
Learn prospecting fundamentals and sales strategies from an experienced instructor who shows how a consistent prospecting plan and lead generation fuel a healthy pipeline, quota attainment, and six-figure earnings.
Fill out the ICP worksheet to define your ideal customer, using separate B2B and B2C sheets, and keep it handy for crafting outbound prospecting messaging later.
Identify your ICP personas and target job roles, and locate companies likely to buy your product or service, then engage in activities to connect with your ICP.
Calculate how many opportunities you need to hit your quota using the sales math worksheet, then estimate required activity, and explore prospecting methods to connect with your prospects.
Draft concise voicemails that add value and include a clear CTA to boost outbound prospecting. Practice a natural tone, reference prior emails, and time calls to improve connect rates.
Harness LinkedIn strategies to personalize outreach, build meaningful connections, and optimize your profile to generate quality leads and close more deals.
Video drives prospecting success by personalizing messages and boosting open and reply rates. Create personalized videos with lighting, eye contact, and clear subject line using Zoom, Vidyard, or your phone.
Find your next customer using LinkedIn, phone, and email with a consistent outbound cadence. Move prospects into yes (meetings or information) or no (NRN or not now).
Block dedicated prospecting time in your calendar, color code it red, and schedule it for several months to make prospecting a consistent weekly priority.
Apply the four steps to craft your own live call script, using the sample in the resources area for inspiration to complete a personalized outreach call.
Center prospecting on the prospect's issues by guiding discovery as a collaborative conversation about their business and industry before any product talk.
Move prospects forward or out after a discovery call by confirming fit, pain solvable, and budget; schedule next steps, nurture NRNs, and seek referrals if not a fit.
40% of sales reps cite prospecting as the most challenging part of the sales process. If you are new to sales, struggling to hit quota, or just want to earn more than you’re earning now, this course is where you should start.
Prospecting is the lifeblood of sales. Without a pipeline full of prospects that can benefit from your product or service you will constantly be worried about hitting quota, being able to take that vacation you want to take, or worse yet—keeping your job. A sound and formal prospecting strategy will reduce your stress and make your life easier.
In this course you’ll develop a deeper understanding about:
Determining and understanding your ICP (Ideal Customer Profile) and how best to reach them
Developing a formal prospecting strategy customized to your target market
Creating impactful email templates, voicemail scripts, and video messages
Determining if your prospect is a good fit for your product or service
Mastering how to handle objections and gain more information all at the same time
Executing a strategy for holding your prospects accountable
Leverage your sales Superpower to play to your strengths
And so many more strategies to ensure you are successful in your sales career!
Strong prospecting skills are what sets apart those who maximize their income from those who don’t. Mastering prospecting will teach you foundational sales skills that will help you in other areas of sales such as building value, negotiating, and closing.
In order to master all the skills you’ll be taught there are several activities throughout the course that will help you take what you’ve learned and turn it into action. You’ll be asked to complete worksheets, write email templates, create sales videos, update your LinkedIn profile, and calculate your personal sales math.
I’m passionate about sales and my goal is to help you make the kind of money you want to make and be as successful as possible. To do this, I have a very no-nonsense teaching style— meaning I tell it like it is. I need to make sure you’ll be prepared to cold outbound prospects, grow your pipeline, handle objections (no matter when they arise in the sales cycle), and hold your prospects accountable for walking their talk.
Sign up today to join me on this journey so you can earn more, reduce stress, and become someone that other sales reps look up to!