Introduction to Sales Enablement

How do you define sales enablement? What does enablement mean at your organization? What do you plan to accomplish as a Sales Enablement professional?

Learn the basics of Sales Enablement and where you should focus your attention when building a program. This course is for all levels but especially those who are new to Sales Enablement. You will learn the importance of having a clear mission, strategy, and plan, and of getting buy-in from your leadership team to ensure that Enablement has a seat at the table and and has both power and influence within the organization. You also need to be clear about the team you need to make your program and company successful.

In sum, its about understanding the company goals and having a seat at the table in order to gain that insight, understanding the mission of sales enablement as it relates to the goals, how you plan to get others on board with your plan and who the key stakeholders are, and who you need on your team to support the program creation and implementation but also scaling. You need to take time to think about all of these key components before and as you begin building your enablement plan.