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The Ultimate Marketing Training 2020 - Sales Copy Academy

10X Your Sales Using The Secrets of the Most Successful Companies in History
Rating: 4.3 out of 54.3 (450 ratings)
3,313 students
Created by James Ryan
Last updated 10/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Sell anything to anyone using specific selling techniques
  • Discover the 16 basic human needs and how to use them in your marketing to make your offer irresistible
  • Master the 3-step formula to selling that big corporations are using to make billions
  • Learn what the 16 sale triggers are and how to use them to trigger specific reactions to your customers
  • Create a sales page from start to finish using a 30-step formula that works
  • Have a greater understanding of what makes people buy and how to trigger a purchase decision
  • Use Coca-Cola's rapid expansion secret (very few people know this one)
  • Get any product and present it in such a way that makes it irresistible
  • Choose the right colors in your marketing in order to trigger different emotions in your prospects' minds
Curated for the Udemy for Business collection

Requirements

  • Everything is explained in the course as the lessons progress. No previous marketing experience is necessary

Description

**FULLY UPDATED FOR 2020 MARKETING LANDSCAPE**

Do you want to learn how to psychologically influence people to buy anything?

Professional marketers and big companies have been doing it for decades. How? By using proven methods and formulas to get people to DESIRE their products.

I've developed a course that will show you how to take any product and advertise it in such a way that leaves NO CHOICE to the reader but to buy it. 

You will be taken through a step-by-step formula that will teach you everything you need to know to start selling anything to anyone within days.


INSIDE THE SALES COPY ACADEMY YOU WILL LEARN...

  • The 16 Human Needs
    These are the 16 primary human needs that we’re all born with and are behind 99% of our buying decisions. You will not only learn what they are but also how to USE them to almost guarantee a sale.

  • The 3-Step Formula To Selling
    Did you know that most sales follow a very specific formula with only 3 steps? Inside the Academy, you will learn how to apply it for any type of product.

  • Coca-Cola's Rapid Expansion Secret
    In one of the training videos inside the Academy, you will learn the one incredibly simple trick the founder of Coca-Cola used to expand his small company into every part of the globe.

  • 11 Secrets of Great Advertising
    You will discover 11 of the most effective methods of selling that the top advertisers use over and over again to sell billions of products every year.

  • Apple's Techniques for Sensational Sales Pages
    Learn how to create sales pages that people will drool over by one of the best companies in the world. In this series of 6 videos, you will learn what makes Apple’s sales pages and ads so attractive and how to use their techniques for your products.

  • The 30-Step Formula To A Great Sales Page
    If you’re going to sell something online you NEED to create a sales page. This 3-part video series will teach you everything you want to know how to do this easily and correctly. I can guarantee you that if you follow these 30 steps you will have a sales page that sells more copies of your copies than most sales pages out there today.

  • Which Colors Sell The Most
    When it comes to selling, no color is created equal. In our ‘Best Selling Colors‘ video, you will discover precisely which colors to use to sell the most products possible.

  • Much much more...

THE SALES COPY ACADEMY GIVES YOU ACCESS TO...

  • Complete Sales Persuasion Training in 8 Modules & 40 Videos
    Discover the secrets of the world’s top marketers and become able to sell anything to anyone.

  • The FULL 30-Step Formula To A Killer Sales Page
    Follow me as I go through the step-by-step process of putting together a sales page that outperforms all others by 95%

  • The 5, Never Before Available Exclusive Bonuses
    Receive the 5 sales and marketing ebooks mentioned below that are exclusive to members of the Sales Copy Academy. These alone worth $385. Get them now for FREE.

By becoming a student of the Academy you will get access to these amazing bonuses...

  1. 35 Split Test Conversions Winners

  2. Killer Sales Page and Ads Checklist

  3. 43 Fill-The-Gap Headline Templates That Make You Money

  4. 100 Best-Selling Power Words

  5. How To Create A Digital Product
    -----

I created the Sales Copy Academy to help you make money and succeed. And I know that sometimes, a little help is needed.

So if you decide to join the Academy you will also get 24/7 direct access to me via the course discussion board.

As great as all the content in the Academy is, there's nothing like real human interaction. Someone to ask questions and get advice.

Once you join I will give you my personal email address that you can contact anytime you need help with something. I'll even review your sales pages and ads and tell you how to improve them.

The point I'm trying to make is this: You don't have to go at it alone.  I am here to help you :)

Who this course is for:

  • Anyone who wants to increase their income by applying marketing techniques that get people to buy
  • Business owners who want to increase their earnings using specific advertising formulas that get results
  • Marketers who want to improve their performance by selling more
  • Affiliate marketers who want to sell more products by using psychological triggers and techniques

Featured review

Jeff Gomez
Jeff Gomez
299 courses
19 reviews
Rating: 5.0 out of 5a year ago
Understanding what makes people buy is critical to business. This is an excellent course on the psychology of selling & marketing. The instructor presents the information in an easy-to-understand method.

Course content

9 sections • 49 lectures • 4h 56m total length

  • Preview01:02
  • The 8 Fundamental Human Needs
    05:59
  • The 8 Secondary Desires
    04:45
  • Preview06:11
  • The 6 Primary Sale Triggers
    11:31

  • Preview00:48
  • Selling Using Fear
    05:24
  • Examples VS Statistics
    04:37
  • Selling With Rhetorical Questions
    03:00
  • Selling Using Evidence
    06:48

  • Preview00:50
  • Selling Simplicity
    06:55
  • Overwhelming With Benefits
    05:20
  • Preview04:08
  • Selling With Specificity
    04:53
  • Selling Using Questions
    02:31
  • Become A Mental Movie Director
    04:16
  • The Secret Sales-Power Of Coupons
    03:37

  • Preview00:45
  • How To Cause People To BUY!
    04:41
  • How To Be Unique And Memorable
    04:13
  • Best Selling Colors
    04:06
  • Using Pictures To Sell More
    03:18
  • How To Price Your Product
    04:02

  • Download The 5 Bonuses
    01:59

  • The Sales Page Formula - Steps 1 to 3
    10:29
  • The Sales Page Formula - Steps 4 to 6
    16:22
  • The Sales Page Formula - Steps 7 to 10
    09:51
  • The Sales Page Formula - Steps 11 to 20
    17:44
  • The Sales Page Formula - Steps 21 to 30
    17:18
  • The 9 Pillars of your Sales Copy
    04:18

  • The Attention-Grabbing Big Headline
    03:21
  • Short, Broken Sentences
    04:15
  • Impressing With Technical Details
    05:27
  • Using Stories To Help Visualise
    04:58
  • How Problems Introduce Features
    07:14
  • How Analogies Are Used To Amaze
    04:59
  • Using Powerful Vivid Words
    08:52

  • Why Are Headlines So Valuable?
    04:25
  • The 4 Rules of A Successful Headline
    07:12
  • How To Make Your Headline Unique
    07:28
  • How To Make Your Headline Ultra-Specific
    04:09
  • How To Make Your Headline Urgent
    03:57
  • How To Make Your Headline Useful
    08:18

  • Why Are Stories So Valuable?
    07:50
  • How To Increase Desire For Your Product
    06:11
  • Persuade By Appealing To The Senses
    06:38
  • How To Make A Boring Product Fascinating
    07:12
  • The 3 Rules Of Seductive Copy
    12:45

Instructor

James Ryan
Entrepreuner, Marketer
James Ryan
  • 4.1 Instructor Rating
  • 511 Reviews
  • 6,140 Students
  • 2 Courses

Hi! My name is James Ryan and I've been an entrepreneur and marketer for over 7 years. I've helped small & Fortune 500 companies promote their products and grow their business.

Through my website, podcast, books, videos and courses I've helped thousands of people get their online (and offline) businesses off the ground and into skyrocketing success.

Here on Udemy, I'm teaching courses related to online marketing, personal growth and business development.

I'm looking forward to teaching you everything I know!

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