In this first lecture from the main body of the course we will discuss how knowing your market and identifying your competitors will help build the foundations you need to grow your business.

We will look at who your market is or who you want your market to be.

What are the benefits are targeting a specific market and how can we ensure that we are giving our customers the correct value for money once we have settled on our chosen market share?

There is always a competitor...in this lecture we will begin look at what it means to have competitors and how we can use competitors to keep our own standards high in order to retain our share of the market

What is a brand and how can you successfuly use branding to enhance your business and the experiences of your customers

Once you have your brand how do you use it consistently?

How do you update your brand?

Resources

• Your Bar Consultant Brand Guidelines PDF: Use this document to see how a business can layout the guidelines for how to use their brand consistently. The guidelines show both how the elements of the brand can and can't be used
• Brand Guidelines Template: This is a blank brand guidelines template that you can use to put your own guidelines onto paper. This is the Your Bar Consultant guideline format with the content removed.

How and why to make Ambience an important factor in the running of your business. 

Learn how to use lighting to create the right ambience that your customers will respond to positively

In this lecture we will discuss the topic of Music and how it plays into your ambience plans

We will cover the importance of a consistent music policy as well as volume

What do you really know about your customers and how can we find out more about them

How to get reviews and how to use the data received from them to make improvements

How to use different research avenues to gain insight into your customers and using data to make improvements within your operation

How to use SMART Objectives as a tool to manage and empower your staff to help make positive changes within your business

Why having the right staff and using the right training will do so much for your business

Investing in your staff and using their insight into your business

In the first lecture from Suppliers, Pricing & Stock Management we will be focusing primarily on the first two points of the section

How do we manage our suppliers in order to get the best service and the best price for our products?

What is the difference between cost price and retail price and how we can maximise on profits

We will look at how to use effective stock/inventory management techniques to minimise your losses and maximise on your profits

Implement techniques that will enable you to get better stock results through your stocktakers and auditors

How to use effective Marketing & Promotion to increase footfall and exposure for your business

Learn the difference between Marketing & Promotion and the use of advertising

We will cover traditional forms of marketing and promotion as well as email and social media

Why having the correct attitude towards your business will be fundamental to your running a successful business

This will be followed by a conclusion to the course