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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
Personal Development Personal Brand Building Personal Branding

Masterclass in Personal Branding: Career and Life Evolution

Russell Amerasekera helps you build a powerful & authentic personal brand to take your life & career to the next level
Rating: 4.2 out of 54.2 (128 ratings)
11,678 students
Created by Expert Academy
Last updated 3/2018
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Discover your authentic self
  • Decide what you want to be famous for
  • Be yourself without fearing being judged
  • Create your own personal brand story
  • Effectively communicate your personal brand through storytelling
  • Create your own personal brand mantras and style words
  • Dress for success and build a wardrobe that reflects your unique brand
  • Speak more confidently in public
  • Optimise each day so you can be the best version of yourself

Requirements

  • No prior knowledge or special tools are needed to create this course.
  • To get the most from the course you should have an open mind, be curious and have a desire to find your true and authentic self.

Description

"Thank you so much Russell for this amazing course, it is both deep and meaningful, as well as thought-provoking, engaging, makes so much sense, it really does make me wonder why we don't do this stuff naturally... "

Personal branding is critical to your success because in today's society we all need to sell ourselves.

When you leave a room, what do people say about you? That's your brand and just like a business you need to create your own authentic and powerful brand that will make people remember you for the right reasons.

Do you want to:

  • be better at selling yourself?
  • make a stronger impression on people?
  • get the job you've always dreamed of?
  • take your business to the next level?
  • perform in the best possible way?
  • make the most of your potential?

In this course Personal Branding expert Russell Amerasekera will help you build strategies and plans so you can create your own powerful and effective personal brand. With guided practical activities you will quickly learn:

  • what a personal brand is
  • why it's critical to your success in today's society where we all have to sell ourselves
  • how to create your own personal brand story and learn how to play that story out to all the audiences that are important to you
  • tips, advice and strategies on how to maximise your potential in both your life and your career
  • how to tailor your clothing and image to match your personal brand and understand how that can make a huge difference to the way people perceive you

You'll be able to apply what you learn to all areas of life so that you can achieve more success in life, love or money.

The Expert Academy selected Russell because he has a proven track record of transforming the lives of incredibly successful people and we wanted to help him reach even more people with his unique transformative skills. Russell's clients include board directors and senior executives from major blue chip companies, entrepreneurs, celebrities and private individuals. He regularly works with international businesses including HSBC Bank, Fremantle Media, TUI, Thomson Reuters, DMGT Media, Mothercare, British Gas, BT, Grant Thornton, Rio Tinto and Ann Summers.

Who this course is for:

  • This course is for you if you want to achieve more success in life, love or money
  • You may be looking for more purpose, meaning and fulfilment in your life
  • You may already be successful but are now starting to plateau
  • You might be thinking about what you want from life
  • You think that investing in your personal brand could be critical to success in your career or business
  • You want to achieve results fast and would rather spend time on practical self improvement activities rather than spend weeks watching videos and learning theory
  • Note: this isn't a course on how to create a personal brand online. But we would recommend doing this course before you learn how to put your personal brand online. The course helps you explore and discover who you are and what the best version of you looks like, then helps you express this through communication and self expression

Course content

9 sections • 35 lectures • 1h 5m total length

  • Preview00:52
  • Preview00:50
  • Preview00:36

  • Preview00:57
  • What are you famous for?
    03:36
  • Summary
    00:38
  • What is a personal brand quiz
    3 questions
  • Activity - find your one word
    00:49

  • Preview00:49
  • Explore the dimensions of your life
    04:47
  • Creating your brand story
    05:11
  • Activity - your happiness curve
    01:58
  • Creating your personal brand quiz
    3 questions
  • Activity - your own personal brand story
    00:52

  • Introduction - how to be the best version of yourself
    02:00
  • A typical day at the office
    07:04
  • The 4 phases of you
    03:22
  • Summary
    00:34
  • Optimal performance quiz
    3 questions
  • Activity - optimise your day to optimise your life
    01:14

  • Preview00:48
  • Preview04:42
  • Personal brand mantras
    01:56
  • Summary
    00:43
  • Authenticity quiz
    1 question
  • Activity - discover your brand mantras
    00:45

  • Empathy and why it's critical to your personal brand
    04:07
  • Activity - group perception
    01:37

  • Preview01:10
  • 3 part narratives
    01:19
  • Engaging the emotions
    00:45
  • Using power words
    00:35
  • Summary
    00:40
  • Storytelling quiz
    3 questions
  • Activity - create your 3 minute life story
    00:34

  • Introduction - the connection between your brand and what you wear
    03:48
  • Develop your own style
    04:01
  • Dress for success quiz
    3 questions
  • Activity - your 3 style words
    01:08
  • Summary
    00:41

  • Preview00:16

Instructor

Expert Academy
Supercharge your learning with the world's leading experts
Expert Academy
  • 4.4 Instructor Rating
  • 6,106 Reviews
  • 126,870 Students
  • 41 Courses

The Expert Academy is a specialist creator, publisher and distributor of high-quality online courses. We bring together leading experts from around the world so you can learn from the best.

Our experts will teach you skills that will have an immediate positive impact on your life. We help you learn from the very best. 

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