Sales Training: Objection Handling. B2B & B2C Objections

Name: Sales Training: Objection Handling. B2B & B2C Objections
Rating: 4.7 (27 reviews)

B2B & B2C Sales Skills - Overcome Any Sales Objection, and Close More Sales! Including Objection Handling Scripts!

Created byRob Spence

Last updated 1/2025

English

What you'll learn

You will learn how to overcome any sales objection
You will learn how to close more sales
You will learn how to confidently handle objections
You will learn how to prepare for the most common objections
Objection handling skills, techniques and theories
How to turn objections into sales
How to actively listen to your sales prospects needs

Course content

9 sections • 31 lectures • 2h 24m total length

Introduction2:48
This is just a brief introduction on the course from your instructor, Rob Spence, so that you can learn a little more about how this course will help you to overcome sales objections.
What You Will Learn2:42
This whole lecture will run through with you everything that you will learn in this course, and will give you a good overview as to what is to come.
About Your Instructor, Rob Spence3:30
It is time to get to know your instructor, Rob Spence. Who is he, and why is he qualified to go through sales objections with you?

Preparation2:24
Like many things in life, preparation is key. And in this lecture, we will run through how best to prepare to overcome sales objections.
Customer Types8:13
Once you understand the difference in customer types, you will reduce the amount of sales objections you actually hear.
The Principles of Influence8:22
All sales people have to influence their prospects and their customers into making the best buying decisions. And here, we discuss with you the main principles of influence.

The Main Types of Sales Objections9:01
What are the main types of sales objections? How do they sound? And how do they present themselves?
YOUR Objections5:48
It is time to look at your direct sales objections!
The Most Common Types of Objections8:21
It is very hard to run through every single objection you are ever going to face, but here we are going to run through some more examples on how objections present themselves.

Pitching2:44
If you can nail your sales pitch, and keep objections in mind, you will have a high chance of hearing less objections.
Active Listening3:00
As before, if you can actively listen to your prospect and/or customer, then the amount of sales objections you hear will actually reduce!
Buying Signals5:06
If you try to close a sale at the wrong time, more sales objections occur. This lecture will describe to you how you can ensure you close the sale at the right time, thus reducing sales obections.
Identifying Potential Objections2:39
Like a game of chess, it is always best to be five steps ahead - and knowing your potential objections from your prospect is a great way to do this.
Pitching the Objection4:42
Why wait to hear about an objection, and allow it to hold you back, when you can actually pitch the objection.

Question The Objection5:56
Now we are coming on to objection handling techniques, let's start with questioning the objection, and how doing this, can help you to level the playing field and will give you a good footing into your negotiation!
Feel, Felt, Found Method3:39
The Feel, Felt, Found method is a fantastic way to overcome sales objections.
Boomerang Method3:26
The Boomerang Method is a fantastic way to spin the objection, and to turn it into a positive. Here, we describe how you can use this method.
Handling Main Objections0:34
Here are some methods you can use to handle the main objections.
Handling Common Objections0:19
Here are some methods you can use to handle the common objections.
How to Handle Objections2:46
Here are your instructor's top tips on handling sales objections.
What NOT to Do!4:55
And of course, here is NOT WHAT to do when it comes to handling sales objections.

Role Plays3:13
It is one thing to understand the theory behind handling sales objections, however the best way to get better, is to practice!
Seek Feedback1:38
Like many things in life, when handling sales objections, the more feedback you can gather, the better!
Mindset2:32
Mindset truly is everything. Especially when handling sales objections - here, we discuss how and why your mindset will make the difference between success and failure.

The Sales Circle Podcast - Objection Handling 10130:14
As a bonus for 2025, here is an episode of The Sales Circle Podcast, where Rob Spence takes a close look at sales objection handling techniques.
Summary and Overview2:24
We are nearly there now! We would like to just run through everything before we close off.
Thank You2:21
We truly are thankful for your time, and your investment in this course! But, we want to give you a thank you in video format!
A Thank You from Our Partners3:21

Requirements

No previous sales training or experience is required
A willingness to learn

Description

Sales are perhaps the most crucial part of any business; no matter the industry, no matter the size, and no matter who your customers are - and many sales are held back by objections!

In this course, you will learn everything that you need to not only become an incredible sales person, but to also overcome any sales objection thrown your way!

Whether you work in B2B sales, or B2C sales, this course will give you the skills, the mindset and the confidence to overcome any sales objection thrown your way!

Your instructor, Rob Spence, is an international renowned sales trainer, sales coach, and has authored three books on sales. He is the Managing Director of a multi-award winning sales and marketing agency that provides sales services to businesses across the globe. Rob's unique, dynamic, and engaging teaching style is guaranteed to not only help you to succeed in the world of sales, but is also delivered in a memorable and motivating fashion.

Whether you are looking to get into sales, are just starting a career in sales, or perhaps you have worked in sales for decades; this course will help anyone to improve their objection handling skills, and to enhance their sales techniques.

This course promises to deliver to you crucial sales skills, and advice on:

- The importance of objection handling

- Why, when and how sales objections occur

- How you can take steps to AVOID sales objections happening

- The main types of objections

- How to overcome ANY sales objection

...and much, much more!

If you are finding your sales are being held back by poor objection handling skills, or a lack of confidence in handling objections, then this course is most certainly for you!

* Bonus added in 2025 *

As this course is now a year old, I have added a BONUS lecture, featuring a podcast recording from The Sales Circle, which discusses sales objections! Enjoy!

Who this course is for:

Sales people looking to overcome objections
Anyone who is looking to improve their sales skills
Those currently working in sales and are looking to increase their revenue
Those unconfident in how to handle objections
Professionals looking to close more sales
Business owners who want to make more sales
People who are struggling to handle objections

Sales Training: Objection Handling. B2B & B2C Objections

What you'll learn

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Course content

Introduction3 lectures • 9min

Introduction to Objection Handling2 lectures • 7min

Setting Up for Sales Success3 lectures • 19min

Types Of Objections3 lectures • 23min

Pre-Objection Work5 lectures • 18min

Handling The Objection7 lectures • 22min

Building Confidence3 lectures • 7min

Test1 lecture • 1min

Summary, and Overview4 lectures • 38min

Requirements

Description

Who this course is for: