Sales Skills Training: Consultative Selling Master Class
4.6 (742 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,652 students enrolled

Sales Skills Training: Consultative Selling Master Class

Sales Training - Professional B2B Selling Skills for Consultants, Entrepreneurs and all Who Bring in the Business!
4.6 (742 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,651 students enrolled
Last updated 2/2020
English [Auto]
Current price: $69.99 Original price: $99.99 Discount: 30% off
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This course includes
  • 6 hours on-demand video
  • 13 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to sell consulting and other high value services in the spirit of service
  • How to Sustain a Lasting Professional Relationship with Clients
  • Building Your Personal Brand
  • Mastering the Art of Building Trust for High Value Sales
  • Engaging Your Client in Co-Creating Solutions that Meet His/Her Needs
  • Only a desire to become a professional who creates lasting relationships and value for your customers

Sell in the Spirit of Service, seek to solve problems and build lasting relationships. This is Consultative Selling Skills,  the anxiety free way to sell million dollar contracts.

Selling is an essential skill in our economy and for your personal development. To earn your full potential you must be able to sell your self, your ideas, your product or service. Consultative Selling reduces the anxiety of selling by focusing on shared problem-solving and building trusting relationships. Those who become partners or principles in professional service firms (consultants, lawyers, etc.) are those who bring in the business. This course describes exactly how to bring in high value contracts by building trusting relationships with clients. To succeed as an entrepreneur you must have the selling skills taught in this course.

The instructor was CEO and owner of a consulting firm for more than thirty years and sold multi-million dollar consulting contracts to companies like Shell Oil Company, Texaco, Honeywell, Merck, Coca-Cola, Bacardi, Corning, and others. He explains exactly how to build your own brand, establish credibility in the marketplace, build awareness, interest, and lasting relationships.

Transactional selling is like a one-night date. Consultative Selling is like a marriage, a partnership with your clients, in which you share in identifying problems and co-creating solutions. Consultative Selling skills take you from the earning potential of a skilled professional in your field to the million dollar plus earning potential of a partner or business owner.

The topics covered include the following:

1. How Do High Performing Sales People Behave? - A Study of the Stars. This is actual field research conducted by the instructor for a client on the dozen most successful sales people out of many hundreds selling for a major commercial truck manufacturer.

2. The Process of Consultative Selling: The Antecedents that Lead to the Sale. The instructor describes the process of creating a "sales funnel" that starts with knowing your market, creating awareness, personal and company branding.

3. The Consultative Conversation. This section describes the factors in "likeability", the process of dialogue (thinking together), problem solving models that enable you to immediately start adding value by helping the client diagnose their problems and co-create solutions that incorporate the features and benefits of your service or product. The instructor shares a detailed actual proposal of his consulting services that sold for more than a million dollars. He also shares a case study and suggest possible proof statements that enable the closing of the sale.

4. Service the Sale: Many sales courses end with the famous "close". However, this instructor insists that the initial close of a contract is only the beginning of a relationship and describes the process of post sale service and quality control that leads to additional sales opportunities.

5. The Essential Communication Skills: The final section of the course is training in the fundamental communication skills of asking open-ended questions, reflective listening, and expressing empathy that are essential to all quality relationships and are essential for Consultative Selling.

There is nothing theoretical about this course. It iis entirely based on the instructors many years as the principle rainmaker of a successful consulting firm.

Larry Miller has more than thirty-five thousand online students, sixteen courses, a numerous best selling courses. He has also published eleven books, two of which were on the NY Times Best Seller list.

Comments by previous students:

"The course exceeded my expectations, its content is of quality and delivered beautifully. I could start applying things that I have learned tomorrow morning and I probably will. Thank you!" Andrei Nechifor

"Yes, Lawrence Miller explains everything in detail. Very good to know what to expect and why. Also, very informative with coaching and dealing with individual vs team performance. The lines are laid out pretty clearly. There was a lot of great material, including feedback and open-ended questions techniques that are definitely useful in coaching and management." Deanne Duncan

"An outstanding leader and an amazing teacher. This teacher transformed the way I am doing business. He made me by far a better business consultant and executive coach. All the respect and love for him. Once you take one of his courses, you will be addicted to his teachings and courses." Nabil El Hady

