Revenue Management & Hotel Marketing in 2020
4.2 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
31 students enrolled

Revenue Management & Hotel Marketing in 2020

Learn the fundamentals of hotel marketing and pricing
New
4.2 (8 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
31 students enrolled
Created by Gemma Hereter
Last updated 5/2020
English
English [Auto-generated]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • 9 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Fundamentals of revenue management
  • Budgeting
  • Hotel online marketing
  • Forecasting
  • Analysing
  • Benchmarketing
  • Pricing
  • Online Hotel Reputation
Requirements
  • Connection to internet
  • Basic knowledge of Excel
  • Will to learn
Description

Revenue Management is a sales technique based on the analysis of the different variables that affect the purchasing decision of a consumer. With effective management of revenue using Yield and Revenue Management you can maximize the sales of a hotel’s rooms and its different services and you can make them as profitable as possible using the most adequate sales channel.

This course is about the:

  1. basis of Revenue Management,

  2. the best tools that need to be applied

  3. it covers the importance of good online marketing

  4. and about how to manage your online reputation.


In this course you will GAIN:

  • How to set up your pricing strategy

  • What you have to do to make the hotel visible on the market

  • How to increase your direct-bookings

  • How to increase your occupancy rate

  • How to increase your sales and revenue

  • How to deal with your accomodation reviews

  • How to do email marketing

  • How to set up a Google adwords campaign

  • How to deal with your reputation

  • .... and much more


It includes some practical cases and examples. If you want to understand Revenue Management and Hotel Marketing in a concise way through real examples, this is the course for you!

And remember that if you are not conviced when purchasing your course, you have a 30 days reimburse guaranteed!

Who this course is for:
  • Accomodation industry students or workers
Course content
Expand all 28 lectures 01:10:57
+ Analytical tools
3 lectures 06:06
Learn which are the analytical tools used for Revenue management
01:48
Market segmentation
01:49
Measure of revenue
02:29
+ Applying strategies
3 lectures 04:54
Strategies
02:23
Unlimited demand
01:08
Analysis: revpar, ADR, occupation, pick up...
01:23
+ The tools
7 lectures 23:04
The budget
07:30
The rate calendar
02:27
The forecast
03:46
Benchmarking or how to spy your competitors
04:08
Exercise of benchmarking
00:22

You will learn how to increase your revenue

Pricing
04:31
Exercise of Pricing
00:19
+ The sales channels
3 lectures 05:15
Managing the sales channels
01:40
The Channel Manager
01:26
How can we generate direct sales through your own website?
02:09
+ Dumping
1 lecture 04:33
What is dumping?
04:33
+ Hotel marketing
3 lectures 11:31
How to do Online Marketing for hotels
05:59
How to do Google adwords
02:48
The metasearch marketing technique
02:44
+ Online reputation
3 lectures 04:53
How to increase your revpar managing your online reputation
02:27
How to manage correctly the online reputation
00:55
Article: How can a bad reputation put down your ADR
01:30
+ End of the course
1 lecture 00:07
Thank you for completing the course
00:07