Practical Sales Skills for Anyone

This section is all about YOU - you and what you should consider when going into sales. Aligning your personality and ambitions with whatever you're selling is incredibly important.

This is an area most sales people sadly overlook - they simply jump in and think they'll learn the rest on the job and it'll be all OK. Stop! Understand why matching your personality to your sales job is key.

Same Day, Same Week or Same Month - do you know yourself well enough to establish what kind of sales cycle you're best suited to? This video and download should get you thinking...

Now let's sprinkle a bit of economics onto this process to ensure you're thinking about "future proofing" your sales career. 

There's not time to be a sheep and disappear into the herd - stand tall, stand proud and make a statement!

Once you've picked the right sales role, made a successful application and have received an interview request, it's time to prepare like a ninja for the interview.

Don't falter at the final hurdle, get some commitment from the interviewer and take charge.

You applied to the job like a legend and asked some killer questions in your interview....what's next? Watch and learn why the next 24-48 hours are so important.

This section is all about how to build a successful sales business and how to develop yourself alongside it.

This framework is awesome and if you consider and take the time to understand each area, you'll know what GREAT looks like in sales.

Who are you going to sell to? Have you done your research - do you know? 

Data may not be an incredibly interesting topic to talk about but it's critical and drives everything in the sales process.

Thanks to the internet and some nifty tips and tricks, finding contact information nowadays is a whole lot easier than a couple of years ago. Watch and learn.

It's time to take all the data you've collated and turn it into something that's organised, segmented and ready to make you money.

Now it's time to understand the sales process itself - whether it's inbound or outbound - and learn to appreciate and utilize the human psychology behind it all.

An overview of what the inbound sales cycle looks like and things to remember when selling in this model.

Then it's over to outbound sales where you'll also get to grips with the process as well as understand the differences.

How people behave is incredibly interesting!! Russell covers fear, desire and need.

If you're not sure what SPIN selling is, not a problem. Russell discusses this in detail to ensure you're confident next time you're making a sale.

How well do you listen? Do you understand how important good listening skills are in the sales process?

Objections can really knock your confidence - Russell will show you how to handle ANY objection like a pro.

Focus on what's going to make you money and spot these "time wasters" as early as possible by asking a couple of key questions. 

This section is dedicated to new business and what you can do to make those "cold calls" a lot easier and not as daunting. 

If you don't know everything there is to know about your product or solution, then you could be falling prey at the very first hurdle of "new business". Make sure you're an expert!

You've got to be certain that you're selling your product or solution to individuals who can actually buy from you - not those who just show a bit of interest but ultimately require someone else to make the final decision. 

Russell discusses the "Circle Network" and the importance of this network to build better customer relationships and revenue.

The "Gatekeeper" can be your friend or foe.....Russell recommends going down the friend route as ultimately, they're a great source of information.

You're standing in an elevator with your client during the time it takes to travel from one floor to the next, you've got to pitch 'who and what you are' to them in an intriguing manner. How?

Building rapport is incredibly important and done properly, it can lay the foundations for solid, life-long business relationships in any market.

Negotiation isn't always easy but there are certain elements to keep in mind when there's no other option.

In this final section, Russell focuses on how you can ensure repeat business and build upon the solid foundation you've already laid down in previous sections.

If you want to stay in touch with clients or consumers and ensure they come back to you time and time again, then a comms plan is a MUST! 

No-one wants to be promised something and then be disappointed later on. Keep your promises and if you can't deliver, be honest - it goes a long way!

Sometimes a sale you make today is based upon something you did quite some time ago. Learn how to build this pipeline to ensure consistent sales.

Start small and build properly. What you're doing today is great but so is what you're going to do tomorrow and the day after.

No jokes - some of your best ideas will come from your clients!

Now it's time to pause and reflect. How does your market share look and how does it compare to the "real world"? Could you be selling more or not? 

A quick "Thank You" from Russell and reminder to please comment and rate this course.