SALES LESSONS - from the customers you're selling to
What you'll learn
- Understand the customer at every step of the sales process
- Top up your existing sales skills with insights from buyers
- How to take into account what the client wants - and needs - when selling to them
- Appreciate why ever-more 'clever' sales techniques will eventually fail you
- Discover what customers measure - rather than what sales managers measure!
- An open mind and an interest in how other people tick!
MOST SALES COURSES ARE WRITTEN BY SALESPEOPLE FOR SALESPEOPLE
And there's nothing wrong with sharpening your professional sales skills. However...
Understandably, salespeople concentrate on the sale. In terms of their career, promotion prospects, pay packet, and status - the number and value of sales tends to be how salespeople are measured.
But it’s how they’re measured by their sales manager – it’s how they’re measured by their leaders and colleagues… it’s how they are measured INTERNALLY by the Company they work for.
So, this course flips things around. It looks at how your CUSTOMER would measure you as a salesperson. To be honest they don’t care about your sales quota that month. They are entirely disinterested in your promotional prospects and couldn’t give a flying fig about your pay packet!
On completing this course, you will be able to capitalise on your existing sales skills (because I’m assuming you have some already) by understanding at a far deeper level what customers REALLY want from you. And the surprise is that it’s not just the product or service you are actually selling.
This course ‘SALES LESSONS - from the customers you're selling to’ will build on and enhance your existing sales skills. Watch your sales multiply as you start to incorporate what most other salespeople simply fail to consider.
After looking at the problem (from the customer's point of view), the course takes you through the acronym ASK. This stands for Attract; Serve; Keep - and what the customer needs and wants from you at each stage of the process.
There are a number of handouts and information sheets along the way as you develop your people skills specifically for a sales or SELLING environment.
Check out the free videos - and, if you DO buy and think it's rubbish, remember you can get your money back within 30 days (but it isn't rubbish, I promise!)
Who this course is for:
- Existing sales people (whether 'Hunters' or 'Farmers')
- Those who are thinking of a career in sales
- Anyone who influences the customer as part of their job
Andy Edwards is an inspiring and motivating international speaker and trainer who delivers memorable presentations and workshops on business relationships, understanding others, influence, attitude, and teams.
Having studied marketing and lectured on the CIM Marketing Diploma, he further qualified in behavioural psychology, and has a National Diploma in coaching.
Andy is qualified to deliver several psychometric instruments and has an excellent knowledge of other psychological and communication models including Neuro-Linguistic Programming (NLP).
His books include: “Why Can’t People Be More Like Me?!” (using simple psychometrics to understand self and others);
“LEADERSH*T” (what your followers REALLY think of your leadership – and how to change their minds);
and “Beyond Mars and Venus” (a look at personal relationships through behavioural psychology).
He has spoken in 14 countries and has worked with many commercial household names including JP Morgan, Stannah, Co Op, De Vere, Barclays, Simply Health, Sony and British Gas (to name but a few). In the public sector, Andy has worked with The NHS, The British Embassy (UAE), The Highways Agency, The National Apprenticeship Service, Business Link, Primary Care Trusts, and many local authorities.
A sought-after keynote speaker, MC, masterclass presenter, trainer and coach, Andy is regularly booked for national conferences, staff conventions, away-days and AGMs for talks which are motivational, engaging, thought-provoking and fun.
Andy is married to Ali and they live in Dorset, on the south coast of the UK, with their daughter, Rosie. He also has two grown-up sons of whom he is immensely proud. When not working, catch him on the golf course – or ruining his garden with the opposite of ‘green fingers’.