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Sales Mastery: How to Sell with Complete Confidence
Rating: 4.3 out of 5(23 ratings)
2,112 students

Sales Mastery: How to Sell with Complete Confidence

How to Increase Your Sales and Enjoy Yourself Doing It!
Created byExpert Academy, Gavin Presman
Last updated 9/2019
English

What you'll learn

  • Learn about the psychology of sales and how to apply it in real-life scenarios.
  • Consider the customer’s decision-making process when considering a purchase.
  • Understand why your customer’s mindset - and your own - matter when selling, and what to do about it.
  • Adopt tried-and-tested sales psychology tips and techniques that will engage your customer and close the purchase.

Explore related topics

Course content

2 sections • 19 lectures • 41m total length

  • Introduction2:04

    In this lecture, Gavin offers a warm introduction to himself and the course.

  • Everybody Sells2:31

    Whatever you do in business, Gavin discusses how the ability to sell is always a useful skill to have.

  • Taking The Fear Out Of Selling2:17

    We often view the activity of selling as somehow 'dirty', but this could not be further from the truth. In this lecture, Gavin explores how to take the 'fear' out of selling.

  • Thought Exercise: Gut Feel0:38

    Have you ever walked away from a sale because you felt uncomfortable about the person selling it? In this lecture, Gavin discusses the implications of 'gut feel'.

  • You Need To Believe2:00

    Here, you'll learn that If you don't have the other party’s interest at heart, you risk short-term, and long-term, failure.

  • Exercise: Jumping In The Customer's Shoes0:53

    In this short lecture, Gavin shares and exercise to get you thinking about being in your customer's position.

  • Don't Focus On Closing2:12

    The stereotypical and often recited sales approach of 'Always Be Closing' or 'ABC' is rarely received warmly. There is now a more effective and enjoyable, sales methodology.

  • ABC (Attunement, Buoyancy And Clarity)1:54

    Gavin describes that instead of being pushy and dishonest, a much more successful approach is to concentrate on a positive mindset.

  • Did You Always Dream Of Being In Sales?1:09

    Even if sales don't come naturally to you and put you out of your comfort zone, that does not mean that you cannot learn the fundamentals and truly revolutionise your results (and enjoyment) of the process.

  • Exercise: The Notebook0:39

    Keeping track of your sales experiences can be an excellent tool to help you improve.

Requirements

  • No specific requirements.

Description

Maximising sales and profits is no easy feat, especially if you don’t have a foolproof plan that will engage the customer and close the purchase. In most cases, businesses’ sales methodologies don’t delve deep enough into the psychology of the customer. Only then will they truly understand how to persuade and bargain correctly to keep the consumers on their side.

In this course, you are going to understand exactly how to use psychology in sales, and how to implement these techniques within your current sales methodology. The content will largely focus on the customer’s perspective and state of mind, which we then make the best use of to navigate the way we speak to them.

The beginning of the course will take a look at customer drives, which are influenced by Maslow’s ‘Hierarchy of Needs’. This ties in with a case study from Coca-Cola, which you will find very useful going forward when applying these sales psychology techniques.

The course will then shift over to a focus on your own state of mind. Whilst you might think the customer’s psychology is the one and only priority when closing a sale, you might be surprised to know that your inner workings are just as important.

State of mind will be a running theme within the course - as you soon come to learn that the psychology of sales is a two-way process, you can align both your psyches to get the most out of the conversation.

The course will conclude with a six-step process that you can apply to your main sales strategy. Using preparation, connection, probing, matching, agreeing and finally closing, you will have a robust plan that will see you put together all the sales psychology techniques you have learnt earlier in the course.

Once you have run over a final content checklist, you will then have mastered the art of sales psychology. Using this newfound confidence, you will be able to navigate any sales dialogue to get exactly what you want. Not only that, but you will be able to teach others, making this sales psychology course perfect for business leaders who want their team to follow in the same footsteps. Enrol now!

Who this course is for:

  • Sales professionals and business owners looking for an improved sales strategy.
  • Professionals looking to maximise sales conversions using psychological tricks and methods.
  • Any business owner prioritising profitable growth for their company.
  • Anyone looking to better understand the psychology of human persuasion and getting what you want.

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