SaaS Marketing Masterclass - Become a Top SaaS Marketer

Master the SaaS Marketing Strategies, SaaS Business Concepts, SaaS Sales Funnel, SaaS Metrics, Best Practices & more!
Free tutorial
Rating: 4.4 out of 5 (273 ratings)
9,028 students
1hr 29min of on-demand video

Learn the fundamentals of SaaS business, what is it, how it works, why it is one of the top business model nowadays.
Learn why understanding SaaS marketing is crucial for every digital marketer.
Know the difference between traditional marketing and SaaS marketing and what it takes to stand out in a competitive SaaS market
Understand the concept of SaaS funnel, know the stages and the action items for each stage
Learn the important SaaS metrics that every SaaS marketer or SaaS salesperson should have good idea about
Know the strategies to create a great SaaS brand
Know what SaaS sales structure you need to have in order to create an efficient marketing strategy
Learn how to optimize your website, pricing page and free trials for maximum conversion
Get the strategies for driving traffic to your website
Learn how to provide an award winning customer relationship to your SaaS customers
Know the best practices for SaaS Marketing and what mistakes you should avoid


  • No prerequisite. I have explained the concepts of SaaS marketing in a way that everyone can understand.


Welcome to SaaS Marketing Masterclass - A complete course to help you get started with SaaS Marketing.

Whether you want to learn about the basics of SaaS business or grow traffic, start acquiring thousands of users for your SaaS company or establish a strong SaaS brand - this course has it all covered.

  • 8000+ Students

  • 150+ 5-star reviews

As Udemy does not allow more than 2hrs for a FREE course, I tried to cover as much as possible within this short time.

SaaS Marketing is not similar to Traditional Marketing concepts. The fundamentals of SaaS marketing differ because it is very tightly coupled with a good product and a strong sales process. So, in order to master SaaS marketing, you got to have a 360-degree view of SaaS Business and SaaS Sales processes.

In my 15 years of business career as Co-founder of Innofied Solutions (Consulting) and AllRide Apps (SaaS), I have helped more than 200 SaaS businesses develop, launch and market their products. In the process, I have learned the right processes to successfully market a SaaS product, and I have shared a lot of my learnings in this course.

In this course, I have given a thorough analysis of every area of SaaS Digital Marketing, the basics, the strategies, the best practices, and a clear outline to get started or establish yourself as a strong SaaS Marketer. And I have covered everything in such a simple manner that even if you do not have any marketing knowledge, you will be able to understand the concepts easily.

In this course, I've covered:

  • SaaS business fundamentals

  • The difference between traditional marketing and SaaS marketing

  • What it takes to beat your competitors and stand strong

  • SaaS funnel and its stages

  • The important SaaS metrics

  • Practices to create a kickass SaaS brand

  • SaaS sales process structuring concepts

  • Optimizing websites, pricing pages and free trials for maximum conversion

  • Inbound digital marketing strategies to generate traffic

  • Tips to provide outstanding customer service

  • SaaS Marketing best practices


⭐⭐⭐⭐⭐ "I like his method of teaching and he is coming from an expert's point of view." - Faith E.

⭐⭐⭐⭐⭐ "It is very engaging and informative as most of my experiences have been in traditional marketing. This ushers in fresh thinking." - Ololade O.

⭐⭐⭐⭐⭐ "The course is great. Very clear, easy for beginners (like me) and also very well-sourced. The lecturer is engaging and presents real-life examples that make it easier to understand. The topic sounds complicated for people that are unfamiliar with it, but after the course, you realize that is not rocket science." - Stuart M.


After finishing the course, you will be able to implement SaaS Marketing strategies for your own business with ease. This course will give you a completely new direction on product marketing and help you become a great SaaS Marketer.

I will be there to help you throughout the course and will be happy to answer any questions you have.

So, don't wait and hop on. I am looking forward to joining you in your SaaS Marketing Journey!

Who this course is for:

  • Anyone who wishes to learn marketing concepts
  • Digital Marketers, Content Writers, SEO specialists, Entrepreneurs, Business Owners, Freelancers
  • Anyone who is associated with SaaS
  • People who are looking for marketing jobs in SaaS startups or top SaaS companies


Founder of Innofied & AllRide Apps, Author, Investor, Mentor
Swarnendu (Sean) De
  • 4.2 Instructor Rating
  • 279 Reviews
  • 9,053 Students
  • 2 Courses

Co-owner of Two Multi-million Dollar Companies - Innofied & AllRide Apps

Helped 1500+ Founders Build Their Technology Products & Startups

I am the Co-founder of Innofied Solutions - an Award-Winning Technology company with a team of 100+ members and offices in London, New York, San Francisco, Sydney, and India.

I am also the co-owner of AllRide Apps, a SaaS-based smart connected fleet and delivery management solution with hundreds of customers worldwide.

I help companies of all sizes grow their businesses and generate great revenues by creating rich Technology products. In the last 15 years of my professional career, I

✓ Authored 2 top-selling Advanced Technology books and numerous small books on Entrepreneurship, Product Innovation, and Business Strategy

✓ Mentored 350+ startups and enterprises to improve their product experience, create a better strategy, raise funds, improve user acquisition and reach millions in revenue

✓ Worked with multi-billion dollar companies like Google, BestBuy, Lixil, VSP, Silknet

✓ I regularly contribute to top publications like Forbes, Entrepreneur, TechCrunch, Your Story, Startup Grind, and Hackernoon and speak at events and conferences

I love teaching and mentoring. I have hundreds of students and followers who regularly consult with me to learn Business Fundamentals, SaaS Products and Tech Solutions Roadmap, UX Concepts, Sales and Marketing Strategies, and Entrepreneurship.

When You Enrol in My Courses, You Get:

- Complete personal care and attention. I mentor my team, my followers, and numerous entrepreneurs on a regular basis. I will reply to 99% of your queries within 24 hours (while I try to do it within 12 hrs).

- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.

- I care about your success, and I am committed to it. I strive to go beyond the course material and help my students with their business and technical problems.

What I Do Best?

Today I help Fortune 500 companies, Startups, and first-time founders to attain their business goals by:

✓ Creating their technology product roadmap and providing end-to-end product development

✓ Improve product experience by delivering outstanding customer experience

✓ Building businesses and marketing strategies to raise capital, launch products, & acquire users

Outside business:

Outside business, I love spending time with family and friends. I love traveling (I travel 8-10 times a year), reading, gardening, fishing (I am a pro), painting (extremely passionate about design), and a lot more.

I am a happy guy. You will sense it when we will work together. :)

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