Sales Funnels, Conversions & Digital Marketing MasterClass

Sell by emotion, not just features. Craft landing pages and sales videos around pain points, instant gratification, benefits, and future outcomes to drive action.

Identify customer pain points and their emotional impact, then explain why current solutions fail. Use these insights to optimize your landing pages and sales videos for higher conversions.

Identify buyers' desires and pain points by unpacking emotional motivations and the future they seek, then connect your course to those needs with future casting and decisive messaging.

Apply the AIDA formula to guide buyers through attention, interest, desire, and action, and optimize with Facebook and Google AdWords ads, retention strategies, and strategy sessions.

Define your customer avatar to tailor marketing, capturing age, location, goals, and pain points for each product type, and address objections in the purchase process.

Identify where your customer avatar spends time, online and offline, by mapping interests, products, competitors, events, and buying venues to sharpen sales funnels and targeting.

Build high-quality leads through lead generation by growing an owned email list instead of relying on social media, boosting long-term conversions and income.

Explore different lead generation methods, including a freebie, webinars, strategy sessions, and booking pages. Learn how to qualify leads and use deposits to reduce no-shows and filter serious prospects.

Identify and test various lead magnets, such as e-books, free video, mini course, webinars, quiz, checklists, and templates, to convert visitors by offering a freebie in exchange for email addresses.

Master the anatomy of a sales funnel by detailing ad to opt-in to sales pages, checkout, and upsell and downsell paths, guided by a call to action at each stage.

Explore how front end funnels attract new customers and build a self-liquidating list, while back end funnels elevate existing customers to higher value services for greater profit.

Learn how the self liquidating funnel uses front-end revenue to cover ad spend and scale, generating leads and customers for free while offering profitable upsells over time.

Build a profit funnel that drives backend sales and higher-end services through emails and sales calls. Retarget warm traffic with a Facebook custom audience to promote sales pages and conversions.

Discover how a trip wire offer acts as lead generation with a purchase, converting impulse buyers into qualified customers and boosting back-end conversions while noting upfront capital.

The one-time offer, or oto, appears only on the sales page after a trip wire, offering a limited price to prompt immediate purchase and serve as a self liquidating offer.

Capitalize on buyer mode after the front-end product or trip wire purchase by offering a complementary add-on, such as fries with that, without requiring a second payment.

Discover how a downsell offers cheaper or simpler options after a no to an upsell or one-time offer, using payment plans to keep customers engaged in the funnel.

Compare in-house sales funnel platforms like ClickFunnels and Ontraport for landing pages, transactions, and email automation, with PayPal and Stripe integrations and Backpack trials.

Explore simple landing page builders like Leadpages and Typeform, with drag-and-drop templates, customizable fields, and logic jump, plus Facebook lead ads and scheduling options.

Explore email marketing programs like Mailchimp, Constant Contact, and Keep, focusing on automation, opt-in forms, pricing, and lead generation for CRM.

Integrate your sales funnel tools with Zapier to automatically transfer leads from lead pages to Mailchimp, saving time and enabling complex automation.

Discover practical programs and sites for content production, including iMovie on the Mac book for video ads and captions, iPhone or Android recordings, and screen-cast tools with Logitech webcams for promos.

Choose the best sales funnel for your business type, from freelancers to high-end coaches, using ads, opt-in forms, booking pages, and strategy sessions to qualify leads and maximize conversions.

Design a high-converting opt-in landing page by using a concise headliner, a strong call to action, a top-positioned name and email form, and compliance with privacy policy guidelines.

Explore the anatomy of a perfect sales page, crafting a sales pitch with pain points, USP, features vs benefits, testimonials, scarcity, and a call to action to boost conversions.

Balance content emails and sales emails by using tagging and segmentation, craft compelling subject lines, and personalize messages to nurture readers and boost engagement.

Learn to craft effective sales emails by using your sales page as a template, applying first-name mail merge for personalization, and balancing content and sales messages.

Design automated follow up emails for nurture leads and separate buyers from non-buyers. Use scarcity and timely cadences to drive conversions and guide prospects back to your sales page.

Automate post-purchase emails to move buyers from nurture to a dedicated customer follow-up sequence, with time-delayed confirmations, access instructions, upsell offers, and review requests using email marketing programs like MailChimp.

Discover free and low-cost marketing strategies for your business, from attending events and speaking to guest blogging, affiliate partnerships, and tactful Facebook group engagement, plus hosting local events and flyers.

Master the basics of Facebook and Instagram advertising, including setting up a business manager and ad accounts. Build campaigns with ad sets and ads, targeting audiences and placements.

Master Google AdWords basics for YouTube advertising and display vs. search campaigns, including campaign structure, ad groups, keyword matching, targeting audiences, placements, and budgeting.

Explore how to set up LinkedIn advertising campaigns, choose objectives, craft lead forms, and target B2B audiences by company, industry, job seniority, and connections for effective conversions.