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Sales Representative - From Beginner to Advanced
Rating: 4.3 out of 5(106 ratings)
287 students

Sales Representative - From Beginner to Advanced

An external sales course for sales representatives calling on outlets such as retailers & wholesalers
Last updated 9/2021
English

What you'll learn

  • The basics of being a highly successful sales representative
  • Advanced skills for successful sales representatives
  • Strategic and advanced sales techniques
  • Expanding on existing ranges within your existing customer base
  • Route planning, Visit frequencies, Planning, Floor walks and quotations
  • Selling in new ranges, brands and categories to your customer
  • How to manage your field sales teams (merchandisers)
  • How to prioritize your customer visits
  • How to turn product knowledge into sales
  • How to identify opportunities in stores and how to turn opportunities into sales
  • How to handle objections

Course content

1 section35 lectures3h 26m total length
  • Introduction3:39

    This video is an introduction to the course. It tells students who the course is for and what they can expect to learn throughout the course.

  • Random Clips from the course2:53

    Future Sales is an all-in-one solution for companies or individuals who are looking to get the most out of their external sales team.

  • Deciding to become a sales representative10:02

    I cover most of the advantages and challenges of being an effective sales representative. This will help you in your decision to grow your career.

  • Priorities in your first 3 months as a sales representative12:11

    Learn the essential priorities as a new sales rep or as an experienced sales rep at a new company.

  • Priorities for the first three months
  • Never allow other people to present your products on your behalf3:48

    Another common mistake that even experienced sales reps make, they leave their catalogues and items with a store employee to present them to the key decision-makers on their behalf. This never works.

  • Product knowledge7:10

    The difference between technical and market product knowledge. What kind of product knowledge you need to know. Why product knowledge is important for a successful sales rep.

  • Key benefit of product knowledge quiz
  • Bonus video - How to move from retail outlets to external sales6:03

    Working in retail is an excellent stepping stone for people looking to become external sales reps - but it is not for everyone. Here you will learn some tips on how to move your career from Retail outlets to external sales.

  • The Tools of the Trade8:46

    Some of the most important equipment, new and old that you will need to be a successful sales representative.

  • Tools that you are going to need
  • Top Customers4:39

    How to determine who your top customers are and why it is important to prioritize your top customers.

  • Bonus video - Active vs passive income7:27

    For most people, the only way to get to a good passive income eventually is by first obtaining a solid active income

  • How to find your top customers
  • Visit Frequencies3:43

    A lesson about how often you should see your customer. What factors to take into consideration when determining visit frequencies for your customers.

  • Checking your understanding of Visit Frequencies
  • Effective Route Planning4:41

    How to plan your trips so that you see as many customers as possible with the fewest amount of traveling and company recourses.

  • Define an effective route as per the lesson
  • Bonus video - Tips for your CV / Resume13:20

    Some tips and an example of how to make your CV stand out from the rest. Improve your chance of getting an interview with a great Resume

  • Making appointments with customers3:25

    You do not always have to make an appointment to see your customers but there are some exceptions.

  • Choose the best answer
  • Regular Floor Walk5:32

    Howe to do a floor walk - How to Prioritise your tasks on each store visit.

  • Bonus video - Dressing for work2:57

    Dress Professionally

    Select attire that suits your body type and is neither too tight nor too revealing. A simple professional look that is appropriate for any type of sales call is a button-down shirt and slacks or a skirt paired with dress shoes or neutral pumps.

  • Opportunity Floor Walk3:59

    How to find opportunities on the sales floor and how to turn those opportunities into sales.

  • Presenting your products to a buyer5:31

    How to prepare and present your products to a potential buyer.

  • Bonus Video - Ask the correct questions in an interview2:49

    An interview is your chance to sell yourself to the potential employer - asking the right questions will show them that you are not only interested in a salary but that you have a genuine interest in the business

  • The relationship between forward share and market share8:39

    An explanation of what forward share is, what market share is, and how the two affect each other. Also an explanation of eye level merchandising and the importance there of.

