Sales Discovery, Inside Sales and Inclusive Marketing 2.0
What you'll learn
- Explain the evolution and significance of inside sales in modern business.
- Identify key roles and responsibilities within an inside sales team.
- Utilize CRM systems and sales automation tools effectively.
- Analyze the sales funnel and optimize customer interactions.
- Conduct effective sales discovery meetings to understand client needs.
- Apply SPIN Selling and handle objections confidently.
- Implement inclusive marketing strategies to enhance customer engagement.
- Measure and improve sales performance using key metrics and trends.
Requirements
- Basic skills and ideas of Sales Discovery, Inside Sales and Inclusive Marketing.
Description
In today’s fast-paced sales environment, inside sales has emerged as a pivotal force driving revenue growth and customer engagement. This course provides a comprehensive overview of inside sales, covering its evolution, team structures, essential tools, and technologies that enhance sales performance. Learners will gain a deep understanding of the sales funnel, customer journey, and the strategies necessary to optimize lead conversion and relationship management.
Sales discovery is a critical skill that enables professionals to build trust, uncover customer needs, and align solutions effectively. This course explores proven techniques for conducting impactful discovery meetings, leveraging SPIN Selling methodologies, and handling objections with confidence. By mastering these strategies, participants will enhance their ability to communicate persuasively and drive successful sales outcomes.
Inclusive marketing is essential for businesses aiming to connect authentically with diverse audiences. This course delves into the principles of inclusive marketing, offering actionable strategies to integrate inclusivity into sales processes. Participants will also learn how to measure sales performance using key metrics and adapt to emerging trends, ensuring they stay competitive in an ever-evolving sales landscape.
In this master course, I would like to teach major topics:
Module 1: Introduction to Inside Sales
Module 2: Structuring and Roles in Inside Sales
Module 3: Tools and Technologies for Inside Sales
Module 4: The Sales Funnel and Customer Journey
Module 5: Sales Discovery Strategies
Module 6: Advanced Sales Discovery Techniques
Module 7: Inclusive Marketing in Sales
Module 8: Performance Metrics and Continuous Improvement
Enroll now and learn today !
Who this course is for:
- All UG and PG General Management, Business, Marketing, Finance and IT Students.
- Interested students to learn about the concepts of Sales Discovery, Inside Sales and Inclusive Marketing.
Instructor
- 4.3 Instructor Rating
- 60,331 Reviews
- 618,171 Students
- 340 Courses
Achievements on Udemy : (UDEMY TOP BUSINESS BEST SELLER & FULL TIME UDEMY INSTRUCTOR)
[1] Enrolled over 618,000 students from 214 countries & 48+ Udemy Business (UFB) Courses for Business Subscription.
[2] Delivered a staggering 4.15 million course enrollments, with 12,430,007 minutes taught Including UFB Courses (Upto May' 2025).
[3] Offered a diverse array of 340 courses, covering Business, General Management, Leadership, IT, Software and Systems, Psychology, Education, and Media Studies.
Credentials and Qualifications of Dr. José:
Dr. José's extensive qualifications showcase his dedication to various fields:
[1] Earned a Ph.D. in Entrepreneurship & Business Management in 2019, contributing to the understanding of business dynamics.
[2] Holds an M.Phil. in Business & General Management, establishing a solid foundation in comprehensive management knowledge.
[3] Completed a Masters in Financial Markets in 2015, demonstrating expertise in financial systems.
[4] Acquired a Masters in Information Technology in 2013, equipping him with technological proficiency.
[5] Achieved a Masters in Human Resource Management (MBA) in 2011, highlighting organizational skills.
[6] Secured a Bachelors in Mathematics in 2009, emphasizing analytical and statistics prowess.
[7] Earned a Diploma in Teacher Education in 2006, showing dedication to education.
This diverse academic background positions Dr. José as a well-rounded and versatile professional.
Teaching Experience:
Dr. José is an accomplished expert with a wealth of teaching and industry experience:
[1] Currently he is working as a Researcher and Professor of Florida Christian University (FCU Online), Orlando, FL.
[2] Serves as a Senior Researcher, Professor, and Subject Matter Expert at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China.
[2] Holds the title of Honorary and Visiting Professor at NGCEF Australia, ISCIP Canada, and Judge of the Research center for the Internationalization of companies from emerging economies (I-CEE) & Global Forum on Business Case Study.
[3] Dr. José, Specializes in digital transformation teaching, innovative teaching, and project based strategies for startup teaching in digital platform ecosystems.
Instructional Design and Curriculum Development Experience:
Dr. José's instructional design and curriculum development contributions are noteworthy:
[1] Designed and developed more than 5 specialized Post Graduate Master Degree courses for International Business School - Beijing Foreign Studies University (IBS-BFSU).
[2] Expertise in corporate entrepreneurship, organizational innovation, and learning.
[3] Over 15 years of experience as a business and IT consultant for over 20 successful startup businesses.
[4] Designed, developed, and hosted over 200 corporate business websites since 2007, receiving over 10 awards for graphic and web design.
Interests of Teaching Topics:
Dr. José's teaching interests span a wide range of subjects:
[1] Conducted, supervised, and handled more than 10,000 UG, PG students since 2007.
[2] Led training sessions for undergraduate and postgraduate Master Degree graduates in areas such as Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, and Software Certification Courses.
[3] Regular Keynote Speaker at AEIC China and Whither Our Economies (WoE) Lithuania.
[4] Currently guiding 5 Ph.D. Scholars in Business Administration, Computer Science, and IT Domains.
Certifications, Research and Publications:
Dr. José boasts an impressive list of certifications, research, and publications:
[1] Completed more than 30+ Software, IT, and Business Certifications.
[2] Serves as an Editor of Science Direct PLAS Journal, Ai Scholar China and certified reviewer for several renowned publishers from Springer Nature, Online Wiley, Emerald & SAGE.
[3] Published over 50 research and review articles, 8-12 solo-authored full case studies, 4 book chapters, and numerous book reviews and some listed in WoS & Scopus Listings.
[4] Google Scholar Citation 100+ and Research Gate Score is 270.90 with 54+ Citations, 59,299+ reads, and 27 Research Recommendations.
[5] European Alliance for Innovation (EAI) Score is 16.
Honors and Awards:
Dr. José's accomplishments are celebrated with various honors and awards:
[1] Top Funding Project Writer.
[2] Top Researcher Award 2019-2024.
[3] Best Ph.D. Thesis Award 2018.
[4] Distinguished Young Scientist 2017.
[5] University Topper (2011-2012).
[6] Seven-time recipient of the FCB - Faculty Competency Building Award (2011-2018).
[7] Mr. Perfect Award in 2008.
International Memberships and Activities:
[1] Holds memberships in 35+ International academic and professional bodies, including IEEE (ID : 96447154), Oulu Entrepreneurship Society - Finland, AfSAE (ID: 256521), ISPIM (ID: 1374), ITPA (ID: 29660) and many more.
[2] Volunteers for Scopus, Web of Science, and ABDC Indexed journals.
[3] Serves as an editorial and reviewer board member for over 30+ journals and has reviewed 200+ articles since 2019.