Create Exceptional Digital Marketing Using "Rule of Thirds"

Planning begins with setting your mission. It's all about having a clear focus on the outcomes you will deliver to your customers, building professional intimacy with them through all of your digital communication and inspiring their advocacy as they share your messages far and wide.

At the end of this section you will be able to set clear aspirations for the positive outcomes from your digital marketing activities. You'll be all set with a clear direction and a passion for delivering exceptional experiences to your customers. 

Great digital marketing and content creation comes from understanding the opportunities and threats in your market and your strengths and weaknesses in being able to respond to them.

By watching the latest trends you can create exceptional digital marketing and content. Right now I recommend you focus on mobility, Internet of Things, creating a community and the power of audio. In this section we will take you through how to focus on trends, what they mean to you and how to respond to them.

Creating a confident, relevant and motivating digital marketing strategy is very best way to maximise your return on investment of time and resources. It's all about focusing your daily activities on creating a better future for yourself and your business. This longer term perspective is what we call strategic.

At the end of this section you will have created some smart strategic goals, an action plan, clearly communicated to everyone who needs to support your plan and have a clear direction for your marketing activities.

You simply must know your target audience intimately to be able to communicate effectively with them and ensure great outcomes for everyone.

In this section we will learn how to define, find and listen to the most important customer personas and to build their faith and trust. We will also explore how to find and work with influencers who can help to spread your marketing messages far and wide.

An additional bonus recording that compliments and adds context to this section. This webinar is of course in a very different style to the main course theme, but I hope you enjoy the content and find it useful.

When you know your target customer persona intimately it is time to create a 3 step customer journey for them, so that you use the right content and right tools at the right time in your relationship with them. 

In this section you will learn how to build awareness, convert that awareness with confidence and retain your customers to sustain and grow your business. 

The Rule of Thirds: the most important part of this course. One third of all your content should be about getting to know you. One third of your content is signposting other's content that will be of interest to your target customer persona. One third of your content can then be overt sales and promotion.

In this section you will create an exceptional content strategy using different content styles, that will fuel your customers' journey and position you as current, relevant and informed.

Recently updated because I want you to understand the power of LIVE video in your content strategy. Please also remember how significant LIVE audio is too, in the form of Wisdom, Clubhouse and Twitter Spaces

In this section of the course we'll explore how best to use your website and where to position it in your customers' journey. You'll learn about the power of blogging and how to use people (yourself or someone in your team) at the heart of your digital content strategy.

You will learn about the principals of customer optimisation as well as search engine optimisation. It is about enticing customers and then providing an exceptional experience, for maximum return.

In this section you'll learn how to give each of your social networks a 'job description', so that you set reasonable and measurable expectations of them. Even if a social network doesn't make it into your customers' journey, you can still use it reactively to great effect.

We will also teach you about the guidelines you'll need to ensure you remain compliant in your digital marketing activities as well as consistent in the eyes of your customers, especially when you have different people managing your social media accounts.

What are the different media channels available to you? From owned and earned media to paid media channels and email, in this section you will explore how to make your digital marketing cost effective and efficient, whilst delivering great return on investment.