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Sales Promotion Management
Rating: 3.1 out of 5(6 ratings)
622 students

Sales Promotion Management

Sales Promotion activities are meant to communicate and persuade the target market to buy the company’s products.
Created byManagement Study Guide
Last updated 2/2026
English
English [Auto],

What you'll learn

  • Explain what is meant by Sales Promotion
  • Describe the elements of Sales Promotions Management
  • Discuss the role of Product in Sales Promotion Management
  • Identify the steps of Sales Promotion Planning
  • Recognize the ‘5Ws’ of Sales Promotion Events
  • Identify the tools of Sales Promotion Management
  • Describe the process of Sales Promotion Management
  • Explain how to achieve the Right Sales Promotion Mix
  • Explain the methods for Evaluation of Sales Promotion

Explore related topics

Course content

1 section • 11 lectures • 51m total length

  • Introduction-to-Sales-Promotion-Management3:36

    Learn sales promotion management by examining techniques such as gift coupons, buy one get one, and free offers, and plan, implement, and evaluate campaigns across social media.

  • Explain what is meant by Sales Promotion1:42

    Sales promotion communicates and persuades the target market to buy a company's products through displays, advertising, and promotion activities, while off-season timing helps overcome resource limits and attract new customers.

  • Describe the elements of Sales Promotions Management1:56

    Explore the five elements of sales promotions management—product, customer, place, price, and promotion communication—and learn how to tailor promotions, enhance convenience, set pricing, and communicate offers.

  • Discuss the role of Product in Sales Promotion Management5:34

    The product or service lies at the heart of sales promotion management, guiding the promotion mix by product type, life cycle stage, market type, budget, and customer segments.

  • Identify the steps of Sales Promotion Planning10:50

    Identify the seven steps of sales promotion planning, from vision and SWOT to feasibility and evaluation, emphasizing SMART objectives and key tools like coupons, signage, and advertising.

  • Explain the principles of Sales Promotion Management4:56

    Explore five principles of sales promotion management—advertising, personal selling, public relations, word of mouth, and point of sale—and learn how identifying, differentiating, grouping, and relating customers guides the promotion mix.

  • Recognise the ‘5Ws’ of Sales Promotion Events5:28

    Identify the five W's—why, who, when, where, and what—to define the purpose, target audience, timing, venue, and promotion concept of a sales promotion event.

  • Identify the tools of Sales Promotion Management5:44

    Identify the tools of sales promotion management, including premium offers, price-off and money-back offers, free samples, exchanges, coupons, and reward points, and plan promotion activities and events with budgeting.

  • Describe the process of Sales Promotion Management4:49

    Explore the process of sales promotion management, from defining objectives and target markets to selecting tools, budgeting, and measuring outcomes for successful campaigns.

  • Explain how to achieve the Right Sales Promotion Mix1:10

    Master the right sales promotion mix by aligning product, distribution, promotions, and pricing to meet target needs, then apply a six-step evaluation: goals, methods, data, analysis, reporting, and stakeholder circulation.

  • Explain the methods for Evaluation of Sales Promotion5:16

    Explain the methods for evaluating sales promotions by collecting data through direct observation, surveys, reports, and media coverage; analyze outcomes to report to stakeholders and improve future campaigns.

Requirements

  • No prior knowledge is required

Description

ARE YOU A MARKETING OR SALES PROFESSIONAL AIMING FOR HIGHER RESPONSIBILITIES AND NOT SURE HOW TO DESIGN, IMPLEMENT, AND CONTROL EFFECTIVE PROMOTIONAL CAMPAIGNS? – HERE IS AN EXCELLENT OPPORTUNITY FOR YOU TO LEARN A COMPLETELY UNIQUE SET OF SKILLS THAT WILL MAKE YOU A SUCCESSFUL SALES PROMOTION MANAGER.

This comprehensive course is designed to help you understand how promotional strategies influence consumer buying behavior and drive organizational growth.

Sales Promotion Managers play a crucial role in accelerating sales, enhancing brand visibility, and supporting marketing strategies. They focus on designing short-term incentives, coordinating campaigns, managing budgets, and evaluating promotional effectiveness.

Many professionals perform well in regular sales or marketing roles but struggle when asked to plan and manage structured promotional campaigns. Effective sales promotion requires analytical thinking, creativity, budgeting skills, coordination abilities, and performance evaluation techniques.

What you need to do is – JUST CLICK ON THE ENROL BUTTON TO LEARN THIS COURSE AND BECOME A SUCCESSFUL SALES PROMOTION PROFESSIONAL!

Who can enrol in this course?

  • Graduates and MBA students

  • Freshers aspiring to build a career in Marketing or Sales

  • Sales Executives and Marketing Professionals

  • Entrepreneurs and Business Owners

  • Anyone who wants to enhance their career in sales and promotional management

Why should you enrol in this course?

This course teaches you:

  • How to design effective consumer and trade promotion strategies

  • How to select the right promotional tools

  • How to plan promotional budgets

  • How to measure the effectiveness of campaigns

  • How to avoid common mistakes in promotional planning

  • How to align sales promotions with overall marketing strategy

You will gain both conceptual clarity and practical insights required to manage promotions successfully.

What is taught in this course?

This course covers the following:

  • Explain the Concept of Sales Promotion

  • Describe Objectives of Sales Promotion

  • Differentiate Between Advertising and Sales Promotion

  • Explain Consumer Promotion Tools

  • Explain Trade Promotion Tools

  • Describe Sales Force Promotion Techniques

  • Explain Sales Promotion Planning and Budgeting

  • Describe Implementation and Control of Promotion Campaigns

  • Explain Evaluation of Sales Promotion Effectiveness

  • List the Advantages and Limitations of Sales Promotion

How is the course structured?

The entire course is split into several small modules in video format. There are 10+ easy-to-understand video lectures.

Simple English is used to explain all concepts clearly. The course begins with an introduction to sales promotion fundamentals and gradually progresses to planning, budgeting, implementation, and evaluation techniques.

Important concepts are explained with examples, case scenarios, and practical illustrations wherever applicable.

The use of images, charts, icons, and infographics adds value to the content and makes learning engaging and interesting.

What are the prerequisites for enrolling in this course?

No prior experience or qualification is required to join this course. All you need is:

  • Basic understanding of English

  • Interest in sales and marketing

  • An uninterrupted internet connection to view the videos

How will this course benefit you?

After enrolling in this course, you will:

  • Understand how to design and manage effective sales promotion campaigns

  • Improve your strategic and analytical thinking

  • Gain confidence in handling promotional budgets

  • Enhance your career opportunities in Sales and Marketing

  • Become capable of contributing directly to revenue growth

This course equips you with the practical knowledge and managerial perspective required to succeed in Sales Promotion Management.

HURRY UP AND ENROL SOON!


Who this course is for:

  • Sales people
  • Marketing Professionals
  • Entrepreneurs

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