Sales Skills

Who is this course for?
This course is designed for owners of small and medium-sized businesses who want to improve their ability to convert interest into sales. Whether you're selling business-to-business (B2B) or directly to consumers (B2C), this course is ideal for anyone who feels their marketing efforts are working, but sales are not following through as expected.

Overview:
Many small business owners focus heavily on marketing but often feel stuck when it comes to converting leads into paying customers. This course has been created to help bridge that gap. You’ll explore how customers behave, how their buying journey unfolds, and what practical steps you can take to improve your sales approach. You’ll also gain insight into different sales techniques, how to measure your performance, and how to confidently handle objections. The course provides a realistic and practical guide to sales that aligns with the needs of both B2B and B2C business models.

Agenda:
During this course, your experienced Business Advisor will guide you through:

• The difference between marketing and sales

• Understanding customer behaviour and the stages of the buying journey

• How to respond to customers at each stage

• Exploring different sales styles and when to use them

• The skills you need to become an effective salesperson

• B2B vs. B2C sales – similarities and differences

• Tracking and analysing sales performance

• Offline vs. online selling strategies

• Techniques for handling customer objections

The course includes practical examples, expert guidance, and actionable insights to help you convert more leads and grow your business with confidence.