  • Must knows about doing quotations and proposals for your customer5:18

    Learn how and when to do a quotation for a customer and why timing and follow up is important.

  • Managing your field sales team to maximize sales out7:36

    Your field sales team is responsible for actual sales that go through the tills. Here I will teach you how to manage then to maximize sales through the tills.

  • Overcoming objections in sales8:23

    Most of the objections that you will face from a buyer will fall into one of three categories - makes sure you can identify them and overcome them effectively.

  • From a foot in the door to expanding your range4:34

    How to correctly get a foot in the door with a customer and grow your sales from there onwards. With new customers, it is important to know where to start.

  • Bonus Video - Excel2:52
  • Active vs Passive sales representatives4:41

    Being an active sales representative is a vital key to growing your sales throughout your career. You need to identify the difference between an active and passive sales rep.

  • Quarterly Evaluations10:19

    Every 3 months you need to evaluate your own performance & set new goals correctly. This will ensure consistent growth.

  • Entering a new catagory6:32

    When the company that you represent enters a new category (starts supplying products in a category outside of their known scope), you will have to adapt your approach to the buyers accordingly

  • Brand Introduction5:01

    Introducing a new brand to a customer is much different from expanding in existing ranges. The correct brand introduction will make the difference between a good or bad lasting first impressions

  • Brand Link2:14

    Learn when you should connect your company to the brands that you represent

  • Training your customers to sell your products when you are not there7:42

    A sales rep can not possibly be in all of his outlets at the same time - that is why it is important to train people to represent your brands/products when you are not the, which is most of the time

  • Bonus video - Sales Quotes7:55

    I go through some good sales quotes and explain what they mean

  • Sales reps waste their time talking to the wrong people3:38

    Are you talking to A key decision-maker? When looking for the decision-maker, do not reach out to the first person you can get ahold of and ask, "Are you the decision-maker?" Everyone wants to feel important and valued, even if they’re not the ones signing on the dotted line. This question could make your point of contact feel unimportant. The first person you talk to will usually be a gatekeeper, who is still a valuable contact to have. Sabotage this relationship, and you’ll lose their influence.

  • How to expand your territory | Sales Management Advice2:54
  • What if you hired the wrong person by mistake | Sales Management Advice5:48

Requirements

  • No experience is needed - but retail sales exposure is an advantage.

Description

This course is specifically designed for aspiring sales representatives, new sales representatives, and experienced sales representatives that are calling on outlets. These outlets include retailers and wholesalers in the fast-moving consumer goods and hardware industry. Even if you have no prior sales representative experience, by the time you are done with this course you will be able to go out and consistently grow your sales. You will learn about Time management, Discipline, Consistency, Systems & procedures, KVI Lines, Prioritizing Top Customers, Relationships, Product knowledge, Brand introduction, Equipment, Visit Frequencies, Planning, Appointments, Route Planning, Store visits, Customer training, Presenting, S.M.A.R.T Goals, Expanding ranges, Proposals & quotations, Entering a new category, Samples & demos, Handling objections, Managing field sales teams, Credits & Returns, Quarterly evaluation, Strategic negotiations, The human element of negotiating. And plenty of bonus material to help you in your career. Bonus material includes topics such as pointers on a good CV, questions to ask in an interview, and how to change careers in external sales. I have traveled nationally and internationally to train sales reps and merchandisers on how to grow their sales where I have presented this same course. If you are not sure if you would like to become a sales representative then this course will help you decide because it will give you a very clear understanding of what exactly is expected from a good performing sales representative.

Who this course is for:

  • People who are interested in becoming sales representatives that call on retail and wholesale outlets
  • People who are working in retail but they are interested in working for suppliers that supply retail and wholesale outlets
  • People who own or manage supplier companies and would like an excellent course for their external sales team
  • Retail and wholesale sales representatives who would like to improve their skills
  • People who are wondering what it is like to be a sales representative - this course will help them decide on this career path