Sales Skills & Techniques

Sales process is the interpersonal communication process in which a seller uncovers and satisfies the needs and wants of a prospect to the mutual, long-term benefit of both parties.  Good sales techniques help you to gain better control in sales as well as personal situations. They help you to identify and understand you’re as well as the customer’s interests and also understand the differences between both. It helps to reach a ‘Win-Win’ Solution, which is mutually beneficial to all the parties involved in a sales process. Good sales techniques also help to improve interpersonal relationships.

Sales techniques help to reach an agreement in cases where a dead-end may be reached if a consensus is not established between two differing needs, wants or opinions. They help to develop and maintain an overall harmonious and thriving interpersonal sales environment. It is one of the easiest and quickest ways to solve concerns and close sales. Sales techniques help to reduces stress while selling to potential customers.

There are various benefits of using a strong base of product knowledge in selling your products and services. Having a sound knowledge and understanding about your products and services is important as:

It leads to larger number of sales which leads to the success of any business. It helps your customers to receive value for their money by spending their money on products that are actually useful and best fitted for them. It helps to make your customers happy and helps to build a loyal customer base for your company.

Sales skills or selling skills are being viewed today as an 'Art' and a 'Science', with an emphasis on practicing agility to enhance performance. Selling involves the salesperson’s unique style (art) of applying a systematic process (science) to understanding customers’ needs and wants and matching the benefits of the salesperson’s product or service to those desires