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Master Course in Account-Based Marketing (ABM2.0)
Rating: 4.2 out of 5(12 ratings)
2,114 students

Master Course in Account-Based Marketing (ABM2.0)

New Technologies and Trends That Are Revolutionizing B2B Marketing with Account-based Marketing(ABM) 2.0
Created byBilal Hassan
Last updated 6/2024
English

What you'll learn

  • Introduction to Account-Based Marketing(ABM) 2.0
  • Data-Driven Account Selection in ABM 2.0
  • Personalization and Customization in ABM 2.0
  • Advanced Targeting Techniques in ABM 2.0
  • Multi-Channel Engagement Strategies in ABM 2.0
  • Measuring Success and Optimizing Campaigns in ABM 2.0
  • Case Studies and Best Practices in ABM 2.0

Course content

7 sections • 22 lectures • 1h 1m total length

  • Course Outlines3:24
  • Understanding the basics of account-based marketing2:36
  • Differences between traditional ABM and ABM 2.03:26
  • Key benefits of ABM 2.03:11

Requirements

  • Basic knowledge of marketing principles and strategies Familiarity with customer relationship management (CRM) systems and marketing automation tools Understanding of data analytics and its role in marketing Knowledge of sales processes and how they relate to marketing efforts Familiarity with the target audience and industry for which account-based marketing will be utilized.

Description

In this course, Bilal Hassan will share his expertise and insights on Account-based Marketing(ABM) 2.0, which is quickly becoming the standard for B2B marketing. The course will cover Account-based Marketing(ABM) 2.0, including the latest technologies, strategies, and tactics to help students create highly personalized campaigns targeting specific accounts. Students will learn how to leverage data insights to create tailored content, use automation to scale personalization, and employ a multichannel approach to engage target accounts.

Throughout the course, Bilal will provide real-world examples and case studies to demonstrate how Account-based Marketing(ABM) 2.0 can drive business growth and improve ROI. Students will also learn how to align their sales and marketing teams to achieve common goals and track the success of their Account-based Marketing(ABM) 2.0 campaigns through key metrics and KPIs.

By the end of the course, students will have the knowledge and skills to implement a successful Account-based Marketing(ABM) 2.0 strategy, from developing a comprehensive plan to measuring its impact on business outcomes. This course is ideal for marketers who want to stay ahead of the curve in B2B marketing and improve their ability to engage target accounts and drive business growth.


Here are the Main Points of this Course.

1-Introduction to Account-Based Marketing(ABM) 2.0

2-Data-Driven Account Selection (in Account-based Marketing 2.0)

3-Personalization and Customization (in Account-based Marketing 2.0)

4-Advanced Targeting Techniques (in Account-based Marketing 2.0)

5-Multi-Channel Engagement Strategies (in Account-based Marketing 2.0)

6-Measuring Success and Optimizing Campaigns (in Account-based Marketing 2.0)

7-Case Studies and Best Practices (in Account-based Marketing 2.0)

Who this course is for:

  • Marketing managers and directors Sales managers and directors Account executives and sales representatives Demand generation specialists Digital marketing professionals Business development representatives Marketing and sales operations professionals CRM administrators

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