"This course is fantastic, and I say that as someone who is very familiar with lean. I'm now using this course as part of my consulting practice to help my clients learn lean management, quality improvement, and the kata of high performing teams. The quality of instruction is outstanding on every front, and all the more so considering the low cost at which it can be accessed here on Udemy (whether purchasing it for myself or for others who need the material). Larry, thank you for what you have created here. This is an excellent resource for the direct practitioner, as well as the coach/consultant who is seeking to help clients learn, implement, and master these methods. I truly appreciate what you've done." Josh White

"The course was very informative, with proper guidelines and activity involved to practice. Miller is awesome in explaining things with right choice of words. Thanks again." Divya

"I love it! is concise, easy to understand even for me. I am just a beginner, but the explanations are very clear. He is a great teacher! Although it is a lot of information I did really enjoyed this course. Lawrence is amazing." Maria Vargas Figueroa

Who this course is for:
  • Any professional who desires to influence others and build a lasting business relationship.
  • Professionals seeking to become partners, principles, or high earners in their company.
  • Entrepeneurs who have to sell their ideas to prospective investors or partners.
  • Any sales professional wishing to increase the value of their sales and their relationships
Course content
Expand all 55 lectures 05:58:47
+ Introduction
4 lectures 17:47

Students, I have tried to make it easy for you by attached my PowerPoint deck that covers the entire course, 123 slides. These are essentially my notes as I developed the course. I thought it would help you to learn and retain the material to have these and be able to refer to them, if you find it helpful.

How to Make the Most of This Course
What is "Consultative Selling?"
3 questions
+ How Do High Performing Sales People Behave? - A Study of the Stars
11 lectures 57:41
Introduction to the Characteristics of High Performing Selling
The Process of Self-Development
You Can Count On Me! The Power of Trust
The Power of Responsibility - No Other Guys
It's A Career - The Power of Dedication
Fit the Culture - the Power of Sociability
Qualities of Great Sales People
4 questions
Be a Business Advisor - The Power of Understanding
Team Players - The Power of Teamwork
Customer Focus - The Power of Empathy
Dance to Your Own Drumbeat - The Power of Discipline
They Sleep With Trucks! The the Game You Are In
Characteristics of the Best
5 questions
+ The Process: The Antecedents to Consultative Selling
13 lectures 01:47:17
Introduction to the Process (or, the Real Way to Have a Great Attitude!)
Capabilities + Network = Wealth
Build Your Personal Brand
Activity: Becoming the Expert
Know Your Product Features and Benefits
Know Your Company's Brand Strategy
Creating Brand Value
4 questions
Know Your Competition - Competitor Analysis
The Sales Funnel: The Dating Stages
The Sales Funnel: The Commitment and Marriage Stages
Activity: Plan Your Own Sales Funnel
Qualifying Leads and Your Lead Magnet
Gaining Competitive Advantage
3 questions
Plan Your First Meeting
Managing Your Anxiety
+ The Consultative Conversation
16 lectures 01:47:41
Introduction to the Consultative Conversation
The First Impression - Do They Like Me?
Why They Like You
Continuous Improvement and Dialogue
Building A Trusting Relationship
4 questions
From Small Talk to Business Talk
Probing for the Problem Definition
Analyzing Causes of a Problem
Analyzing the Problem - Situation Analysis
Problem Solving Model - Root Cause Analysis
From Problem to Solution
Activity: From Problem to Solution
Using the Problem Solving Model as a Sales Framework
4 questions
The Value Proposition
The Proposal
Offer Proof and References
Close the Sale
Responding to Objections
Closing the Deal
5 questions
+ Deliver and Service the Sale
2 lectures 12:44
Follow-Up and Quality Control
What's Next - The Easiest Sale You Will Ever Make!
+ The Essential Communication Skills
9 lectures 55:37
Introduction to the Essential Communication Skills
Body language
Asking Open-ended and Probing Questions
Activity: Asking Open-Ended Probing Questions
Reflective Listening to Clarify Needs
Activity: Practice Reflective Listening
Using Empathy Statements to Build Trust
Activity: Practice Empathy Statements
Acknowledging and Using Silence.