Road to Exhibition
4.9 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13 students enrolled

Road to Exhibition

An artist's journey from brand-building to running an exhibition opening
4.9 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
13 students enrolled
Created by Veemal Chungoora
Last updated 2/2020
English
English
Current price: $30.99 Original price: $44.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 8 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You will be introduced to building your brand as an artist
  • You will be introduced how to look for venues where you can stage your works and how to approach them
  • You will be given guidance and will be exposed to tools on preparing artwork for an exhibition
  • You will be presented financial aspects around the organisation an exhibition as an artist
  • You will be presented 3 methods for pricing your artwork
  • You will be able to understand what to plan for when organising an exhibition opening (vernissage)
Requirements
  • No prior exhibition experience is required
Description

In this course, you will be first introduced to techniques on how you can brand yourself as an artist. Then, you will be introduced to venues where you can stage your work and how to approach them. From there, the course gets into the details of planning an exhibition. You will be given guidance and will be exposed to key aspects of preparing and running an exhibition together with budget considerations. You will as well be presented 3 methods for pricing your artwork as an emerging artist. Ultimately, you will be initiated on how to prepare and hang an exhibition of your own artwork and what to consider when running an opening (vernissage) and increase artwork sales opportunities. 

Who this course is for:
  • Current or aspiring visual artists who have little (maximum 2 exhibitions) or no experience in preparing exhibitions and running a vernissage
  • Anybody curious about an artist's process to getting artwork exhibited
Course content
Expand all 27 lectures 01:17:52
+ Introduction
5 lectures 09:08

This is the very first lecture in this series, where we'll go through introductions and an overview of the course structure.

Preview 01:20

Here, we'll be looking at who the target audience is for the course as well as the key learning objectives.

Preview 01:41

Here, we'll be looking at why an exhibition is important objective for an artist.

Preview 01:17

In this lecture, we'll see that having the right mindset and focusing on an objective is key for success.

Preview 02:40

In this lecture, we'll see in more details the content which will be presented in the course.

Preview 02:10
+ Preparation: Creating your Branding Assets
8 lectures 21:03

In this lecture, we'll talk about the concept of "branding" and its importance for an artist.

Introduction to Branding Basics
01:24

In this lecture, we'll go through the highly level process of creating a brand name and designing a logo as well as key factors influencing design choices.

Creating a Brand Name and Logo
05:19

In this lecture, we'll review the definition of a portfolio and key considerations.

Preview 02:31

In this lecture, we'll be looking on how put together a web-based portfolio and the different platforms that can be used for this purpose.

The Website Portfolio
03:03

In this lecture, we'll be looking on how put together a printed-based portfolio.

The Printed Portfolio
01:13

Business cards can be a great marketing tool when used wisely.

Preview 02:33

In this lecture, we'll be looking at the components of an artist CV or resume and how to tweak it valorise experience as an artist.

The Artist Curriculum Vitae
03:34

In this lecture, we'll be looking at the advantages and disadvantages of making your art a formal business.

Making your Art a Formal Business
01:26
+ Engagement
9 lectures 34:13

In this lecture, we'll be looking on how search for venues offering exhibition opportunities and how to approach them.

Venue Options and Exhibition Possibilities
04:18

This lecture talks about the necessity for being clear and honest when committing for an exhibition. Key engagement considerations will be discussed here.

Commitment and Managing Expectations
03:02

This lecture talks about how to select artwork for an exhibition and what are the factors that will influence this choice.

What to exhibit?
03:12

In this lecture, the process of coming up with an exhibition will be discussed.

Titling your exhibition
03:38

In this lecture, key cost factors influencing an exhibition budget will be reviewed.

Budgeting
02:48

Here, 3 methods for pricing artwork will be demonstrated.

Pricing Artwork and Selling Basics for beginners
06:16

This lecture talks about what to catering and music choices for preparing an exhibition opening.

Catering & Music for your Opening
02:43

This lecture talks about the structure of a speech, its importance and its preparation for an exhibition opening.

Speech Preparation
03:06

For your exhibition to be a success, people need to attend. It is also recommended to have VIPs. Here, various ways of marketing your exhibition & its opening are reviewed.

Marketing your Exhibition & Sending Invitations
05:10
+ Realisation
3 lectures 10:05

In this lecture, the process for hanging and staging artwork will be described.

Staging your artwork
03:45

The vernissage is a private opening with selected guests. The sequence of this event will be described here.

Typical Course of an Opening (Vernissage)
03:33

Sell art pieces at an opening requires total engagement from the artist. In this lecture, it is described how to be ready for the situation and be professional in selling at an opening.

Selling at an opening
02:47
+ Conclusion
2 lectures 03:22

This is the final core lecture in this course. The lecture briefly summaries key messages that we've covered in the course.

Wrap-up and Next Steps
02:47

Special thanks to contributors, friends and family, etc.

Acknowledgements and more
00:35