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MarketingProduct MarketingSaaS

SaaS Masterclass: Sales, Marketing and Growth Metrics

Comprehensive Course on Software as a Service(SaaS) Metrics: ARR, Churn, Retention, LTV, CAC, Unit Economics
Rating: 4.4 out of 54.4 (264 ratings)
48,987 students
Created by Navdeep Yadav
Last updated 6/2022
English
English [Auto]

What you'll learn

  • What is saas
  • Difference between IAAS PAAS SAAS
  • SAAS business model
  • SAAS Marketing Metrics
  • SAAS Metrics like CAC, CLV, LTV, NPS, ARPU, Unit economics, Retension
  • SAAS Pricing Models, Strategies, and Examples
  • Freemium SAAS Strategy and Companies
  • Pay as You go SAAS business Model - Amazon AWS and Microsoft Azure
  • SAAS Affiliate Business Model and Programs
  • SAAS Tiered pricing? | Benefits and Best Practices
  • Startup SAAS Lead Generation
  • Top SAAS Startups
  • how to build a Software as a Service app
  • SAAS in Cloud Computing with example
  • Benefits of Saas (Software as a Service)
  • Types of SAAS Product and Companies
  • Calculate Customer Lifetime Value in SaaS
  • SaaS project management software
  • Customer Acquisition Cost in Software as a Service
  • Gross Margin and Contribution Margin in Software as a Service
  • Monthly reoccurring revenue in Software as a Service

Requirements

  • Basic Understanding about Software as a Service
  • A hungry Mindset to learn new things

Description

Building a Software as a Service (SAAS) company is always hard.

So this course will make it easy for you.

This course is specially designed for SAAS Product Managers and Startup Founder. It will help you understand important SAAS Marketing and Growth Metrics like CAC, CLV, LTV, Churn, NPS, and KPI's Growth Retention, ARR that a founder and a product manager should track.

By the end of this course, you will have a good understanding of

Module 1 SAAS Basics

  1. What is SaaS (Software as a Service)?

  2. History of SaaS

  3. Why SaaS Future is exciting

  4. What are the Benefits of SaaS?

  5. Difference between IaaS PaaS SaaS

  6. SaaS Use Case for E-commerce

  7. Building Headless e-commerce with SaaS

  8. Various Categories of Startup

  9. Types of SaaS Products and Companies

  10. Why SaaS is so Exciting for Investors

Module 2 SAAS Business model Innovation

  1. SAAS Essentials

  2. Software as a Service Business Model Introduction

  3. SAAS Business model innovation

  4. Customer Segmentation in SAAS

  5. Targeting Enterprises as a SAAS Start-up

Module 3 SAAS Business model

  1. Types of SAAS business model

  2. SAAS Subscription Model Example

  3. SAAS Pricing Models, Strategies, and Examples

  4. Pay as You go business Model - Amazon AWS and Microsoft Azure

  5. What is Tiered Pricing? | Benefits and Best Practices

  6. Pay Per User Pricing - Click up and Jira

  7. Freemium SAAS Strategy and Companies

  8. SAAS Affiliate Business Model and Programs

Module 4 SAAS Marketing and Growth Metrics

  1. SaaS Growth Introduction

  2. Unique visitors and Signups for SaaS

  3. B2B SaaS Leads

  4. Types of bookings

  5. ACV TCV and Contract length

  6. Renewal bookings and churn example

  7. Customer Acquisition Cost (CAC)

  8. Monthly reoccurring revenue

  9. Retention Rate and Cohorts in SaaS

  10. SaaS Churn

  11. Customer Lifetime Value in SaaS

  12. Unit Economics in SaaS

  13. Net dollar Retention in SaaS

  14. Rule of 40 in SaaS

  15. SAAS Magic number

  16. Calculation SAAS valuation

  17. Gross Margin and Contribution Margin

  18. Market Size TAM, SAM, and SOM


Who this course is for:

  • Product Managers looking to scale their SAAS startup to Million dollar
  • Entrepreneurs who wanted to build their software empire
  • Managers who is doing Sales in a Software as a service company
  • Marketing Executive in a SAAS company

Instructor

Navdeep Yadav
Founder Float | Product Manager | MBA |
Navdeep Yadav
  • 4.4 Instructor Rating
  • 4,932 Reviews
  • 263,383 Students
  • 11 Courses

Navdeep is an MBA graduate and a Co-Founder of the Software company Float. He worked as a Product Manager in multiple startups like GUMLET and Digi-Prex in the past and got diverse experience in Software as a Service (SaaS), Healthcare, and D2C Startups.

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