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Sales & Marketing Collaboration Masterclass
Rating: 4.1 out of 5(137 ratings)
517 students

Sales & Marketing Collaboration Masterclass

Learn Techniques, Tips, Tricks, Processes, & Structure To Boost Collaboration Between Sales & Marketing Department
Created bySalil Dhawan
Last updated 11/2025
English
English [Auto],Korean [Auto],

What you'll learn

  • Explore The Benefit Of Collaboration Between Sales & Marketing
  • Discover Your Current Level Of Collaboration Through Tests And Checklists
  • Quick Tips, Tricks, And Techniques To Implement Today And Boost Collaboration
  • Principles, Systems, And Structures To Create A Long Lasting Culture Of Collaboration
  • Achieve Growth Through Increased Coordination Between Sales & Marketing

Course content

6 sections • 26 lectures • 2h 20m total length

  • Welcome To Your Sales & Marketing Collaboration Masterclass4:10
  • Sales & Marketing Collaboration Test 14:29

    Evaluate sales and marketing collaboration with a six-question assessment: shared goals and strategy, input from sales, aligned customer personas, integrated funnel and handoffs, and informal relationships.

  • Sales & Marketing Collaboration Test 23:45

    Assess sales and marketing collaboration with a Harvard Business Review instrument using a 1–5 scale and a 0–100 score, covering blame, customer involvement, and marketing plans, undefined to fully integrated.

  • Why Should Sales & Marketing Collaborate?7:09
  • Introduction and Housekeeping3:12
  • Introduce Yourself to the Community0:59

    This is your opportunity to introduce yourself to me and the rest of the student community. Tell me where you are from? what do you do? what goals do you want to achieve though this course?

    You can come back to this board and add more thoughts as you go through the course and achieve your goals. Seeing all the other students in the course will also motivate you and keep you going as you participate in this community of learning.

Requirements

  • You must be either a member or manager of a Sales or Marketing team

Description

If you are a Sales or Marketing executive, and are tired of lack of coordination and constant finger pointing between Sales & Marketing, then this course is for you.

Sales & Marketing are the two horses pulling the cart, they have to be pulling at the same speed, in same direction, otherwise the cart will topple over, or worse break apart.  You have to align Sales & Marketing, and to do that you have to work on Sales & Marketing Collaboration.

In this course you will learn tips, tricks, techniques, principles and practices, on how to boost coordination. The course will cover important Sales & Marketing topics such as Sales Funnel, Customer Touch-points, Lead Management, Customer Persona, Rewards Alignment, Technology Solutions, Collaboration Tools, Meetings, and a lot more.

You will have the opportunity come long on a journey, where we first understand the meaning of and the benefits of collaboration. We will then take 2 quick tests to understand our current level of collaboration. We will go through all techniques of collaboration, along with activities to start practicing these techniques. We will continue to deep dive into few important concepts to improve collaboration, and finally we will go through a checklist to see how far we have come.

In this course you will have the opportunity to -

  • Access a PDF to follow along with the course

  • Activities to undertake with your team

  • Assignments to reinforce your learning

You also get -

  • Access to a Q&A Section

  • Certification on completion

  • Feedback on Assignment

This course will help you with a problem, that may be going unnoticed but is very harmful for the company.

You need to align the two teams working in silos, as they have the common goal, to grow the business.

Take the test in the first few lessons, and see for yourself if you need to improve collaboration between Sales & Marketing.

Thank You

Salil Dhawan

Who this course is for:

  • Marketing or Sales Executive who wants to improve Collaboration between Sales & Marketing team
  • Marketing or Sales Manager who wants to improve Collaboration between Sales & Marketing team

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