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Revenue Management & Hotel Marketing in 2022
Rating: 4.1 out of 5(111 ratings)
374 students

Revenue Management & Hotel Marketing in 2022

Learn the fundamentals of hotel marketing and pricing
Created byGemma Hereter
Last updated 2/2022
English

What you'll learn

  • Fundamentals of revenue management
  • Budgeting
  • Hotel online marketing
  • Forecasting
  • Analysing
  • Benchmarketing
  • Pricing
  • Online Hotel Reputation

Course content

10 sections28 lectures1h 10m total length
  • Introduction1:13
  • Connect with me0:02

Requirements

  • Connection to internet
  • Basic knowledge of Excel
  • Will to learn

Description

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel.

This course is about the:

  1. basis of Revenue Management,

  2. the best tools that need to be applied

  3. it covers the importance of good online marketing

  4. and about how to manage your online reputation.


In this course you will GAIN:

  • How to set up your pricing strategy

  • What you have to do to make the hotel visible on the market

  • How to increase your direct-bookings

  • How to increase your occupancy rate

  • How to increase your sales and revenue

  • How to deal with your accomodation reviews

  • How to do email marketing

  • How to set up a Google adwords campaign

  • How to deal with your reputation

  • .... and much more


It includes some practical cases and examples. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!

And remember that if you are not conviced when purchasing your course, you have a 30 days reimburse guaranteed!

Who this course is for:

  • Accomodation industry students or workers