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Sales Prospecting Fundamentals: A Complete Guide to Success
Rating: 4.5 out of 5(381 ratings)
1,512 students

Sales Prospecting Fundamentals: A Complete Guide to Success

Master effective prospecting by leveraging your sales superpower to increase your income!
Created byKristie Jones
Last updated 10/2020
English

What you'll learn

  • Determine and reach your ICP (Ideal Customer Profile)
  • Master how to be properly prepared before you start to prospect
  • Reduce the fear of prospecting
  • Calculate your personal sales math
  • Explore different prospecting techniques
  • Create email templates, voicemail scripts and video messages
  • Effective Social Selling and Referral techniques
  • Qualify your prospect for “Fit”
  • Handle objections by asking questions
  • Hold your prospects accountable

Course content

12 sections54 lectures1h 56m total length
  • Instructor Introduction2:05

    Learn prospecting fundamentals and sales strategies from an experienced instructor who shows how a consistent prospecting plan and lead generation fuel a healthy pipeline, quota attainment, and six-figure earnings.

  • The Importance of Prospecting: The "Why"1:15
  • The Big Picture0:43

Requirements

  • The course is designed for people who are working in a sales role selling either a B2C or B2B product or service.

Description

40% of sales reps cite prospecting as the most challenging part of the sales process. If you are new to sales, struggling to hit quota, or just want to earn more than you’re earning now, this course is where you should start.

Prospecting is the lifeblood of sales. Without a pipeline full of prospects that can benefit from your product or service you will constantly be worried about hitting quota, being able to take that vacation you want to take, or worse yet—keeping your job. A sound and formal prospecting strategy will reduce your stress and make your life easier.

In this course you’ll develop a deeper understanding about:

  • Determining  and understanding your ICP (Ideal Customer Profile) and how best to reach them

  • Developing a formal prospecting strategy customized to your target market

  • Creating impactful email templates, voicemail scripts, and video messages

  • Determining if your prospect is a good fit for your product or service

  • Mastering how to handle objections and gain more information all at the same time

  • Executing a strategy for holding your prospects accountable

  • Leverage your sales Superpower to play to your strengths

And so many more strategies to ensure you are successful in your sales career!

Strong prospecting skills are what sets apart those who maximize their income from those who don’t. Mastering prospecting will teach you foundational sales skills that will help you in other areas of sales such as building value, negotiating, and closing.

In order to master all the skills you’ll be taught there are several activities throughout the course that will help you take what you’ve learned and turn it into action. You’ll be asked to complete worksheets, write email templates, create sales videos, update your LinkedIn profile, and calculate your personal sales math.

I’m passionate about sales and my goal is to help you make the kind of money you want to make and be as successful as possible. To do this, I have a very no-nonsense teaching style— meaning I tell it like it is. I need to make sure you’ll be prepared to cold outbound prospects, grow your pipeline, handle objections (no matter when they arise in the sales cycle), and hold your prospects accountable for walking their talk.

Sign up today to join me on this journey so you can earn more, reduce stress, and become someone that other sales reps look up to!

Who this course is for:

  • Anyone in sales who is ready to learn or improve their prospecting skills and techniques in order to increase their income
  • Anyone who is new to sales
  • Anyone in sales who wants to increase their income potential
  • Anyone in sales who has hit a plateau and is looking for some new ideas and tips
  • Anyone who is thinking about a career in sales