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Keep shoppingRevenue Management & Hotel Marketing in 2022
374 students
Revenue Management & Hotel Marketing in 2022
Learn the fundamentals of hotel marketing and pricing
Created byGemma Hereter
Last updated 2/2022
English
English [Auto],
What you'll learn
- Fundamentals of revenue management
- Budgeting
- Hotel online marketing
- Forecasting
- Analysing
- Benchmarketing
- Pricing
- Online Hotel Reputation
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Course content
10 sections • 28 lectures • 1h 10m total length
Requirements
- Connection to internet
- Basic knowledge of Excel
- Will to learn
Description
Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel.
This course is about the:
basis of Revenue Management,
the best tools that need to be applied
it covers the importance of good online marketing
and about how to manage your online reputation.
In this course you will GAIN:
How to set up your pricing strategy
What you have to do to make the hotel visible on the market
How to increase your direct-bookings
How to increase your occupancy rate
How to increase your sales and revenue
How to deal with your accomodation reviews
How to do email marketing
How to set up a Google adwords campaign
How to deal with your reputation
.... and much more
It includes some practical cases and examples. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!
And remember that if you are not conviced when purchasing your course, you have a 30 days reimburse guaranteed!
Who this course is for:
- Accomodation industry students or workers