Sales Mastery: How to Sell with Complete Confidence
4.7 (7 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,065 students enrolled

Sales Mastery: How to Sell with Complete Confidence

How to Increase Your Sales and Enjoy Yourself Doing It!
4.7 (7 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,065 students enrolled
Last updated 9/2019
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 41 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to take the fear out of selling
  • How to close sales
  • How to approach the sales process
  • How to get into the head of potential customers
  • How to prepare before a sales meeting
  • A willingness to learn
  • An open mind

Sales is not just an integral part of business but also of society in general. We all play the part of the salesman at various times in everyday life. As such, learning how to approach sales in the correct manner is a vital skill for everyone to learn, whether or not you have the word 'Sales' in your job description.

In this short course Gavin Presman dives straight into the sales process and gives actionable insights and tips on how to improve your sales technique and increase your sales.

This course aims to be CONCISE and ACTIONABLE. It is jam packed with tips and tricks. You will learn how to: 

  • Take the fear out of selling

  • Believe in your own abilities

  • Approach the encounter from the perspective of the customer

  • Bring the right attitude to the sales process.

What people are saying about Gavin?

“Gavin’s is a special gift....If this is your first exposure to his talent, you are in for a treat.”

- Marc Nohr - CEO of Fold7

“It’s great to have such an honest, practical and enjoyable guide to the art of negotiation”

- Mike Morton - Leadership Trainer

Who this course is for:
  • Anyone who is interested in improving their sales
  • Anyone who works in a sales position
Course content
Expand all 19 lectures 41:02
+ A New Approach To Selling
10 lectures 16:17

In this lecture Gavin introduces himself and the course

Preview 02:04

Whatever you do in life, the ability to sell is a useful skill to have.

Preview 02:31

We often see the activity of selling as somehow 'dirty', but this could not be further from the truth.

Preview 02:17

Have you ever walked away from a sale because you felt uncomfortable about the person selling it? In this lecture Gavin discusses the implications of 'gut feel'.

Preview 00:38

If you fail to have the other party’s interest at heart, you risk short-term, and long- term, failure.

Preview 02:00

The stereotypical and often recited sales approach of 'Always Be Closing' or 'ABC' is rarely received warmly. There is now a more effective, and enjoyable, sales methodology.

Don't Focus on Closing

Gavin describes that instead of being pushy and dishonest, a much more successful approach is to concentrate on positive mindset.

ABC (Attunement, Buoyancy and Clarity)

Even if sales doesn't come naturally to you and puts you out of your comfort zone, that does not mean that you cannot learn the fundamentals and truly revolutionise your results (and enjoyment) of the process.

Did You Always Dream of Being in Sales?

Keeping track of your sales experiences can be an excellent tool to help you improve.

Exercise: The Notebook
+ The Psychology of Selling
9 lectures 24:45

An active part of the sales process is to help the buyer to appreciate, and then realize their own unmet needs.

Maslow's Hierarchy of Needs

Selling is a two-way conversation, aimed at discovering the customer’s unmet needs and showing how your product or service can meet these needs by creating a desire to buy.

Learning from Coca-Cola

Great salespeople are not only alert to their customers’ state of mind. They also create an environment where the customer is able to make a clear and confident decision.

Why the Buyer's State of Mind Matters

One of the biggest factors in sales success is your own state of mind. While our moods will always fluctuate, what is guaranteed is that beyond our conscious thought lie powers of creativity and innovation

Why Your State of Mind Matters

The primary focus as salespeople should be on connecting deeply with the person to whom we are selling, and appreciating our own, and our customer’s state of mind.

Mood Fluctuations

In order to be a proactive part of a sales experience, you must understand where your customer is in his or her decision-making process, and how you can help them through that process

The Customer's Decision Making Process

This quick exercise will help you come up with ways in which you may be able to support the customer more effectively in the sales process.

Exercise: What is the Customer Thinking?

The sales process needs to follow a simple path towards the buying process. Here, Gavin, sets out a powerful path towards that goal.

Prepare, Connect, Probe, Match, Agree, Close

Finally, Gavin wraps up the course with a checklist that looks back on what you've learned so far and how to properly implement it in the future.