Sales & Marketing Fast Track in 2hrs For Business Owners

In this video, you will learn how marketing and sales play an important role in your business. You will also get a high-level view of the different consumer stages and how marketing & sales play work together to grow your business.

Learn how to diagnose whether you are having a marketing problem or a sales problem in your business. By knowing where the problem lies, you will know where to focus.

Learn the differences between marketing and sales in your business (HINT: they are VERY different!).  You will also learn when each one comes into play to produce tangible results for your business.

Many business owners do marketing without an actual sales plan.  That is like pizza without cheese...what's the point?!  In this video, you will learn the consequences of doing marketing without a sales plan and I'll also give you solutions on what to do instead.

In this video, you will learn the consequences of doing sales without a marketing plan and I'll share with you what to do instead.

In this video, you will learn why marketing and sales need each other.  Learn how the marketing funnel and sales cycle work together to produce tangible results for your business.

In this video, I'll explain the 5 phases of The PATH of Selling™ framework. I'll also share with you the origin of this framework, why it's so successful and when to implement it.

Understand the 3 key factors that will take you from connecting with the customer to closing the sale.

Knowledge is power, but APPLIED knowledge is even better. In this video, you will create an action plan that will help you apply the sales strategies that you are learning here.

Get a deep understanding of the journey that your customers go through from the moment they become aware of your product or service to them actually buying from you.

Learn the 4 main reasons why the buyer's journey gets interrupted during the Awareness stage and what you can do to minimize the chances of losing the customer at this stage.

Learn the 5 main reasons why the buyer's journey gets interrupted during the Exploration stage and what you can do to minimize the chances of losing the customer at this stage.

Learn the 7 main reasons why the buyer's journey gets interrupted during the Consideration stage and what you can do to minimize the chances of losing the customer at this stage.

Learn the 6 main reasons why the buyer's journey gets interrupted during the Buying Action stage and what you can do to minimize the chances of losing the customer at this stage.

Learn the 4 main reasons why the buyer's journey gets interrupted during the Post-Purchase Experience stage and what you can do to minimize the chances of losing the customer at this stage. And yes, you can lose the customer even after they buy.

Learn the 5 main reasons why the buyer's journey gets interrupted during the Advocacy stage and what you can do to minimize or neutralize an interruption at this stage.

Gain a deeper understanding of the Sales Cycle steps, and what to do to maximize results from your sales process.

Learn the 7 reasons why your Sales Cycle is getting interrupted at the Prospecting level, and what changes you need to make to avoid this from happening.

Learn what the Discovery stage is and the 5 reasons why your Sales Cycle is getting interrupted at the Discovery level, and what changes you need to make to avoid this from happening.

Learn the 9 things that you probably are doing during the Negotiation process that are making you lose customers and how to avoid the sales cycle from getting interrupted at this stage

Learn the 6 reasons why you could be losing customers in the Sale stage and what you need to change immediately to avoid this from happening.

Learn the 7 biggest mistakes that companies do at the Delivery & Post Sale that can interrupt the sales cycle and can cost you thousands if not hundreds of thousands of dollars in lost business.

Learn what you need to do consistently to improve productivity and increase sales success.

In this video, you will learn how the customer progresses through the different stages of your marketing funnel - from the market all the way to them becoming an advocate for your brand/product/service.  You will also learn the math behind the marketing activities during each of the customer stages.

Gain a deeper understanding of each of the marketing funnel steps and this plays a role in helping your potential buyer move through the customer stages effectively.

In this video, you will learn the truth about the 7 key marketing strategies, how they work and why they work. This will help you make better decisions when designing your marketing funnel and investing your marketing dollars.

Learn how to stop doing marketing ACTIVITIES and start creating marketing STRATEGIES that work for your company. Get ready to create your strategy during this lesson.

Understand the significance behind creating your marketing plan and how it relates to the growth of your business.

In this video, we will wrap up the course and I'll give you my recommended next steps to keep your sales and marketing going and GROWING.

Learn the 3 reasons why your business is losing money right now and what to do instead.

My mom's advice changed my perspective and made me who I am today. In this video, I'm sharing this advice with you along with how it opened up a world of opportunities and fast-tracked me to my dreams.

Have you worked with a client for weeks or even months to only find out later they bought from your competition? Learn 4 strategies you need right now to increase client retention and stop losing clients to your competitors.

A business owner told me with concern “My industry is changing and I’m still trying to figure it out”. In this video, I want to show you 7 immediate actions you can take to become stronger & stay relevant in your industry. You don’t need to do all 7, but I recommend you do at least #1, #5, and #7.

I used to take rejection personally. It drained me, and I suffered every time I heard the word "NO". The customer's rejection took me away from being at my very best until I did what I will share with you in this video.

When we get an obstacle in our way, sometimes it feels like we hit a wall, and like every wall, there are cracks. The question is what to do to find the "crack" on the wall that will get you through to the other side. In this video, you will learn what I have implemented successfully every time I hit that wall.

Have you ever gotten to the end of the week feeling that you don't know where the time went and you didn't get much done? Trust me, you are not alone. In a study done by SCORE to business owners, 90% of them reported being productive only 1.5 hours a day. In this video, I share an easy-to-follow framework that has helped me stay focused on what matters most.

In my 30 years of experience in sales, I have seen re-occurring patterns. In this video, I will share one that may change your business forever.... and no, I am not overselling it.

Let's be real. Most business owners don't like to sell and want to spend their time doing what they love instead. And many coaches out there recommend "fake it until you make it", BUT that is wrong! That mindset can actually hurt your business. In this video, I will tell you the 3 reasons why they are wrong and 3 specific actions that you can take right away to help you without wearing a "sales" mask.

In this video, I will share 3 things that you need to do in your company to avoid this type of situation.

In this video you will learn what you need to do to re-set your business and the 5 steps to get started right away

Learn the 4 reasons why customers may not be buying from you and what you need to focus on to change that.

In this video, learn why you should never give discounts to customers and what to do instead.

In this video, I share the biggest mistake most business owners make when listening to a customer's objection and what you should do instead.