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Business Sales B2B Sales

Sales Methodologies: Best Practices for Enterprise Selling

Apply sales methodology and sales process best practices to the modern enterprise selling organization
Rating: 4.2 out of 54.2 (175 ratings)
575 students
Created by Michael Griego
Last updated 8/2020
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Differentiate between popular enterprise sales methodologies and clarify the difference between sales methodology and sales process
  • Understand the top challenges for enterprise sales organizations today and how a sales methodology can address those challenges
  • Outline the evolution of sales methodologies and the context in which they arose
  • Review the benefits and challenges of popular sales methodologies like Strategic Selling, SPIN, Solution Selling, Sandler System, MEDDIC, and Challenger Selling
  • Discover best practices for using sales methodologies in modern enterprise sales organizations
  • Create a customized plan for incorporating sales methodologies into your organization's sales process
Curated for the Udemy for Business collection

Requirements

  • Students should have some exposure to enterprise sales as either salespeople, sales managers, or corporate leadership.

Description

Confused about old and new enterprise sales methodologies? Which is best for your environment? What are the pitfalls in mixing and matching or even developing your own customer sales methodology? This course is about clarifying and differentiating various popular sales methodologies (Strategic Selling, SPIN, Sandler, Solution Selling, MEDDIC, and Challenger) and their applied context within the ideal sales process of today's enterprise sales organizations. Students will learn and appreciate these various program legacies, but also learn how today's best sales organizations are applying custom sales methods and processes for their own unique enterprise sales environments.

Who this course is for:

  • New and experienced sales managers, salespeople, and company leaders who seek to master, refresh, and implement enterprise sales methodology best practices.

Course content

4 sections • 16 lectures • 57m total length

  • Preview02:21
  • Exercise: Rate Your Current Understanding of Sales Methodologies
    01:04
  • Preview02:28
  • Top 10 Enterprise Sales Challenges
    09:08

  • Preview08:17
  • Understanding Strategic Selling™
    02:03
  • Understanding SPIN Selling™
    03:54
  • Understanding Sandler System™
    03:58
  • Understanding Solution Selling™
    03:12
  • Understanding MEDDIC/MEDDPICC
    04:21
  • Understanding Challenger Selling™
    04:47
  • Name That Sales Methodology
    6 questions

  • Best Practices for Enterprise Selling Today
    03:43
  • The Customer Buying Process and Sales Engagement Process
    02:40
  • Exercise: Develop Your Customer/Sales Engagement Chart
    02:38

  • Key Takeaways: Sales Methodologies
    01:59
  • Thank You for Taking the Course!
    01:19

Instructor

Michael Griego
The Enterprise Sales Expert
Michael Griego
  • 4.2 Instructor Rating
  • 175 Reviews
  • 575 Students
  • 1 Course

Michael Griego is the President and Founder of MXL Partners, a Silicon Valley based sales training and consulting firm working with high-growth companies. Michael coaches and trains in sales process and messaging execution, sales playbook development and sales management. He is an author, speaker, world-class sales trainer, management coach and consultant.

Michael has worked with companies of all sizes around the world like Palo Alto Networks and Cisco Systems as well as young high-growth technology companies. His book, 42 Rules to Increase Sales Effectiveness, was published in 2009 (2nd Edition, 2013) by Super Star Press. He's had numerous sales and sales management articles published in Top Sales Magazine, and is a member of the select Sales Experts Channel on which he conducts award-winning sales effectiveness webinars.

Michael brings over 35 years of practical high-technology sales and sales management experience to his clients. Michael has served roles as executive vice president of worldwide sales for Workshare Technology and Active Decisions. He was also vice president of sales and marketing for Zona Research/IntelliQuest, a publicly-traded research and consulting firm. Previously Michael was Dataquest/Gartner Group’s Top Regional Sales Manager for Technology Vendors, and received the worldwide top sales producer for 2 years running. Michael also spent 12 years of extensive and successful computer sales and management experience with IBM Corporation and XL/Datacomp/StorageTek, a national IBM reseller and storage company.

In his role as sales and management expert, he’s also developed sales effectiveness tools and conducted executive sales workshops for K1 Capital, The Riverside Company, and other private equity communities. Additionally, Michael has been a guest lecturer/instructor at colleges and universities including Stanford’s Graduate School of Business. Michael has a BA degree from Occidental College and an MBA from Stanford University. He and his wife, Debbie, have 3 married children and 10 grandchildren.

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