Rock Your Newsletter

Name: Rock Your Newsletter
Rating: 4.3 (62 reviews)

The 'Rock Your Newsletter' course enables you to quickly learn how to set up a newsletter and grow your audience.

Created byAlison Wood

Last updated 3/2022

English

What you'll learn

Recognize the importance of growing a mailing list for your business and its value in terms of increased revenue
Know how to set up a mailing list from scratch using a free provider (up to 2000 subscribers)
Understand how to create the opt-in form to add to your website, blog or social media so that people can sign up for your newsletter
Know how to promote your newsletter and encourage people to sign up
Be able to create your newsletters, including design, so that your mails really stand out
Have a clear picture of how to generate content for your newsletter and easy ways to write emails

Course content

6 sections • 32 lectures • 4h 15m total length

An Introduction to the Rock Your Newsletter Course6:11
In this first lecture we look at an overview of the course and the value of building a mailing list.
Why You Need to Build a Mailing List16:04
The importance of building a mailing list for your business or blog.
How to Get People On To Your Mailing List8:57
We will explore this topic in more depth later in the course but here we discuss it generally so that you can start to generate ideas as you set up your newsletter list.
Newsletter Overview1:00
Please complete this checklist ahead of section 2 so you are ready to move ahead.

The Mechanics of Setting Up a Mailing List: An Overview1:47
This introduces the topic of setting up a mailing list and explains the process.
Mailing List Mechanics Worksheet1:00
It is worth keeping this checklist to hand so that you can mark it off as you progress through the course.
Introduction to Mailchimp17:30
In this video we look at using Mailchimp as your mailing list provider. You can also use Aweber, GetResponse or any provider of your choice. We have selected Mailchimp as an example because it is free up to 2000 subscribers.
Creating a List & Sign Up Forms Part 116:22
In this two part we look at setting up your list and how to create a sign up or opt-in form.
Creating a List & Sign Up Forms Part 210:53
In this two part we look at setting up your list and how to create a sign up or opt-in form.
More On Sign Up Forms & Changing Welcome Emails15:29
This video delves deeper into sign up forms and shows you how to change your welcome email if you wish to.
Integrating Mailchimp With Facebook4:12
This video shows you how to add a Mailchimp tab to your Facebook page.
Creating a Newsletter Template12:34
We now move on to the fun part of creating your newsletter and in this video I show you how to create a template so that you can reuse it every time.
Creating & Sending Your First Newsletter19:44
This video explores creating your first newsletter and getting it ready to send out....you are on your way!
Sending People Direct to a Custom url Thank You Page3:20
When people sign up to your newsletter they can either receive the standard welcome email from the Mailchimp system or you can choose to send them to your own 'Thank You' page on your website. This video shows you where to change that setting.

Introduction to Section 3: Growing Your List4:16
Once you have created your list and set up your opt-in forms you need to start encouraging people to sign up. This video shows you how to do that.
Opt-In Offer & Forms Part 111:28
Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.
Opt-In Offer & Forms Part 212:29
Adding an opt-in incentive can really help to get people onto your list. In this two part video we look at easy ideas for creating these incentives.
31 Ways To Get People Onto Your List Part 15:34
It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.
31 Ways To Get People Onto Your List Part 25:27
It's not enough to just add an opt-in form to your website or blog you need to actively encourage people to sign up and in this two part video we look at 31 fab ways to do this - you don't have to do them all but even a few done consistently will be a big help.
31 Ways to Get People Onto Your List Checklist1:00
A checklist which accompanies the previous two videos so that you can always refer back to the different ideas and mark them off as you try them out.

Introduction to the Final Module1:50
This video introduces the final module and talks about content ideas and how we are going to pull everything together so we start to build that list fast!
Newsletter Content Part 15:35
Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.
Newsletter Content Part 24:46
Sometimes it's difficult to think of different content ideas for your newsletter, this two part video provides a wealth of prompts to get you started.
25 Newsletter Content Ideas Worksheet2:00
This checklist accompanies the previous two videos so that you can mark ideas off as you include them in your newsletters.
Newsletter Creation & Embedding a Video15:10
This video shows you how to embed a video in a newsletter so that people can watch it from within the email.

Once you have watched this video you will need the following code if you want to embed a video:

General Code

*|SERVICE:[$vid=XXXX]|*

Code If You Have Hosted Your Video on YouTube

*|YOUTUBE:[$vid=XXX]|*

Example Code Showing Where to Add The Video Number - the video will show you how to do this.

*|YOUTUBE:[$vid=Q-frPZ9PQWc]|*
Mailchimp Reports7:23
This video provides an overview of the reports you can find within Mailchimp and what they tell you about how well your campaigns are working.
Autoresponders18:31
Autoresponders are a paid element of Mailchimp but this video covers them as you may want to try them out to deliver your opt-in resource or to set up a series of marketing emails.
Drawing It All Together3:35
This final video draws everything together and encourages you to set some goals so that you can build your list as quickly as possible.

Introduction to PicMonkey13:09
PicMonkey is a great resource for creating graphics for your newsletter and covers for your opt-in incentives - this video introduces you to the free program.
Click To Tweet4:14
Click to Tweet helps you share the link to your newsletter - take a look at how easy it is to set up - and it's free!
Rafflecopter9:27
Want to do a giveaway to build your list, Rafflecopter is one option.

Requirements

You will need a mailing list provider and the course advises on one which is free for up to 2000 subscribers
You will need a business or blog which you want to promote

Description

Student Review:

"A great course. I couldn't wait to get on with it. Very reasonably priced and easy to follow. I have made lots of changes to my newsletter opt in and content already. Loved it all! I really like your calm, knowledgeable delivery style. Not intimidating at all"

Do you know how important having a newsletter is to your business?

Your newsletter helps to build a relationship with your audience
A newsletter allows you to keep in contact and promote your products and services
Even if your website went offline, a newsletter list means that you would still be able to keep in contact with your customers
A newsletter allows you to demonstrate your expertise to potential customers

Before I had set up a mailing list for the first time the whole newsletter process seemed confusing, expensive and more hassle than it was worth...

...then I tried it and I realised why everyone had been recommending it for so long. Doing so made me regret that I hadn't set it up many months before! It doesn't have to be confusing if you have all the steps laid out in front of you. It doesn't have to be expensive if you use a mailing list provider that is actually free for up to 2,000 subscribers. It definitely doesn't have to be a hassle and it can bring you more traffic to your site, more exposure for your products or services and the potential for far more sales.

Don't leave it any longer - and risk missing out on potential customers - start building your mailing list today.

Who this course is for:

This if for someone who is just starting out or in the early days of setting up and growing their mailing list.
It is for people who want to understand the process of setting up a mailing list and who also want to discover how to get people on to their list and how to provide them with great content so that subscribers become buyers
It is not for anyone wanting advanced email techniques.

Rock Your Newsletter

What you'll learn

Explore related topics

Course content

Building Your Newsletter: An Overview4 lectures • 32min

Newsletter Mechanics10 lectures • 1hr 43min

Opt-Ins & List Building6 lectures • 40min

Newsletter Content & Putting It All Together8 lectures • 59min

Additional Material3 lectures • 27min

Bonus Section1 lecture • 1min

Requirements

Description

Who this course is for: