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The Ultimate Marketing Training 2020 - Sales Copy Academy

Name: The Ultimate Marketing Training 2020 - Sales Copy Academy
Rating: 4.3 (501 reviews)

10X Your Sales Using The Secrets of the Most Successful Companies in History

Created byJames Ryan

Last updated 10/2019

English

What you'll learn

Sell anything to anyone using specific selling techniques
Discover the 16 basic human needs and how to use them in your marketing to make your offer irresistible
Master the 3-step formula to selling that big corporations are using to make billions
Learn what the 16 sale triggers are and how to use them to trigger specific reactions to your customers
Create a sales page from start to finish using a 30-step formula that works
Have a greater understanding of what makes people buy and how to trigger a purchase decision
Use Coca-Cola's rapid expansion secret (very few people know this one)
Get any product and present it in such a way that makes it irresistible
Choose the right colors in your marketing in order to trigger different emotions in your prospects' minds

Course content

9 sections • 49 lectures • 4h 56m total length

Section 1 Introduction1:02
The 8 Fundamental Human Needs5:59
Welcome to the first video of the Sales Copy Academy.

In this lesson, you will discover the 8 human needs that can be found in all of us.

I will refer to these many times later on the course so pay close attention!
The 8 Secondary Desires4:45
People don't want to just survive and make babies. The 8 secondary desires in this video may not be as strong as the 8 needs of the previous one but you can still use them in your advertising.
The 3-Step Sales Formula6:11
Did you know that most advertising campaigns follow a simple formula that includes only 3 steps?
The 6 Primary Sale Triggers11:31
Learn about the 6 psychological triggers that make people want to buy.

Introduction to Module 20:48
Selling Using Fear5:24
Using fear in advertising is nothing new.

If you have a product that solves a big problem, you can scare your customers into buying.
Examples VS Statistics4:37
Selling With Rhetorical Questions3:00
Rhetorical questions. Interesting, aren't they?
Learn how to use them to sell more.
Selling Using Evidence6:48
Evidence and facts will convince potential buyers much more than promises.
Learn how to use them properly on your sales page.

Introduction to Module 30:50
Selling Simplicity6:55
There's a golden rule in advertising: THE SIMPLER IT IS, THE RICHER IT IS.
Learn how to gain more customers and money by making it really easy to understand and buy your products.
Overwhelming With Benefits5:20
Do you know the difference between features and benefits?
Learn what most advertisers are missing in this lesson.
Scarcity Rush4:08
Want to know what motivates buyers to buy the most?
It's scarcity, and it's the easiest persuasion secret to use!
Selling With Specificity4:53
Learn how to describe your product so well that it forces readers to buy it.
Selling Using Questions2:31
Can you use questions to keep potential buyers interested and reading?
Absolutely! Watch the video lesson to learn how.
Become A Mental Movie Director4:16
Stories have the power to transport us into another world and awaken our emotions.
Using them on your sales page can boost your sales dramatically.
The Secret Sales-Power Of Coupons3:37
Coupons have been using by advertisers for as long as there has been products to sell.
The reason? They work!

Introduction to Module 40:45
How To Cause People To BUY!4:41
You may have the best sales page in the world but if you can't get people to click that 'Buy Now' button and send you their money, then all your efforts are wasted.
How To Be Unique And Memorable4:13
Learn how to develop your Unique Selling People and make people prefer YOU over your competition.
Best Selling Colors4:06
Different colors mean different things. If you use the right color combination for YOUR product it can have a significant effect on how your customers will perceive it.
Using Pictures To Sell More3:18
A picture is worth 1 thousand words. In advertising, it's worth much more than that.
Learn what type of images perform better than others in this video lesson.
How To Price Your Product4:02
When it comes to product pricing even a single penny can make all the different for your product's success.
Learn how to price your product for maximum sales.

The Sales Page Formula - Steps 1 to 310:29
Welcome to the workshop! Here you will learn the 30-step formula to create your own sales page that outperforms most of what's on the market right now. The lecture of the first 10 steps is quite long so I divided it into 3 videos.
The Sales Page Formula - Steps 4 to 616:22
The Sales Page Formula - Steps 7 to 109:51
The Sales Page Formula - Steps 11 to 2017:44
The Sales Page Formula - Steps 21 to 3017:18
The 9 Pillars of your Sales Copy4:18
In this extra video learn the 9 most important elements that make a sales page successful.

The Attention-Grabbing Big Headline3:21
Learn how Apple has perfected money making headlines.
Short, Broken Sentences4:15
Forget what you learned in school and throw grammar out the window. These broken sentences work.
Impressing With Technical Details5:27
Even if you understand nothing, technical details can still be impressive, but why?
Using Stories To Help Visualise4:58
Great marketing is about painting the picture of your prospect already owning your product. Here's how Apple does it.
How Problems Introduce Features7:14
If you don't present a problem then your marketing really has a problem...
How Analogies Are Used To Amaze4:59
Learn how to use analogies to amaze your prospects.
Using Powerful Vivid Words8:52
Here's what makes a word jump out of the screen and create a picture in a person's mind.

Why Are Headlines So Valuable?4:25
We know headlines are important but what actually makes them so valuable?
The 4 Rules of A Successful Headline7:12
Learn the 4 rules that makes a headline successful.
How To Make Your Headline Unique7:28
If you don't want your headline to be just like everyone else's then pay close attention to this video.
How To Make Your Headline Ultra-Specific4:09
As mentioned in the previous videos, specificity is key in sales. Here's how to make your headline specific.
How To Make Your Headline Urgent3:57
Nothing sells more than plain old URGENCY. Here's how to get your headline to convey a sense of urgency.
How To Make Your Headline Useful8:18
If your headline is useful in some way it will grab 10 times more attention.

Why Are Stories So Valuable?7:50
We know that stories work but why exactly are they so valuable in advertising?
How To Increase Desire For Your Product6:11
Stories are an amazingly effective way to increase desire for your product. Here's how...
Persuade By Appealing To The Senses6:38
Did you know you can smell, hear and see a written story?
How To Make A Boring Product Fascinating7:12
Who said cleaning products are boring? Here's how to make your product win an Oscar.
The 3 Rules Of Seductive Copy12:45
Did you know the difference between boring and seductive copy? It's actually 3 little things.

Requirements

Everything is explained in the course as the lessons progress. No previous marketing experience is necessary

Description

**FULLY UPDATED FOR 2020 MARKETING LANDSCAPE**

Do you want to learn how to psychologically influence people to buy anything?

Professional marketers and big companies have been doing it for decades. How? By using proven methods and formulas to get people to DESIRE their products.

I've developed a course that will show you how to take any product and advertise it in such a way that leaves NO CHOICE to the reader but to buy it.

You will be taken through a step-by-step formula that will teach you everything you need to know to start selling anything to anyone within days.

INSIDE THE SALES COPY ACADEMY YOU WILL LEARN...

The 16 Human Needs
These are the 16 primary human needs that we’re all born with and are behind 99% of our buying decisions. You will not only learn what they are but also how to USE them to almost guarantee a sale.
The 3-Step Formula To Selling
Did you know that most sales follow a very specific formula with only 3 steps? Inside the Academy, you will learn how to apply it for any type of product.
Coca-Cola's Rapid Expansion Secret
In one of the training videos inside the Academy, you will learn the one incredibly simple trick the founder of Coca-Cola used to expand his small company into every part of the globe.
11 Secrets of Great Advertising
You will discover 11 of the most effective methods of selling that the top advertisers use over and over again to sell billions of products every year.
Apple's Techniques for Sensational Sales Pages
Learn how to create sales pages that people will drool over by one of the best companies in the world. In this series of 6 videos, you will learn what makes Apple’s sales pages and ads so attractive and how to use their techniques for your products.
The 30-Step Formula To A Great Sales Page
If you’re going to sell something online you NEED to create a sales page. This 3-part video series will teach you everything you want to know how to do this easily and correctly. I can guarantee you that if you follow these 30 steps you will have a sales page that sells more copies of your copies than most sales pages out there today.
Which Colors Sell The Most
When it comes to selling, no color is created equal. In our ‘Best Selling Colors‘ video, you will discover precisely which colors to use to sell the most products possible.
Much much more...

THE SALES COPY ACADEMY GIVES YOU ACCESS TO...

Complete Sales Persuasion Training in 8 Modules & 40 Videos
Discover the secrets of the world’s top marketers and become able to sell anything to anyone.
The FULL 30-Step Formula To A Killer Sales Page
Follow me as I go through the step-by-step process of putting together a sales page that outperforms all others by 95%
The 5, Never Before Available Exclusive Bonuses
Receive the 5 sales and marketing ebooks mentioned below that are exclusive to members of the Sales Copy Academy. These alone worth $385. Get them now for FREE.

By becoming a student of the Academy you will get access to these amazing bonuses...

35 Split Test Conversions Winners
Killer Sales Page and Ads Checklist
43 Fill-The-Gap Headline Templates That Make You Money
100 Best-Selling Power Words
How To Create A Digital Product
-----

I created the Sales Copy Academy to help you make money and succeed. And I know that sometimes, a little help is needed.

So if you decide to join the Academy you will also get 24/7 direct access to me via the course discussion board.

As great as all the content in the Academy is, there's nothing like real human interaction. Someone to ask questions and get advice.

Once you join I will give you my personal email address that you can contact anytime you need help with something. I'll even review your sales pages and ads and tell you how to improve them.

The point I'm trying to make is this: You don't have to go at it alone. I am here to help you :)

Who this course is for:

Anyone who wants to increase their income by applying marketing techniques that get people to buy
Business owners who want to increase their earnings using specific advertising formulas that get results
Marketers who want to improve their performance by selling more
Affiliate marketers who want to sell more products by using psychological triggers and techniques

The Ultimate Marketing Training 2020 - Sales Copy Academy

What you'll learn

Explore related topics

Course content

The Pillars of Selling5 lectures • 29min

Using Consumer Psychology To Sell5 lectures • 21min

Secret Techniques of Selling Anything To Anyone (Part 1)8 lectures • 33min

Secret Techniques of Selling Anything To Anyone (Part 2)6 lectures • 21min

BONUS MATERIALS: The 5 Ebooks and Cheatsheets to Bootstrap Your marketing1 lecture • 2min

How To Create A High-Converting Sales Page in 30 Steps6 lectures • 1hr 16min

EXTRA: Apple's Formula To Sales Domination7 lectures • 39min

EXTRA: Crafting Winning Headlines 1016 lectures • 35min

How To Write Stories That Persuade5 lectures • 41min

Requirements

Description

Who this course is for: