharing in Salesforce by granting per-record access to accounts, such as Burlington Textiles Corp of America, using object actions to select users, groups, roles, and subordinates.
Explore public, private, and unlisted groups in Salesforce and learn how to create and manage account, opportunity, and case teams to control record access.
Master field level security in Salesforce by controlling field visibility and edit permissions at profile or object levels, and optionally grant access with permission sets.
Master data integrity tools in Salesforce, including required fields, validation rules, duplicate management, and pick lists. Learn how field-level and page-layout settings enforce required data before saving records.
Validation rules enforce data hygiene by preventing poor data from entering Salesforce. They fail first on save, with system and custom rules, including lead validation for phone or mobile.
Master duplicate management by configuring matching rules (fuzzy or exact) and duplicate rules to block or alert on potential duplicates, enforce or bypass sharing rules, and merge records when needed.
Learn how pick lists enforce data integrity by offering predefined values, including single-select and multi-select options, global value sets, and controlling and dependent field relationships.
Learn the basics of Salesforce reports, including defining a report, displaying in rows and columns, and using filters, grouping, and charts; manage report folders, sharing, access levels, subscriptions, and exports.
Explore standard and custom report types in Salesforce, create a custom report with accounts, contacts, and cases, and master the 2000-row limit.
Explore Salesforce report formats—tabular, summary, matrix, and joined—learn how to create and customize reports, apply grouping, charts, and subtotals.
Explore report builder basics in Salesforce, including customizing columns, applying filters, grouping and summarizing fields, generating subtotals and grand totals, and adding charts for opportunities.
Learn to use Salesforce report charts, including bar, column, line, donut, funnel, and scatter charts, for single or multiple groupings, with titles and axis configuration.
Use reporting snapshots to capture a report at a point in time and analyze historical data for trends, with mapped fields and email delivery on daily, weekly, or monthly schedule.
Learn how to create and customize Salesforce dashboards, understand dashboard view modes and dynamic data sharing, and choose components like bar, line, donut charts, metrics, and filters to visualize reports.
Congratulations on finishing the Salesforce associate course; you now have foundational knowledge of the user interface, data model, visibility, and dashboards, with mock exams to prepare for the admin exam.
Do you want to pass the Salesforce Associate Certification? Are you looking to take your first steps into the Salesforce Ecosystem? Do you want to a clear, concise course that teaches you everything you need to know?
Then this is the course for you!
My name is Dave Massey, and I am Lead Solution Engineer at Salesforce UK and Ireland. I produced and created one of the highest-rated and most successful Salesforce Administrator courses on Udemy. I have used the same methodology to produce this course to help you become a Salesforce Certified Associate quickly and easily.
I have focused on providing you with a clear, direct, waffle free course that teaches you what you need to know to pass the Associate Certification quickly.
This course follows the most recent Salesforce Certified Associate Exam Guide and walks through each Section and Objective in a targeted, in-depth manner while relating each feature and concept to real-life scenarios so that you can learn and understand Salesforce faster.
“I started salesforce straight out of school, I had tried numerous other courses and techniques all being a lot more costly than this one and many based in salesforce classic. This one is to the point, engaging, easy to recall and importantly, in lightning! after sitting this course I passed my exam, I had multiple attempts after other courses and none of them stuck with me like this one did, they are great to listen to and creates easy to watch videos!” - Anna
"Dave helped me study and pass multiple Salesforce Certifications, his no-nonsense, no fluff approach and his ability to related Salesforce terminology to the real world made a huge difference. He's a fantastic teacher who focuses on what you need to know, I'd definitely recommend him" - Harry