Udemy

Run your own Research and Usability Testing

Practical Walkthrough
Free tutorial
Rating: 4.3 out of 5 (42 ratings)
795 students
54min of on-demand video
English
English [Auto]

In this class you will learn about the different techniques to conduct a User Research: by observing users in context, running surveys from your office or interviewing your teammates.
I will provide alternatives to help you, no matter the size of your team or your previous knowledge.
You will learn how to test in any stage you’re in right now and to gather feedback. Those findings will allow you to design human-centered products based on your users.
Step by step, you will discover, explore, test and listen. With short and easy exercises to apply to your own project or product, you will have all the tools you need such as: Interviewing users and conducting UX audits
Defining the red routes and creating your personas.
Creating user stories, mind maps and storyboards .
Running a usability testing and defining KPIs to measure success and improve your product.

Requirements

  • Basic notions of UX

Description

In this 60-minute class, explore how UX/ UI Designer Eva Jobard walks you through the different techniques to conduct User Research: by observing users in context, running surveys from your office or interviewing your teammates. She'll provide alternatives to help you, no matter the size of your team or your previous knowledge.

You'll learn how to test in any stage you’re in right now and how to gather feedback. Those findings will allow you to design human-centred products based on your users.

Step by step, you'll discover, explore, test and listen. With short and easy exercises to apply to your own project or product, you'll have all the tools you need such as:

  • Interviewing users and conducting UX audits

  • Running a content/ feature inventory to perform a competitive analysis

  • Defining the red routes and creating your personas

  • Creating user stories, mind maps and storyboards

  • Performing a heuristic evaluation

  • Running a usability testing with paper & interactive prototype

  • Defining KPIs to measure success and improve your product

  • Using surveys to gather quick insights

  • Designing a human-centred experience

It will help if you have basic knowledge, at least an understanding of the vocabulary that will be used in this course such as Personas, Red Routes, UX audit, Quantitative & Qualitative Analysis.


In this course you will learn how to:

  • Observe & interview users to spot frustrations & struggles

  • Involve your team to get insights & solve usability/ design/ technical issues

  • Align user goals and business goals

  • Perform a UX audit to spot inconsistencies

  • Run a content/ feature inventory to perform a competitive analysis

  • Use affinity sorting to cluster user observations by themes

  • Define red routes using a severity chart

  • Identify your persona(s)

  • Draw an empathy map

  • Perform a heuristic evaluation

  • Create your storyboard

  • Run a usability testing with paper & interactive prototype

  • Differentiate quantitative & qualitative methods + when & how to use them

  • Measure usability with KPIs

  • Use surveys to gather quick insights

  • Design a human-centred experience

A list of resources and templates are provided here to help you. It is highly encouraged to upload your work all along the way to make some progress, share your findings and interact with fellow students.

Who this course is for:

  • Anyone curious about user research and usability testing willing to learn practical knowledge

Instructor

Product Designer (UX/ UI)
Eva Jobard
  • 4.3 Instructor Rating
  • 42 Reviews
  • 795 Students
  • 1 Course

This is the story of a nice creative journey. From Art Direction, Events & Artists Management, Eva used her Master's Degree in Communications to transition to User Experience.

She has worked in entertainment and music as well as insurance and fashion. She is an excellent copywriter and can sketch ideas to prototype quickly. Drawing and singing have always been a big part of her life as well.

She has proven experience with user interviews and observations, and she is able to test ideas to iterate on possible solutions and create beautiful interfaces. After living in London and Barcelona, this Product Designer has now found a home in Berlin creating simple designs for complex features at Blinkist.

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