Master Course in Sales Skills and Marketing Skills 2.0
What you'll learn
- Understanding about marketing, sales and sales skills
- Discussing about how many types of Sales and Sales in Business avilable in the marketing Industry
- Differetiate between and learning about Marketing Vs Sales
- Analyze the strategy of Negotiation skills in sales
- Considering the process and steps to follow for how to be a sales analyst
Requirements
- No programing experience needed, You will learn everything you need to know
Description
Master Course in Sales Skills and Marketing Skills
This advanced course is designed to elevate participants' sales expertise to a masterful level, covering essential topics ranging from the fundamentals of marketing and sales to in-depth discussions on various types of sales in a business context. Participants will gain insights into the nuanced relationship between marketing and sales, honing their negotiation skills for successful deal closures. Additionally, the course offers a specialized module on becoming a proficient sales analyst, providing participants with the tools and techniques needed to analyze sales data strategically.
Introduction to Marketing, Sales, and Sales Skills
Defining marketing and its role in driving sales
Understanding the sales process and its key components
Introduction to essential sales skills and their significance in a competitive market
Types of Sales and Sales in Business
Exploring different types of sales models (e.g., B2B, B2C, consultative selling)
Understanding the intricacies of sales in a business context
Case studies and real-world examples of successful sales strategies
Marketing Vs Sales
Clarifying the distinctions between marketing and sales functions
Analyzing how marketing and sales collaborate for business success
Developing a synergistic approach for integrated marketing and sales efforts
Negotiation Skills in Sales
Advanced negotiation techniques and strategies
Overcoming objections and handling challenging situations
Role-playing exercises to enhance practical negotiation skills
How to Be a Sales Analyst
Role and responsibilities of a sales analyst
Analyzing sales data for informed decision-making
Utilizing tools and technologies for effective sales analysis
Throughout the course, participants will engage in practical exercises, case studies, and simulations to apply their knowledge in realistic scenarios. The Master Course in Sales Skills aims to equip participants with the expertise required to navigate complex sales environments, make strategic decisions, and consistently achieve sales excellence. Upon completion, participants will possess the skills and confidence to lead and succeed in the dynamic field of sales !
Master Course in Sales Skills (Updated Lectures 2025)
1: Introduction to Sales Fundamentals
2: Customer Relationship Management (CRM)
3: Sales Prospecting and Lead Generation
4: Sales Presentation and Pitching Skills
5: Negotiation and Deal Closing
6: Sales Technology and Automation
7: Building a Personal Brand in Sales
8: International Sales and Cultural Competence
9: Sales Leadership and Team Management
10: Sales Innovation and Future Trends
11. B2B Sales Empowerment
12. Aligning Sales Strategy with Business Goals
13. Incentive Structures and Motivation
14. Pricing Strategies in B2B Sales
15. Sales Enablement Tools and Technologies
16. Field Specialization and Sales Roles
17. Continuous Improvement and Adaptation
Sales Skills and Marketing Skills 2.0 : Updated Lectures II (2025)
Big Data in Marketing
Case Studies in Big Data for Marketing
Capstone Project: Applying Big Data Concepts
Pricing Strategies
Market Analysis for Pricing
Cost Analysis and Pricing
Value-Based Pricing
Psychological Pricing Tactics
Dynamic Pricing Strategies
Promotional Pricing Strategies
Pricing Strategy Implementation and Optimization
Adaptability and Resilience of Marketing, Social Media, and Sales Landscape
Understanding Product Brand Positioning and Strategies
Effective Communication Skills in Marketing and Sales
Maintaining Professional Relationships in Sales and Marketing
Social Media Marketing and Creating Engaging and Respectful Content
Online Community Engagement for Diversity and Inclusion
Customer Service and Respecting Customer Privacy and Confidentiality
Sales Protocols and Etiquette Basics
Professional Presentations for Sales and Marketing Department
Customers or Clients Follow-up for Continuous Improvement
Sales Leadership Protocols
Time Management for Setting Realistic Deadlines and Goals
Personal Brand Identity , Continuous Learning and Skill Development
Adaptability in Sales, Marketing and Finding Opportunities in Adversity
Sales and Marketing Meeting Protocols - for startup ventures
Integrated Management Strategies: Optimizing Product, Sales, and Risk
Analyzing Performance, Evaluating Campaign Effectiveness
Marketing Strategies, Market Segmentation and Market Research
Marketing Analytics
Marketing and Branding for Financial Institutions
Service Brand and Brand Loyalty in Services
Analytics and Predictive Analytics of Marketing
Customer Experience Strategy
Pricing Strategies and Value-Based Pricing Approaches
Marketing Sustainability
Mobile Marketing and Leveraging Apps for Service Engagement
Positive Word-of-Mouth and Referral Marketing Skills
Influencer Marketing and Influencer Campaigns on Service Sales
Social Media Strategy
Marketing Services in Startups and Value Proposition for New Ventures
Unlocking Success: Effective Marketing and Sales Strategies
Inside Sales & Outside Sales
Data Analytics Improves Sales Performance
Stages of the Sales Funnel, Key Customer Touchpoints and Optimization Strategies
Understanding Sales Discovery - Techniques for Effective Discovery Meetings
Understanding Inclusive Marketing and Its Impact on Sales
Measuring Sales Performance: Key Metrics and KPIs
Sustainability Marketing: The Evolution of Green Marketing
Understanding Eco-Conscious Consumers & Behavioral Drivers for Green Purchasing
Crafting a Green Brand Identity
Eco-Friendly Product Design and Lifecycle: Building with Purpose
Digital Marketing and Green Brands : Leveraging Social Media for Sustainability
Understanding CSR in the Marketing Landscape
Key Performance Indicators (KPIs) for Green Marketing
The Role of AI and Technology in Sustainable Branding & Green Marketing
Strategic Insights into Pharmaceutical Sales: Navigating Stakeholders & Skills
Evolution and Trends, Emerging Trends in Consumer Products
Understanding Price Sensitivity and Demand - Retail Sales
Relationship-Building Strategies in Manufacturing Sales
VBS - Value-Based Selling
Relationship Management in Financial Sales: Building Long-Term Success
In this master course you will learn 5 major topics, (Old Lectures)
1. Introduction of marketing, sales and sales skills
2. Types of Sales and Sales in Business
3. Marketing Vs Sales
4. Negotiation skills in sales
5. How to be a sales analyst
Enroll now and learn today !
Who this course is for:
- Business and Marketing Students, Executives, Sales department leaders, entrpreneurs and startup innovators
Instructor
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 600,000 students from 214 countries & 47+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.07 million course enrollments, with 11,541,409 minutes taught Including UFB Courses (Upto April' 2025).
[3] Offered a diverse array of 332 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.