Hotel Management -Fundamentals of Revenue Management
3.9 (44 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,207 students enrolled

Hotel Management -Fundamentals of Revenue Management

Fundamentals of Hotel Revenue Management, Inventory Management, Business Segmentation and Customer Profiling, Pricing
3.9 (44 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,207 students enrolled
Created by Manish Gupta
Last updated 4/2020
English
English [Auto]
Current price: $104.99 Original price: $149.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 2 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Revenue Management Fundamentals through hospitality indistry
  • Pricing Techniques
  • Segmenting & Profiling Business
  • Competition and SWOT analysis
  • Yeiling the business to maximise profits
Requirements
  • Enterpreneurship attitude to maximise business
  • Fundamental Understanding of business terms
  • Willingness to reeearch to understand your customers
Description

Revenue Management is essential whenever businesses can charge different prices from different customers. Like airlines, hotels, restaurants & other service industries

Hotel Revenue Management comes in picture where different peoples uses same product & services for different reasons and have different willingness to pay. For Example Airlines, Hotels, Advertising Services. 

Hotel Inventory is perishable and unsold. Once time passes hotel rooms unsold are considered as loss. In these scenarios Maximizing revenue and managing inventory is critical to hotel success

This course talks about fundamentals of revenue management for hotels in particular and other industries in general.

This Course will help you to become understand what are fundamentals of revenue management.

Why you should take this course and What to expect

  • Learn Fundamentals of Revenue Management,

  • Pricing Pillars, Concepts and Dangers,

  • Analyse Inventory Management

  • What are typical revenue management decisions you would make.

  • What data is required to make such decision.

Unique Features

-  focus on theoretical Aspects

- Personalized review.

- Continuous guidance in your learning ensuring that you achieve your objective of subscribing to this course.

- Regular Updates on case studies based on your feedbacks


Even though the course is online with no physical presence, assignments in this course will give you a change of personal interaction as i will review all assignment personally and give you personalized guidance.


Subscribe now and Share the love with others as well.

Who this course is for:
  • Small Business Owners
  • Hotel Managers
  • Revenue Managers
Course content
Expand all 26 lectures 03:05:09
+ Introduction
7 lectures 50:27
Revenue Management Premise and Assumptions
08:15
Common Revenue Management Decisions
05:16
Terms used in Hospitality in relation to Revenue Management
14:13
+ Revenue Management Key Terms and process
13 lectures 01:21:32
Steps for Revenue Management
02:10
Step 1-Positioning of Hotel
03:05
Step 2 - Segmentation of target cutomer and understand their profiles
10:46
Step 2- Balancing the Segment of customers
05:57
Step 3 - Understanding Demand
04:07
Step 3 - Forecasting the Demand
15:49
Identify Competitors & Swot Analysis
07:34
Meaning of Price and Seller & buyer Prospective price
08:15
Step 5 - How do we detemine Prices
09:03
Step 5 - Pricing Factors and Strategic Pricing
05:02
Differential Pricing
03:33
Pricing Concepts - Dangers and Restrictions
03:26
Re-cap What we have learned soFar
02:45
+ Business Segmentation
5 lectures 52:06
Distribution and Channel Management
11:28
Inventory management
10:42
Report which we may need for revenue management
13:55
Some Sample Revenue management Reports
08:47
Revenue Management Challanges
07:14
+ BONUS
1 lecture 01:03
BONUS LECTURE
01:03