Revolutionizing B2B Sales with Account-Based Marketing 2.0
What you'll learn
- Introduction to Account-Based Marketing 2.0
- Data-Driven Account Selection
- Personalization and Customization
- Advanced Targeting Techniques
- Multi-Channel Engagement Strategies
- Measuring Success and Optimizing Campaigns
- Case Studies and Best Practices
- Basic knowledge of marketing principles and strategies Familiarity with customer relationship management (CRM) systems and marketing automation tools Understanding of data analytics and its role in marketing Knowledge of sales processes and how they relate to marketing efforts Familiarity with the target audience and industry for which account-based marketing will be utilized.
In this course, Bilal Hassan will share his expertise and insights on Account-based Marketing 2.0, which is quickly becoming the standard for B2B marketing. The course will cover the key elements of Account-based Marketing 2.0, including the latest technologies, strategies, and tactics to help students create highly personalized campaigns that target specific accounts. Students will learn how to leverage data insights to create tailored content, use automation to scale personalization, and employ a multichannel approach to engage target accounts.
Throughout the course, Bilal will provide real-world examples and case studies to demonstrate how Account-based Marketing 2.0 can drive business growth and improve ROI. Students will also learn how to align their sales and marketing teams to achieve common goals and track the success of their Account-based Marketing 2.0 campaigns through key metrics and KPIs.
By the end of the course, students will have the knowledge and skills to implement a successful Account-based Marketing 2.0 strategy, from developing a comprehensive plan to measuring its impact on business outcomes. This course is ideal for marketers who want to stay ahead of the curve in B2B marketing and improve their ability to engage target accounts and drive business growth.
Here are the Main Points of this Course.
1-Introduction to Account-Based Marketing 2.0
2-Data-Driven Account Selection
3-Personalization and Customization
4-Advanced Targeting Techniques
5-Multi-Channel Engagement Strategies
6-Measuring Success and Optimizing Campaigns
7-Case Studies and Best Practices
Who this course is for:
- Marketing managers and directors Sales managers and directors Account executives and sales representatives Demand generation specialists Digital marketing professionals Business development representatives Marketing and sales operations professionals CRM administrators
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