Fundamentals of Sales & Marketing Management for Hospitality
What you'll learn
- Principals of Sales management in Hospitality
- understanding planning process
- organisation structure and Roles & Responsibilities
- 4Ps of Marketing and understanding implications on hospitality
- budgeting and planning process
- Ethics in Sales
- Customer Relationship Management
- Basic understanding of hotel operations
The sales department is one of the key departments in hospitality not only because it brings sales but also helps in understanding customer demands and experiences required through market intelligence. The sales department is responsible to position the hotel, price, distribution, and promotion to not only end consumers but also to B2B and intermediaries.
Sales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass its sales targets. If your business brings in any revenue at all, a sales management strategy is an absolute must.
In this course, we will learn theoretical aspects of sales management with practical tips and examples from the hotel industry with templates and checklists.
We will be covering
- Concepts of Marketing
- Organization and Roles of Sales Managers
- Recent Trends impacting sales managers
- Ethics in sales
- Sales Planning, Budgeting and forecasting
- Recruitementment , selection, training and compensation of sales managers for staff.
If you feel any topic is missing, write to us
Who this course is for:
- All Hospitality students and staff looking to make a career in hotel sales and marketing
Hotel management school was established a year ago by young and Professional Hoteliers having a combined experience of over 20 Years.
Instructors have worked in prestigious hotel chains such as Shangri-la, Intercontinental in Finance, Operations, Sales & marketing at Director Levels.
Classes were taught first in physical environment to test contents and take feedback from students. These recorded classes combine both separate recording classroom settings.
Course Content is being updated regularly and new topics are added continuously based on feedback from students.
If you have any feedback you can email us or message us to make the overall learning experience engaging and complete.
PROFILE & STRENGTHS
Mr Manish Gupta is an experienced hospitality finance professional, having a blend of financial core expertise with hands-on training in managing hotel operations and business development.
Having worked as an Auditor for 7 years, he moved into finance management for brands like Parsvnath Developers and Shangri-La Hotels & Resorts and currently serving as the CFO of HTOO Hospitality.
His role is to spread the finance function for the largest hospitality in Myanmar owned and managed by one of the biggest business houses in Myanmar. They have 16 operational and underdevelopment High-end boutique resorts (covering an overall room inventory of 800+ rooms), 2,000 employees. Most of the properties are leaders in their region on trip advisor and won various travel awards over a period of time.
He has proven experience in setting up the foundation for sustainable growth (in the form of management information systems, restructuring), ERP implementation, gear towards IPO readiness & IFRS convergence. With such a great skill set, the students can be assured about the quality of training with his expertise.
He has been teaching at various institutions in Myanmar such as Swiss Business School, American Hospitality Institute of Myanmar with students ranging from directors to CEO of various companies.
ACADEMIC & PROFESSIONAL CREDENTIALS
Chartered Accountant – 2005 (Member of the ICAI) form Institute of Chartered Accountant of India
Company Secretary – 2005 from Institute of Company Secretaries of India
DISA (Diploma in Information System Audit) Supervisory Excellence (Online) & Business Leadership form e-Cornell University
Strategic Leadership from Shangri-La Global University
Hotel management school is leading online hotel management training and service provider with having over 15 years if experience in hospitality, finance, audits, startups. We have been training over 100k students on udemy and physical classes and impacting their learning experience.
We provide hotel consulting services to small and medium-sized hotels to help them grow their business and profitability. If you wish to explore our services, pls send us a message with your query, we will be happy to assist in
- Revenue Management
- Guest Journey Mapping
- Financial Management and Planning