SaaS Marketing for Dummies (Strategy, How-to and Metrics)

Understand how marketing for SaaS is unique, and what its funnel looks like. We'll understand the difference between traditional and SaaS Marketing.

In this video, we’ll compare how marketing will be different for B2B and B2C SaaS companies.

There are over a dozen ways to price your SaaS product, but most companies follow a handful of popular pricing models. Let’s discuss the five most popular ones to help you to single out which model is best for your business.

Just a quick read on 7 common mistakes made by SaaS marketers that you should avoid at all costs.

Learn how referral programs, goodies, and offers improve user activation for SaaS businesses.

Understand how paid media can work as an accelerant and how user experience can help with acquisition.

In this video, you'll learn the parameters for customer segmentation and what a buyer persona should look like.

Let's look at the benefits of customer segmentation.

Let's start by understanding the best (yet often missed out) ways to improve the performance of your email marketing.

After learning about the problem of subscriber disengagement, I came up with a technique to re-engage them.

A clear call to action will certainly help you in increasing conversions. Call to action acts like instruction and needs to be short.

There are multiple ways to fine-tune your emails. If done well, You will see an instant increase in engagement rate as the subscribers start to see more value in your emails.

Ensure that their customers have the best experience right from onboarding them to the ultimate point of retaining their loyalty.

Learn how to optimize the sign-up process, welcome email, and first login experience.

Create the perfect walkthrough and onboarding journey for new users

Re-engage lost users with follow-up emails and offers.

“You’re selling a service. Not a physical product” hence you need to quantify the results from an otherwise intangible offering.

We know that marketing requires a plan and strategies that should increase the customer base, but when do you know how to change your approach or double down on existing ones? You can figure it out using these SaaS metrics.

The average amount of money a customer spends in your business is (Customer Life Time Value) CLV. CLV shows whether you have a stable growth for your business or not.

Study the metrics that you can use to track your success

Now that we know about the basic metrics, let’s understand the concept of profits and margins. This will be an important number for all your stakeholders, especially investors.

In the SaaS business, we consider the user or the customer as the unit. So when we talk about unit economics in SaaS marketing, we talk about how much the company is investing to get that customer vs how much revenue that customer is giving the company.

Learn why traditional LTV is not suitable for estimating the future potential of new customer acquisitions.

How your tools, pricing and feedback management can improve customer LTV.

Learn about the process of Affiliate Marketing for SaaS Businesses. We'll cover it's benefits, metrics and things to keep in mind while choosing an affiliate partner.

Let’s explore the exciting concept of product-led growth (PLG) and its impact on various aspects of your SaaS business. PLG has revolutionized the industry, shifting the focus from traditional marketing tactics to a more customer-centric approach that leverages the product itself as the primary driver of growth.

We will see how successful SaaS Businesses have used product-led growth strategies to build their product along with a strong user base and customer advocacy.