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SaaS Marketing with Dekker: SaaS Startup Lead Generation

Name: SaaS Marketing with Dekker: SaaS Startup Lead Generation
Rating: 4.2 (1012 reviews)

SaaS Customers! SaaS Business | SaaS Sales | Startup App Marketing, SaaS App Growth Marketing IT Startup SaaS Startup

Role Play

Created byDekker the Marketer, Jyra Galosmo, Neelisha Singhal

Last updated 6/2026

English

English [Auto],Korean [Auto],

What you'll learn

SaaS marketing
How to generate demo requests, free trial sign-ups, and paying customers
SaaS lead nurturing
SaaS demand generation
Software marketing
Startup
SaaS sales
SaaS startup
SaaS app

Course content

18 sections • 200 lectures • 22h 44m total length

Top 7 SaaS Marketing Strategies10:35
Explore seven high-impact SaaS marketing strategies that defy outdated tactics, including app marketplaces, YouTube-driven Google ranking, multi-channel sequences, bold direct mail, and strategic partnerships.
Role Play for 7 SaaS Marketing Strategies
9 Biggest SaaS Marketing Mistakes12:24
9 Biggest SaaS Marketing Mistakes
Building a Story Brand15:18
SaaS Branding18:25
Differentiate brand from product and invest in brand marketing to build long-term equity, memorability, and the default, famous choice for SaaS buyers.
SaaS Branding
Buy Back Your Time Notes5:25
buy back your time by offloading admin, delivery, marketing, and sales tasks to focus on high-value revenue drivers, using the replacement ladder and SOPs.
Reddit Marketing + SEO13:13
Usage-based trials4:45
AI for Buyer Personas15:43
Learn to build strong buyer personas and ideal customer profiles with AI using ELSA, identifying segments, personas, triggers, and channels to win new customers in B2B and consumer markets.
Don't Gate Your Content6:59
Avoid gating content; use retargeting and accessible case studies to fuel content consumption, nurture leads, and drive demos, free trials, and price quotes for product-led growth.
SaaS Positioning Worksheet - Part A16:36
Fill a SaaS positioning worksheet to map product attributes, use cases, and outcomes to customer pain points. Analyze demand and competition with qualitative and quantitative research for agile positioning.
SaaS Positioning A
SaaS Positioning Worksheet - Part B12:04
Learn to distinguish strategic versus non strategic SaaS purchases and craft positioning around operational differentiators. Use quantitative and qualitative methods, surveys, focus groups, A/B tests, to prioritize the positioning.
SaaS Positioning Worksheet B
AI Product Demos8:56
Outbound SaaS Marketing Absolutely Crushes Inbound Marketing9:35
Outbound marketing delivers fast, cost-effective reach to the entire TAM through email and advertising, outperforming inbound with scalable funnels and measurable pipeline metrics.
Secret Social Media Marketing Tools8:48
Social Media Automation23:50
Secret Reddit Marketing Hack5:42
Learn to generate highly targeted Reddit leads by using real mobile devices and an anti-detect browser to manage thousands of accounts, engage authentically, and build mind share without spamming.
Twitter Marketing Hack8:10
SaaS Marketing Playbook PDF - Part A0:03
SaaS Marketing Playbook - Part A
Vanta Branding Case Study (SaaS)3:11
15 Ways to Get Demo Requests SaaS Demo Requests & Customers3:27
Generate SaaS demo requests and customers using LinkedIn lead gen forms, direct mail gifts, and message ads. Educate, retarget, nurture, and address objections across awareness levels to boost demo conversions.
Multilogin10:07
Expand to multiple accounts and regions with multi login, an antidetect browser that hides identity for ecommerce and social media, while managing teams, proxies, and AI automations to grow securely.
Email Marketing Overview6:50
Email nurturing after signing up for a free account - part 114:38
Learn to nurture new sign-ups with post sign-up emails, emphasizing a strong welcome, brand visibility, and multiple actions like invoices and quotes to drive early value and onboarding.
Email nurturing after signing up for a free account - part 211:18
SaaS Product Marketing Case Study (Screenpal)13:37
Explore how Screen Pal, a practical screen recording software, wins as the default choice through broad awareness, seamless integrations, and reliable performance, focusing on retention and accessible use cases.
Million Dollar Weekend23:38
Explore Noah Kagan's agile, experiment-driven approach to million dollar saas results: validate ideas with market research, pre-sell before building, and relentlessly test channels while growing your email list.
SaaS Sales Demos that Sell!5:15
Map the demo to discovery findings, prioritize the most important features, and structure with a clear agenda, ending with pricing and next steps to close faster.
Lead Generation Is Incredibly Easy4:41
Lead Generation Is Incredibly Easy
$1M in SaaS Sales Pipeline5:47
LinkedIn Lead Generation with Mailchimp Nurturing5:41
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!0:05
SaaS Startups Are Not Greedy Enough!2:26
Buyers
SaaS Marketing Time Horizons12:24
AI Influencers28:08
Growing your B2B SaaS Quickly by Following Lacoste4:40
SaaS Marketing Playbook PDF - Part B0:03
Quiz: SaaS Marketing Playbook - Part B
Boston Consulting Group Article - The One Ratio Every Subscription Business...
https://www.bcg.com/publications/2017/corporate-development-one-ratio-subscription-business-needs-to-know
Big SaaS Demand Generation Mistake4:24
What is the big optimization mistake most SaaS companies make?
SaaS Funnel Conversion Issues + Funnel Excel Template14:53
Influencer Marketing & PR Research11:23
The Future of SaaS Marketing3:45
Shift toward brand marketing as the core driver for SaaS growth. Leverage economies of scale to build a durable moat and dominate markets in a crowded, competitive landscape.
Quiz

SaaS Positioning 15:26
Positioning Quiz
Example - Bolt0:54
Quiz
SaaS Positioning 29:53
Walks through a Sendo positioning example to show how emphasizing emotions can hurt marketing performance, and stresses that business buyers value tangible return on investment and direct mail automation.
SaaS Positioning 35:29
Wistia Wizard3:28
Automation vs Analytics2:24
Positioning - Successful Companies7:40
Meet Customers Where They're At5:54
Homepage Messaging3:37
Explore how homepage positioning communicates what your SaaS does by pairing concrete execution details with benefits, using Henry who automatically pays and files taxes for self-employed Kiwis as an example.
LinkedIn Ad Example1:41
Vertical SaaS Positioning3:35
Tailor vertical SaaS positioning to a specific target market and customer, highlighting industry specialization. Emphasize the target customer identity in mature markets to differentiate offerings.

AI Powered Social Media7:56
Discover how AI-powered social media rapidly attracts customers by generating targeted ads and posts with the Elsa AI tool on the M1 Project, from ICP onboarding to 20 free ads.
Outbounding29:44
Anti Detect Browsers12:34
Learn how antidetect browsers like Go login protect your digital fingerprint, hide your IP address, and safely scale multiple accounts across Facebook, YouTube, LinkedIn, and ads.
Why Startups Fail38:14
Startup Tactics24:45

PLG0:03
Product Led Growth (Wider Top of Funnel & F2P Games)8:35
Gamification: the Frontier of Product-Led Growth11:59
Jason Lemkin on Freemium
Quiz 1 - Product Led Growth
Habit-forming products15:19
Habit-forming products drive product-led growth and customer captivity by triggering actions, rewarding users, and prompting investments, as shown by Grammarly’s integrations and social proof.
Habit Formation
Habit-forming products 2 (optional)0:01
Product Led Habit Formation0:49
A simple trick to get the behavior you want4:45
Provide a reason when you ask for something, because doing so increases compliance—a finding supported by Dr. Robert Cialdini—and improves email capture, demos, or webinar invitations.
Do not require a work email!9:23
Avoid requiring a work email to sign up, expanding the top of funnel in SaaS marketing and engaging consultants, researchers, board directors, and job changers with personal emails.
Do not require a work email
What does product-led really mean?2:51
The end user is king3:35
Usage-based trials, habit formation, and end users
Changing people's minds with PLG0:03
Product Led Growth with RocketReach: The Usage Experience6:46
Learn how product led growth uses a usage-based trial with rocket reach, emphasizing value, active usage, and word-of-mouth as a core acquisition channel.
Product Led Growth Welcome Email
Sample nurture emails and tips0:31
SaaS case studies0:02
Initial sign-up process7:33
Examine signup tactics from Calendly, Canva, and Kickstarter: minimal friction with social and email signups, upfront objection handling, freemium offers, and progressive, later verification to boost conversion.
Closure3:53
Don't ask for annoying information upfront5:45
Avoid upfront demographic questions by front-loading value and engaging users with interesting prompts; leverage loss aversion, incremental commitment, and habit formation to shorten the path to reward.
Visibility2:41
Make your product highly visible to boost social proof and virality, using logos, signals, and public usage to encourage others to adopt your brand.
How to change people's minds9:09
Addressing objections6:52
Address objections in marketing by researching funnel barriers and addressing them in communications. Surface objections via crm, sales, and success feedback, plus roi case studies and quick demos.
Addressing objections 27:49
Word of mouth1:39
Freemium vs. Free Trial
Familiarity3:30
Product Led Growth Conversion Benchmarks3:35

Introduction16:52
PR Introduction
Exposure-Insider secrets to make your business a go-to authority for journalists16:17
Easy Public Relations Pitch - HARO1:11
Pay Journalists Directly1:41
Discover a direct pay approach to place articles in top publications via Haro, with direct outreach to journalists, a vetting process, and a cheaper alternative to sponsored posts.
$1M in 12 Days: Case Study0:27
$1M in 12 Days
Concept Cars0:27
Soliciting for Public Relations 14:50
TEMPLATE to pitch bloggers/journalists.0:32
Perfect Pitch (Based on Science)6:03
Getting Published in Major Publications1:22
Soliciting for PR 1
Startup PR Case Study: Luggage0:38
Easiest Way to Get Published - HARO (Help A Reporter Out)1:43
15 HARO Rules3:42
Sample HARO Pitch2:12
HARO PR Pitch Templates from DigiGrow2:05
Soliciting for Public Relations 216:15
Soliciting for PR 2
SparkToro9:38
PR Storytelling 19:29
Explore how storytelling drives startup pr, with four content categories: announcements, evergreen stories, seasonal pieces, and stunts; and five narrative angles, emphasizing newness and concrete visuals to attract media attention.
PR Storytelling 29:25
Master dramatization and anecdotes to drive pr storytelling and media attention highlighted by luxury products and charity campaigns. Leverage trends and supply-demand dynamics to craft narratives that perform.
PR Storytelling 38:32
Master interview preparation by outlining topics, rehearsing answers, and avoiding awkward silences to control the conversation, while leveraging simple language and repeated messages for strong PR.
PR Storytelling 47:52
Public Relations Storytelling Examples5:58
Public Relations Examples (Storytelling)0:27
PR Storytelling
Dramatization Examples0:55
Dramatization Examples
PR Crisis Management2:44
Advice from the YouTube Formula1:46
Gong Example0:35
My #1 Piece of Advice for PR & Event Content4:59
Personal Branding Public Relations0:43
Scaling Public Relations 11:09
Scaling Public Relations 210:45
Unconventional PR 16:26
Unconventional PR 24:00
Explore unconventional public relations for SaaS startups by using mascot giveaways and bold stunts, and apply a portfolio approach with multiple bets, gifts, and strong customer support.
Unconventional PR
Udemy's PR0:05
PR Stunt Case Study: Ikea0:03
How to Become Famous in 2 Months4:20
Traffic Secrets28:04

Most common mistakes I see in LinkedIn advertising5:55
LinkedIn Mistakes
Fixing problem 1 with lead gen forms8:03
set up a LinkedIn lead generation campaign, configure targeting and bidding, and build a lead gen form to capture qualified leads with a tailored call to action.
Fixing problem 2 with negative targeting3:02
Master negative targeting on LinkedIn by using the exclude option to narrow audiences, focusing on job function and examples like physician assistant, and review demographics to optimize ad performance.
Fixing problem 3 with bidding2:06
Fixing problems 4 & 5 with nurturing2:51
Creating a simple LinkedIn video ad in Canva6:52
Simple & successful LinkedIn video ad example5:03
Storytelling LinkedIn video ad example6:30
Explore a storytelling LinkedIn video ad example with a problem-solution narrative, addressing objections with a 30 day money back guarantee and leveraging social proof to drive a free trial.
Video Example1:23
Video Views vs. Awareness Reach1:14
Message Ad (Inbox Ad) Example5:33
Message Ad (Inbox Ad) Example 27:14
SPECIAL INCENTIVES!5:24
Discover how to use special incentives to boost bottom-of-funnel conversations, with tailored offers—gift cards, devices, or experiences—and apply the 321 strategy for faster conversions.
Conversation Ads9:26
LinkedIn Text Ad Examples5:33
LinkedIn Text Ads - UTM Tracking and Insights Tag4:36
Track LinkedIn text ad performance with UTMs to analyze traffic, conversions, and lifetime value in hubspot, or install LinkedIn's insight tag for faster in-platform conversion data.
LinkedIn image ads 18:29
LinkedIn image ads 26:20
LinkedIn image ad campaign example (SaaS consulting)9:24
Carousel ads2:35
Choosing the right LinkedIn campaign objective14:46
LinkedIn targeting12:27
Refine LinkedIn targeting by location, groups, and job functions for a lead-generation campaign, using positive and negative targeting to reach marketing professionals and exclude undesired roles.
Warning about the default campaign group1:04
Pre-filled forms!3:42
LinkedIn Audience Network4:12
LinkedIn email scraping3:32
Use scrape io to extract emails from LinkedIn Sales Navigator leads, enabling precise targeting by categorized lists and deploying cold emails or ads across multiple channels.
LinkedIn matched audiences3:49
LinkedIn account assets - led gen forms2:28
LinkedIn website demographics3:32
LinkedIn campaign demographics1:46
Utilize LinkedIn campaign demographics to optimize SaaS ads by analyzing job function, job title, company size, and location, while distinguishing them from website demographics for precise targeting.
LinkedIn campaign performance3:19
Refine LinkedIn targeting with demographics and monitor performance over time using leading indicators and metrics like cost per lead, customer acquisition cost, customer lifetime value, and pipeline revenue in Tableau.
Funnel Template12:48
3 Big Things to Test16:08
What if pushing people to consultations and demos doesn't work?9:47
What if lead generation still isn't working?6:56
Retool your LinkedIn campaigns by applying the Breakthrough Advertising funnel, identifying audience awareness levels, and shifting from demos to problem education and social proof.
Awareness & Education Campaigns3:53
Educate target customers about their problem and solution through engagement-focused campaigns and video views, broaden awareness, and lay the groundwork for future lead generation.
LinkedIn Retargeting4:23

Requirements

Experience in SaaS

Description

Learn SaaS marketing from an expert with 14 years experience marketing for Sony, two Google-backed SaaS startups, bootstrapped startups, and SaaS companies at various stages of venture funding from Series A to D.

I will teach you...

The single most cost-effective way to acquire new SaaS customers
New! How to generate $1M in sales pipeline in 6 months
New! 1-Sheet Million Dollar Blueprint PDF
Dekker's SaaS Positioning Worksheet
Step-by-step instructions for advertising profitably through platforms such as LinkedIn (with examples of successful SaaS ads)
How to grow your SaaS business profitably
How I acquired users for less than 10 cents each
Specific examples of SaaS marketing that have worked for me and others
SaaS lead generation strategies & tactics
Step-by-step instructions on how to reach out to key influencers to generate cost-effective word-of-mouth marketing
How to build your SaaS marketing funnel and overall marketing plan (in 1 page)
Detailed SaaS lead nurturing strategies and tactics (lead nurturing mastery!)
Detailed step-by-step marketing instructions
How to fix problem like poor MQL-to-SQL conversion rates
How my product got 15 million views from a single video with no ads
Specific tactics that worked for me in generating cost-effective sales meetings
Real-world SaaS marketing examples & cases
Startup marketing
How to approach lead generation and demand generation in 2021

This course includes:

Videos (tutorials, walk-throughs, go-to-market interview)
Templates (Word, Excel)
PDFs
Articles
Quizzes

I’m a Silicon Valley marketing veteran with 13 years’ experience in software marketing for companies including Sony, a Google-backed SaaS, SaaS firms at various stages of venture funding, and numerous bootstrapped SaaS startups. I have an MBA from the #1 marketing school in the US, Northwestern University’s Kellogg School of Management. I also wrote numerous marketing books and taught college-level marketing. This is my SaaS marketing playbook!

This is the perfect course for SaaS founders and their marketers and consultants. Amplify the effectiveness of your marketing team immediately without paying the hefty fees of a Silicon Valley CMO or senior consultant. Empower your team with this bundle which is guaranteed to DOUBLE your qualified SaaS leads! This is the easiest, fastest, cheapest way to get senior-level marketing advice for your SaaS product.

Don't learn from trial and error. Don't waste your cash on marketing experiments that don't pay off. This bundle will save you countless wasted dollars and produce qualified lead IMMEDIATELY.

SaaS Marketing Playbook PDF contents

The fastest, easiest way to generate demo requests and free trial sign-ups
ALWAYS be selling your demo request or trial, even if you’re just nurturing leads
Nurturing people after they’ve signed up for a free trial
Consider paying people to sit through your demo
The cheapest way to generate demo requests and free trials
The most efficient way to generate demo requests and free trials
How to find influencers
How to reach out to influencers
How to build partnerships
Latch onto larger companies
Identify the trigger events where to interject your SaaS into the conversation
Identify and address objections
Facebook ads (yes, for B2B too)
Fix the bottlenecks in your funnel
The limitations of inbound content marketing and SEO
Consider a “medium offer” that falls between a free trial and a demo request
Direct mail
Twitter ads
Write an email explicitly designed to sell the demo or trial
Content marketing should start at the bottom of the funnel, not the top
One of the most practical frameworks for building demo/trial-generating content
Often the best approach to lead nurturing is to let prospects choose what they want to do next
Educational content is the easiest way to nurture leads
Use time as a forcing function
Your website is a nurturing tool
Stop marketing your product and start doing this one thing instead
Your list
The case study is one of the most important pieces of content that you need
Frameworks for lead nurturing
When to send leads to Sales
Demand generation content
Common funnel mistakes
Set a clear goal for the # of demos, trials, SQLs, SALs, opportunities, or pipeline revenue
The most important SaaS metric
Software marketing
Advanced SaaS lead nurturing summarized

Articles

One reason why you may be struggling to grow your SaaS demo requests and free trial signups - and what to do about it
The big mistakes in B2B SaaS marketing that startups keep making
The colossal SaaS marketing mistakes that most startups make
7 big product marketing mistakes
7 secrets to acquires tons of new software customers quickly

Buy Today!

Sincerely,

Dekker Fraser, MBA

Lead Nurturing
SaaS
SaaS Marketing
SaaS Product Management
Software Marketing
IT Startup
App Marketing
Lead Nurture
Lead Scoring
IT Startup
Startup Marketing
Nurturing Leads
Nurture Emails
Lead Generation
Marketing Strategy
SaaS Growth
Growth Hacking
Go to Market
Business Development for Startups and Tech Companies
Startups
Tech Startups
Startup Growth Strategies
Startup Marketing
Marketing for Startups and Small Businesses
Digital Marketing for Startups
Marketing for Tech Companies
Marketing for Entrepreneurs
Marketing for SaaS
Entrepreneurship
Tech Startups
Marketing Software
SaaS Sales
SaaS Marketing
SaaS Startup
SaaS Business
Lean Startup
How to Start a SaaS or Mobile App Business
Product Marketing
User Acquisition
B2B Lead Generation
Product Marketing Manager
Customer Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders

Product Management | Product Owner | Product Market Strategy | Product Marketing | Product Marketing Manager | Digital Product Marketing | Marketing Plan | Product Marketing Strategy | Go to Market | Go to Market Strategy | Go to Marketing | Go to Market Strategies | Going to Market | Product Launch | Product Launch Strategy | Product Launch Formula | Launching of New Products | Launch a Product | Product Launch Success | Business Development for Startups and Tech Companies | Startups | Tech Startups | How to Start a SaaS or Mobile App Business | Startup Growth Strategies | Startup Marketing | Marketing for Startups | Digital Marketing for Startups | Marketing for Startups and Small Businesses | Entrepreneurship | Tech Startups | Marketing Software | SaaS Sales | SaaS Marketing | SaaS Startup | SaaS Business | Digital Strategy | Marketing Plan | Business Plan

Who this course is for:

SaaS founders, SaaS marketers, SaaS CEOs, entrepreneurs, SaaS managers, startups

SaaS Marketing with Dekker: SaaS Startup Lead Generation

What you'll learn

Explore related topics

Course content

Introduction to SaaS Marketing & Demand Generation42 lectures • 6hr 27min

SaaS Positioning Deep Dive11 lectures • 50min

SaaS Funnel Campaigns3 lectures • 18min

Scaling Up5 lectures • 1hr 53min

Product Led Growth26 lectures • 1hr 57min

Growth Hacker Marketing1 lecture • 26min

Public Relations for Startups37 lectures • 3hr 14min

Marketing Low Ticket Offers1 lecture • 5min

Very Important Notes on sustainable Competitive Advantages1 lecture • 1min

LinkedIn Ads37 lectures • 3hr 36min

Requirements

Description

Who this course is for: