
Define revops as a profession and explain how a revenue management system coordinates people, processes, and tech to optimize sales management.
Explore the revenue funnel from lead to revenue within RevOps and its impact on sales management.
Learn how RevOps metrics and unit economics drive sales performance, optimize revenue operations, and align teams for sustainable growth.
Discover how CRM acts as the single source of truth and backbone of RevOps, enabling data governance, weekly data hygiene, and CEO dashboards for quick, precise revenue insights.
Explore systemic and functional thinking to map the business system, decompose CRM processes, design user flows, define data objects and rules, and ensure traceable non-functional requirements with AI-enabled automation.
Implement RevOps to unify marketing, sales, and customer success with a single data stack and 90-day plan. Establish a charter, SLAs, dashboards, and KPIs to demonstrate ROI and align teams.
Identify and hire a-players for revenue teams by defining key observable results, building a large candidate pool, and using a structured, numbers-driven recruiting approach.
Explore competency-based interviews and structured evaluation tools—GMA tests, work samples, and scorecards—to effectively assess candidates, sell the job openings, and optimize hiring decisions.
Learn to onboard revenue teams with a structured adaptation plan, starting from a clear job offer and pre-boarding, through a newcomer book, first-day induction, mentor support, and milestone-driven feedback.
Apply Adizes' pi-a-i typology to identify producer, administrator, entrepreneur, and integrator roles. Learn to assemble balanced revenue operations teams by leveraging each style's strengths and addressing weaknesses.
Set market-aligned salaries, design pay grades, and balance base pay, bonuses, and non-monetary rewards to attract and retain talent; apply Herzberg’s theory throughout.
Learn talent management using the nine-box grid to map roles and people, move top performers to key roles, and grow potential through engagement, learnability, and growth mindset.
Develop collaborative problem solving for revenue teams by learning practical approaches to handling problematic employees. Apply a questions-driven, future-focused algorithm to address diverse behaviors and move teams forward.
Explore kanban boards and Trello to manage product backlogs, prioritize tasks, and plan sprints using user stories, epics, and story points.
Master change management within revenue teams by applying Kotter's eight accelerators, handling resistance, building a guiding coalition, and aligning emotions and logic to sustain change.
Explore radical candor as a leadership approach for RevOps, balancing personal care with direct feedback, avoiding ruinous empathy or aggression, and using transparent communication to improve team performance.
Learn to manage and prevent conflicts within and between teams by recognizing conflict stages, identifying conflictogens, and applying constructive and destructive conflict resolution strategies for sustainable teamwork.
This course contains the use of artificial intelligence.
Marketing generates leads. Sales close deals. Customer Success retains clients. Sounds logical — until you look at the numbers and realize the funnel doesn’t add up, metrics contradict each other, and your CRM has turned into a graveyard of data. Sound familiar? That’s exactly what a business without RevOps looks like.
Revenue Operations is not just a trendy buzzword from Silicon Valley. It’s a profession and a system that unites three core business functions into a single revenue engine. Companies that implement RevOps grow 3x faster than those operating in silos. And while you’re reading this, your competitors are already hiring a RevOps Manager.
In this course, through 6 practical sessions of 45 minutes each, you will get everything you need to start:
Session 1. RevOps as a profession — what it is, why businesses need it, and how it differs from Sales Ops. Career path and KPI of a Revenue Operations Manager.
Session 2. Revenue Funnel — how to build an end-to-end funnel from lead to revenue, set up SLA between teams, and identify where revenue is leaking.
Session 3. Metrics and unit economics — CAC, LTV, Churn, Payback Period. Which metrics truly impact P&L and which ones should be removed from reports.
Session 4. CRM and operational analytics — how to transform CRM from a data storage into a decision-making engine. Revenue dashboards for CEOs.
Session 5. Automation and AI in RevOps — which processes to standardize, where AI actually boosts the funnel, and how to avoid a “tool sprawl.”
Session 6. RevOps implementation — a 90-day launch plan, how to sell the idea to CEOs and founders, roadmap of quick wins, and managing resistance.
The course author is Mike Pritula, creator of the HR system at Preply on its way to a $1.2B valuation, with 20+ years of experience in Wargaming, iDeals, and Starlightmedia. Over 150,000 students from 185 countries have already completed courses in the academy.
This course is not theory and not just a glossary of terms. It’s a set of ready-to-use tools, frameworks, and templates you can apply immediately after each session. You will get a revenue funnel, metrics system, CRM structure, and a 90-day plan — everything you need to launch RevOps in your company this week.
Don’t wait until your competitors build their system before you. Click “Enroll now” and start bringing order to your revenue today.
What you will get on Udemy:
• Lifetime access to all materials and future updates
• Active instructor support in Q&A
• Udemy Certificate of Completion
• Practical skills for work and career
• Real business cases / projects
• Access to the student community
• A program worth $1000 at a significant discount thanks to the platform