How to Write Sales Copy
4.2 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,338 students enrolled

How to Write Sales Copy

Learn How To Create Compelling Sales Copy Without Experience
4.2 (18 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,338 students enrolled
Last updated 2/2018
English [Auto]
Current price: $20.99 Original price: $29.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 1 article
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create top converting emails to increase engagement
  • Design powerful product reviews that stand out
  • Craft compelling headlines and sub headlines that demand attention
  • Set up powerful lead generation pages to build your list
  • Discover a variety of email marketing options
  • Write a winning email follow up sequence that converts
  • No prior materials or expertise is needed, however we highly recommend taking action on the provided exercises to get the most out of this course.

Sales copy can make or break any campaign, whether you’re trying to increase sales, build your list or engage with prospects. Discover top converting copy methods you can instantly apply to your campaigns for improved results across the board.

Maximize Your Conversions And ROI Fast With These Proven Copy Methods

=> Increase product sales with powerful ads and reviews

=> Build your subscriber base fast with top converting lead pages

=> Engage prospects and customers better through effective email marketing

Brian, Mark and Shane are wonderful instructors and the course is simply brilliant. As a copywriter and marketer, I’m always willing to learn more about crafting compelling sales copies. This course helped me tremendously not only to better understand my target audience, but also to run better researches and structure my letters.Thank you!  -Alexandra Moore

Your Copywriting Triple Threat: 3 Ways To Win With Sales Copy

There are many good copywriting courses out there. With ours, we share the exact methods we’re using daily and how you can apply them in 3 forms of marketing.

Brian reveals the strategies that have landed him contracts with Hennessy, Hyundai and other global powerhouses.

Shane shares tips you can use to build your list faster than ever with conversion tricks he’s used to become a master list builder.

Tap into the exact tools Mark uses to provide 7 figure marketers with the results they demand.

What Makes This Course Unique?

We’ve got your back. You’ll have a dedicated team of three instructors ready to answer any question you have, or describe something in more detail for you.

As with our other courses, this one will be updated over time with fresh content. All updates for life are included.

The extensive content is broken into easily digestible bits you can rapidly absorb. Engaging exercises along the way help you master the methods so you can see results fast.

You’ll come out with a specific strategy to improve conversions in three types of marketing campaigns: direct sales, lead generation and email marketing.

Who this course is for:
  • This copy course is meant for anyone promoting their own products or services, and consultants hired to promote products for others. No prior experience is necessary as we cover the most effective ways to craft compelling copy in 3 main marketing channels. This course is probably not for you if you're already an expert copywriter.
Course content
Expand all 45 lectures 05:55:17
+ Introduction
3 lectures 12:24

The IM Rebels
-the NEW school of internet marketing

The IM Rebels are a group of three like-minded individuals who were drawn together while each following separate paths in the IM space.

And even though the tagline mentions “new school,” in actual fact their philosophy is about as old school as it gets. But more on that in a bit…

As individuals, each Rebel brings something different to the table and has a unique background. As a united front, The Rebels’ goal is to change the way internet marketing is both taught and perceived.In short, they want to make YOU a success.

Rather than hiding behind smoke and mirrors, The Rebels are about 100% transparency in all of their trainings and interactions. What you see is what you get, and when something comes out with The IM Rebels stamp of approval, you can be assured that it lives up to every single claim on the tin.

Why Rebels?

In the exciting and sometimes frustrating world of IM, there is one constant: hype. Too much of it, The Rebels believe. Excitement is great but too much hype can mislead prospective consumers, even lead them to make poor decisions. And that has led to many people having a perception of this industry that ranges from caution to considering it a complete sham.

So The Rebels aim to buck that trend. Go completely against the grain, if you will. Forego the hype completely and exchange it for 100% honesty, complete transparency, and a genuine desire to help those looking for guidance.

And that, in business terms, is about as “old school” a philosophy as it gets. Because these virtues seem to have gotten muddied up beyond recognition within this industry throughout recent years, however, it seems a value-system born of sheer modernity.

It’s rare, to say the very least.

So in this spirit of transparency and new-school excitement, let us say hello to each member of this dynamic, accomplished, and industry redefining team…

The IM Rebels Are:

Shane Farrell is the “been there, done that” guy in the IM space. From SEO to Amazon and plenty in between, he eventually settled on list building and never looked back. Also a successful solo ad vendor and partner in one of the largest SMS companies back in the day, he’s since turned to sharing his personal techniques for list building by releasing quality products that have been smash hits in the market. Also a successful coach, Shane’s reputation for integrity is second to none.

Mark Tandan, “The Goofball”, is the oldest member of The Rebels but still thinks he’s a kid. He started in affiliate marketing and moved quickly into product creation, again teaching only methods proven to work. With numerous award-winning products in affiliate and email marketing, he continues to practice what he preaches. He ghost writes emails and sales copy for some very big names online, and has worked extensively in affiliate recruitment for other highly successful marketers.

Brian Gray, ‘The Traveler”, was born in the US, grew up in Africa and now lives in Cambodia. To running out of gas crossing the Sahara or having his father kidnapped by actual rebels in Africa, he has some stories and adventures he could tell you! He uses his skills from 13 years in the education sector to now dive deep into analytics, traffic and testing and uses IM to continue to travel and explore. He has had clients like the EU, UN, World Vision, Vespa, Hennessy and Hyundai (just to name a few). He is our resident paid traffic and social media traffic expert.

What Brought The Rebels Together?

It wasn’t really a plan, it just sort of happened. One day someone stumbled upon an amazing product and decided to promote it. Which led to a relationship. This was rinsed and repeated a few times until the three individuals realized they had a LOT in common.

Namely, a general disgust with the overall IM situation. False promises, the whole “fake it till you make it” mindset, and all the other shenanigans.

As individuals, each Rebel had quietly been releasing quality products that have all delivered as promised, while trying to maintain a high code of ethics in every dealing.

When they got to know each other and realized they all shared the same ideals, the concept of The IM Rebels was born. And this is the result.

Can The Rebels Help You?

Well, that depends. If you wish to pursue a LEGITIMATE way of earning online, following proven methods that WILL require some work, then yes. If you want to be able to look yourself in the mirror and proudly tell your friends and family what it is you do, then most definitely yes.

Because as successful as each Rebel is individually, as a team, they’re pretty much unstoppable. And they’ll stop at nothing until each and every student of theirs becomes a success as well.

“After enough time in the trenches, I’m a bit tired of the whole ‘I’ll scratch your back if you scratch mine’ mentality. So my goal is to show you how to scratch YOUR OWN back and be self reliant in your success and results moving forward. Best part of this? You get to be your OWN person… and follow your own path to the riches that will follow.”Mark Tandan

“I believe in teaching what you do! Product creation alone is not a business plan. I believe the most actionable trainings come from people sharing their own experiences and is what I aim to continue to do. This way I am providing maximum value while allowing you, the customer, to have an extremely high success rate following along with what I do everyday!”Shane Farrell

“With my background in digital marketing, I realize the importance of having an overall strategy, and I put great emphasis on setting realistic, actionable goals that work to accomplish a master plan. If you’re in IM for a quick, easy buck, then all you are going to do is waste your time and money chasing fantasies. The reality is, it takes dedication and hard work to be successful, but for those who are willing to learn, we can teach you what it takes to set up a long-term profitable business.” Brian Gray

We are the IM Rebels. And we couldn’t be more thrilled, honored, and excited to have you here joining us today. All the very best from ourselves and our families to you and yours. Now let’s craft some truly legendary experiences!

Thanks a million.

  • The IM Rebels
Preview 01:55

What exactly IS sales copy, and what goals can we expect to achieve? This quick session covers the ins and outs of sales copy from a 'birds eye view' so we can see what we can achieve with effective copy.

Preview 03:24
+ Audience and Demographic Research
4 lectures 22:51

Learn the best ways to research and narrow down your target audience and demographic using free resources.

Knowing and Understanding your Target Market

The easy way to use leverage to find inspiration and ideas to create best selling sales copy.

Finding Inspiration and Ideas

Finding your sales copy voice can be intimidating. Don't let it be with these effective tips.

Finding Your Voice

Homework assignment to help target your audience and compile demographic research and inspiration for your sales page copy.

Assignment: Researching Your Audience
+ Writing Your Sales Copy
18 lectures 01:06:55

A headline is the difference between 90% of your audience seeing your ultimate message or not. Discover how to COMPEL viewers to get to your message in this dynamic lecture with real world examples.

Drafting Your Headline
Assignment: Crafting Compelling Headlines
1 page

Get TRIPLE the results by using one headline effectively across 3 major marketing channels

Using your headlines in the 3 main marketing channels

Coming up with your headlines for emails, sales pages, opt in pages/lead magnets, and product reviews can be intimidating. So let these two easy tools do all the work for you! In this lecture I cover two very handy, free tools you can use to create captivating, curiosity building headlines.

How to Easily Get Ideas For Your Headline

POWERWORDS are words you use to grab your reader's attention. In this lecture I cover the different types of powerwords to use for different purposes. You can use these in your emails, blog posts, sales pages, lead magnets, product reviews, etc...

Powerwords for Headlines

Here is a downloadable list of powerwords (covered in the previous lecture). The Power is now in your hands, use it wisely!

Powerwords for Headlines part 2
7 pages

The lecture is specifically for how to write email headlines/subject lines that get your emails opened...but you can still apply the ideas to other types of headlines. Email marketing is an important factor in the sales funnel, and your email headlines will determine if your content gets read or not. You can have the most amazing content in your email, but no one will ever see it if you headline stinks.

How To Write Email Headlines/Subject Lines That Get Your Emails Opened
Get More Email Opens and Clicks
1 page

Here is a list of words that you should try to avoid using (or use sparingly) in your email headlines. They are words that are often caught by spam filters and if you use to many of these words, then your emails could go to spam (which is not what you want).

Email Headline Spam List
6 pages

This is a very short lecture on finalizing your headlines for squeeze pages/sales pages, product review pages, and email subject lines.

Finalizing Your Headlines

This SIMPLE exercise practically guarantees increased conversions to any type of content you create. Set yourself apart from the competition by creating winning headlines every single time.

Headline Mastery To Maximize Your Conversions
2 pages

How to use and write sub headlines that motivate readers to dig deeper into your copy. Discover how to heighten curiosity and introduce authority and benefits across 3 forms of marketing media.

Writing Motivating Sub-Headlines
Assignment: Mastering Sub Headlines
2 pages

Headlines, sub headlines and power words are great tools in copy. But without converting content, visitors won't take the action we desire. Discover the 2 simple tricks to maximizing conversions with content, so your visitors take action on your offers.

Get more Conversions with Your Content

How testimonials can drastically increase conversions. Discover the best types and PLACEMENTS of testimonials to use to increase conversions in your lead generation pages, product reviews and emails.

Utilizing the Power of Testimonials

Taking away your buyers' risk is one of the most important aspects of your copy. It doesn't matter if its a sales copy, or email promotion, making your readers feel secure is of the utmost importance. In this lecture we learn how to easily remove all buyer's risks, and increase your conversions.

Taking Away Buyer's Risk

Your Call to Action or CTA is another important part of the copy and so its important to keep your Call to Action clear and concise. In this lecture we'll be covering what exactly should be included in your CTA to get a higher CTR (click through rate)

Concise Call to Action
Proof Read and Final Edits
+ Create an Opt In Page
8 lectures 57:27

An opt in page or squeeze page is important because it will greatly increase your conversions. In this lecture we'll be covering all the different reasons you should be using an opt in page with a lead magnet. In following lectures, I'll also be covering how to make or get a lead magnet.

Benefit of Using an Opt-In Page

Your opt in page or squeeze page is very important because it is what will get the person on your list, and the money is in the list. In this lecture, you'll learn exactly how you should make your squeeze page to get more opt ins.

The Formula to a Great Opt-In Page

Lead magnets are usually used to give away in exchange for a visitors email address. There are several formats and styles that can be created easily. You can also use lead magnets for high quality email marketing content like we do! Make sure you download the resource of 101 lead magnet ideas and put to immediate use!

Lead Magnet Brainstorm Ideas

There are your different options for creating your squeeze/ opt in page.

How To Easily and Quickly Create an Opt-In page

Getting professional images for your sales pages, product reviews, squeeze pages, blog posts, emails, newsletters, etc.. can be a real pain in the butt. If you're a graphic designer, then you can skip this skip this lecture. If you're not a graphic designer and you DON'T want to create your own images using photoshop or illustrator, then this lecture is for you! Learn how to outsource, and how to easily create your own using templates.

Images for your Sales Page and Opt-In Page

There are a lot of different options out there when it comes to picking an autoresponder and email marketing service. In this lecture cover some of the more popular options, and some of the not-so popular options and I also compare prices and mailing ablity with the different services.

Autoresponder and Email Marketing Options

The welcome email and follow up sequences are a crucial part of email marketing that can help put your profits and relationship building on auto-pilot. Before you build your list, get these emails set up and ready to be sent automatically.

Setting Up Your Welcome Email and Follow Up Sequence

22 pages of relationship building email series swipes that you can edit to fit your chosen niche and instantly create rapport, credibility and get sky high open rates and profits from your emails. 14 emails you can plug in right now to your auto-responder and profit from by just editing to fit your niche.

Relationship Building Email Series Swipes
22 pages
+ Useful Tools To Help You Out
4 lectures 01:01:15
Tools for building your website pages

Making a Sales video can be intimidating! With the right tools though, it can be a breeze! In this lecture I show you the tools that we use to make our sales videos, plus I'll show you the other popular options and some free options as well.

Tools For Making Your Sales Video

Understanding your audience, fans, and target audience is very important when it comes to sales copy (and every aspect of marketing). Learn how to use Google Analytics, FB Audiences and Audience Insights and Adword Audiences, plus how to retarget people that visit your website

Analyzing, Tracking, and Retargeting Your Visitors

Understanding your subscribers is important for knowing how to relate to them. In this lecture, I cover two ways to easily get data about your email list for 100% free.

2 Ways to Get Valuable Insights on your Subscribers (for free)
+ Conclusion and Updates
2 lectures 08:08
Tying It All Together - What You've Learned

Make sure the video messages on your sales pages do the RIGHT job, by avoiding this key mistake.

Update: Maximizing Conversions With VSLs on Hybrid Sales Pages
+ Live Q & A
5 lectures 01:18:22

Here is the first Q&A. The session went longer than 20 minutes and 20 min the max allowable time for a lecture on Udemy, so this session is broken down into 3 parts. - Copywriting strategies

Live Q & A #1 - Copywriting Strategies - Part 1 of 3

Here is part 2 of 3 of our Copywriting strategies Q&A. Be sure to post any questions you have and we'll get to them in a live session.

Live Q & A #1 - Copywriting Strategies - Part 2 of 3

Copywriting strategies Q&A Part 3 of 3

Live Q & A #1 - Copywriting Strategies - Part 3 of 3

Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

Live Q & A #2 - Email Marketing Strategies - Part 1 of 2

Live chat on email marketing strategies from questions emailed in to us and topics we wanted to add extra emphasis. To meet time requirements, we had to break it into two parts when uploading.

Live Q & A #2 - Email Marketing Strategies - Part 2 of 2
+ Bonuses and Resources
1 lecture 06:55

All about your bonuses and how to access them.

Your Bonus Content & Resources