Sales and Marketing For Online Businesses

A comprehensive guide to building an online business and marketing it in order to gain traffic and ultimately sales.
Rating: 4.4 out of 5 (1,452 ratings)
47,052 students
English [Auto]
Know how to effectivly market and advertise your online business
Create great videos that generates traffic and exposure
Boost sales of your products by applying some techniques that are effective.
Conduct keyword research for the best traffic results
Develope excellent customer service skills


  • Be sure to have a notebook and pen for all lectures. The act of writing down importan tips helps you retain it.
  • Have at least an entry level knowledge of working in an online business.


Creating an online business of any type can be a daunting task but one that is very possible but without sales and marketing skills you won't get far. Most likely you have your product or service, perhaps a website, and now you wait for that money to pour in. The problem? It never does. There is much more to an online business than selling a product or service and then collecting money. One of the most important things you need is marketing. If you are not in a position to hire a marketing expert than doing it yourself is the next best way. It is needed no matter what type of business you do.

This sales and marketing course is designed to get you started in the right direction by making it super simple. This course will cover tips for making sales and various marketing techniques. For example did you know that a product with a personal story behind it outsells those that don't? I'll explain in the course. Did you know that video is a fantastic way to build your brand and bring in sales? I cover that as well. Other things we will discuss are tips for optimizing your website, blogging, traffic, video, paid advertising methods, email, offline marketing, customer service, branding, creating a call to action, social media, and so much more! By the time this course ends you will have everything you need to take your online business to the next level by utilizing marketing.

While you take this course you can feel confident that you are learning from someone who has been where you are now. I have been running multiple online businesses for awhile now. I've had my failures and I've had my success. I learned what it takes to grow a successful business and now I am going to teach you using 100% video lectures and video tutorials. It will take a few weeks to complete this sales and marketing course as we will cover a lot but it will be well worth it.

Who this course is for:

  • This course is for anyone who either has an online business or is starting one.
  • This is not for anyone who is not willing to do the extra work in order to grow a home based business.

Course content

6 sections23 lectures2h 53m total length
  • Introduction
  • All About You
  • Section 1 Completion Quiz
    2 questions


Entrepreneur, Small Business Owner, Actor, Writer, Filmmaker
Mike M. Burke
  • 4.4 Instructor Rating
  • 1,638 Reviews
  • 49,425 Students
  • 3 Courses

I was born with the entrepreneurs’s blood in my veins! What started out as mowing one neighbor’s yard for ten dollars at the age of 11 grew into multiple lawns and my fist business. Unlike many kids I knew I was earning decent income each week. At just 14 years old I was hired to work as a busboy in an Italian Restaurant. Little did I know that small job would lead to something life changing and put me on the journey I am now on.

I discovered I had a talent for comedy and celebrity voice impersonations when I was 12 years old. Within the year I was performing as a stand up comic at parties, school events, and family functions. It had become my passion and my dream. I knew then what I wanted to do with the rest of my life. While working as a busboy my boss had become a huge fan of my comedy. Each night he would call me out to the dining room and have me perform mini comedy acts for the patrons. This lead me to doing a special hour and half comedy night in the restaurant that was filmed and aired on local TV. To my surprise the TV special was a hit! One particular fan of the special, who was a grade above me in the same High School, introduced himself to me and we became instant friends.

One day in study hall we were talking and out of the blue we came up with the concept for a comedy talk/variety show that we would air on local TV. Although he didn’t think it was possible I set out to prove it was. After all this was a big part of my dream. A few months later “Comedy After Dark starring Mike Burke” was born! I was 16 years old by this point. Our broadcast appeared weekly on local television and became wildly popular in our community and the surrounding communities. I had many roles on the show. I served as Executive Producer, Head Writer, Director, Host, and video editor. The show ran successfully for 100 episodes in a two year span of time. We chose to end it on top at 100!

Since then I have become a filmmaker producing independent films with my production company Mystic Night Pictures. My duties include screen writer, producer, director, lead actor, and film editor. To date I have made over 15 films and numerous film shorts. I have decades of experience in front of the camera and I’m very comfortable with it.

In more recent years I have created a number of home based businesses. I run a very successful Etsy shop building and selling Electric Hurricane Lanterns, a Fiverr business featuring my very successful Santa Claus gig, and I’m involved in art and photography work as well. I have learned much about working for myself and controlling my own destiny since I made my first ten dollars mowing my neighbor’s lawn. I feel that the loads of knowledge I have received should be shared with others. Many throughout my life have come to me for answers about many things. I always found it funny when people over the age of 60 would come to me for advice or to learn something but at the same time it felt great teaching someone something new.

We never know where our journey will take us. If I had not worked as a busboy in the restaurant, I would have never done the comedy special that aired on television, which was viewed by a fan who would become a friend that lead us to creating a TV show that has brought me to where I am today. I believe in dreaming big and then making it a reality. A dream is only a dream if you do nothing about it. Everyone has a chance at success if they truly believe in themselves and what they are doing. Understanding that failure leads to success is key. We all fail at some point, some more than others, but failure is not a bad thing. It is a life lesson. We learn what we did wrong and we try a different solution. It may take awhile but we will get there. The only real failure is giving up.