SaaS Marketing for Dummies (Strategy, How-to and Metrics)

In this course, we will learn the fundamentals of marketing software as a service. I have worked with 20+ SaaS companies, some of which are GrowthPlug, Sopact, Klearstack and many more.

This course informs you about the fundamentals of SaaS marketing in a structured way. I divided this course into multiple sections, each focusing on one key aspect of SaaS Marketing.

Section 1: SaaS Marketing Fundamentals
Understand the difference between SaaS and traditional marketing funnels and how the challenges and strategy differ between B2B and B2C SaaS companies. We'll also understand multiple pricing models with the pros and cons of each so that, you can make an informed decision.

Section 2: Learn about acquisition strategies

In these videos, we'll see some ways to ensure a continuous flow of users for your SaaS product. This is important to ensure that you keep generating recurrent revenue and compensate for customer loss over time.

Section 4: Customer Segmentation

Learn about the parameters you should use for customer segmentation and what an ideal buyer persona looks like. We have included external resources as well to help with customer segmentation for your business.

Section 5: Email Marketing Strategies

Email marketing is critical to the success of any SaaS business. You’ll need it at every stage of your funnel. That’s why we will dedicate a few videos to help you fine-tune your email marketing. We'll also learn quick call-to-action hacks and strategies to re-engage users who lost touch with your brand.

Section 6: Product Onboarding Strategies

40 – 60% of users who registered for a free trial barely used the product. Such users may never convert into paying customers if we don’t practice appropriate customer onboarding strategies in SaaS businesses. Hence, we'll have dedicated sessions to improve user onboarding.

Section 7: SaaS Marketing Metrics

SaaS marketing metrics play an important role in your success. You need metrics to verify if your strategies are working or not. We'll learn both basic and advanced SaaS metrics to help you track your progress and make insightful decisions. In this section, we also develop an understanding of unit economics in SaaS business and what makes a product-based business profitable.

Section 8: Customer Retention 101

32% of the people will shift to an alternate product just after one negative experience, despite previously excellent customer service. Hence, is it important that we see how to keep users for your software.

Section 9: Affiliate Marketing

Affiliate marketing is critical for SaaS marketing success. Learn the best practices for choosing an affiliate partner, the metrics to track, and the mistakes to avoid.

By the end of this course, you will have enough understanding of product marketing that you can create your own marketing strategy, understand the challenges and effectiveness of your marketing team and gear your product to success.