Retargeting with Facebook Ads Like a Pro

Name: Retargeting with Facebook Ads Like a Pro
Rating: 4.3 (19 reviews)

Learn How to Set Up Dynamic Remarketing Campaigns in Minutes to Increase Sales & ROI Without Breaking the Bank

Created byDorian Frungillo

Last updated 11/2017

English

English [Auto],

What you'll learn

By the end of this course you will have at least One Remarketing Campaign Running and bringing people back to your company for more…
And… You will have several audiences of people you will be able to remarket on Facebook to increase your conversions and sales.
You will learn how to Create Dynamic Audiences of:
• People who visited your Website
• People who visited “specific pages” on your website
• People who started a purchase on your site but did not finish
• People who downloaded a report but did not move to the next step in your funnel
• People who visited your Lading Pages
• Existing Customers in your Database
• People who are “like your existing customers” (lookalike audiences)
• People who have watched any of your Videos on Facebook
• People who have filled out your forms
• People who have engaged with your Facebook Page or Instagram Page
• People who have attended any of your events
• People who have liked, commented, shared or interacted with any of your posts
You will also learn, step by step, how to set up Remarketing Ads to those specific audiences.

Course content

5 sections • 16 lectures • 1h 30m total length

Introduction0:17
YAY! Thank you so much for enrolling in my Remarketing With Facebook Ads like a Pro! Online Course

Are you ready to start cashing in on this powerful Marketing Strategy?

Feel free to dive into the course content!

You will be able to create your first Remarketing Campaign on Facebook as soon as you are done with this course.

Remember, if you have any questions, let me know...
Accessing The Facebook Ads Manager4:05
Facebook Ads Manager is where you will be able to

Create Ads and Campaigns for your Facebook Page
Configure the Facebook Pixel
Create Custom Audiences for Remarketing
Set up Dynamic Remarketing Campaigns

Also
Remember that you can ask me any questions if you get stuck in this part.

Configuring and Setting Up The Facebook Pixel8:50
INSTALLING ON WORDPRESS
This Plug in is from AdEspresso

In just a few simple clicks, you can begin creating custom audiences for almost any parameter you want – whether its web pages visited, products & content viewed, or custom & dynamic events.

From your WordPress admin panel, click “Plug-Ins” and then “Add New”
In the search box, type “Pixel Caffeine”
Select “Pixel Caffeine” and click “Install”!
Activate It

You will use the Pixel in your Websites and Landing Pages where you will send people to.

Remember: If you do not have a Website, you can also do Remarketing to people who interact in different ways with your Facebook Page...

If you have a Local Business that offers services of some sort, this will be very beneficial for your Company.

You actually do not need a website to generate Leads and Sales for your business, Facebook pretty much is used as a HUB to do business.
IMPORTANT NOTE: In this course we will cover everything on Remarketing. Please have in mind that these videos are extracted from a bigger course, and therefore some things I mention are not applicable.

Create Remarketing Audience: Customer File5:21
Create Remarketing Audience: Website Traffic7:52
Create Remarketing Audience: Traffic on Specific Web Pages4:48
Create Custom Audience: Lookalike4:24
Create a lookalike custom audience on Facebook by uploading client lists or engagement data, then scale ads by targeting similar users, video viewers, and page visitors.
Create Remarketing Audience: Video Engagement6:53
Create remarketing audiences from video engagement on Facebook by building custom audiences based on specific video views (10 seconds to 95 percent) over 365 days. Target warm leads with promos.
Create Remarketing Audience: Lead Ads Form4:58
Create Remarketing Audience: Engaged with Your Facebook Page4:41
Create Remarketing Audience: Engaged With Your Events3:01
Create a custom audience of people who attended or engaged with your events, open houses, using ads manager, targeting those who responded going or interested in the past 365 days.
Create Remarketing Audience: Engaged with your Instagram Page2:29

Remarketing People Who Engaged with Your Page4:18
Create a campaign using a custom audience of people who engaged with your Facebook page, then exclude other audiences and add it to an existing campaign.
Remarketing People Who Watched Your Videos15:00
Design and launch a remarketing campaign targeting viewers of your videos, using custom audiences and multiple placements to retarget engaged users with tailored ads.
Remarketing People Who Visited Your Website12:55
Learn to create a dynamic retargeting campaign on Facebook that remarkets visitors to your site, including the inquiry page, using a custom audience and tested ad images.

Requirements

You must have a Facebook Page for your Business or Organization
You must be willing to learn new things and apply them in your campaigns
You must be willing to ask questions if you don't understand (I will personally answer your questions)

Description

Remarketing (retargeting) is the process of “following up” with your prospects or clients in the digital world.

This is an Advertising Strategy used by the best marketers and business owners out there.

FUN FACT: Only 2% of people will buy the first time they find out about your company. Which means, that all the people you send to your Facebook Page or Website, only 2% will buy the first time…

98% of sales will happen in the next 2 to 7 interactions with your brand or business.

Retargeting – Remarketing is the cheapest yet most effective form of advertising if done correctly.

This is why you need to do Retargeting (remarketing)

Otherwise, you are leaving money on the table and your ROI will decrease. Imagine being able to double your sales just by applying this principle of retargeting (remarketing)… All your hard work and all the money you spend on traffic bringing people to your site or Facebook Page will finally pay off.

Acquiring customers through traffic without retargeting is basically leaving money on table, and it is very expensive.

If you have a business, you probably have a Facebook Page. You may also have a Website.

But it is not necessary to have a website to do Retargeting (remarketing).

You need to assign a small budget to follow up with people where they left… You will show ads to specific people to remind them to take the next action.

What if you were able to push 5, 10, or 20% MORE people to the next step of your funnel?

Most marketers are leaving BIG money on the table because they don’t follow up with a prospect after they’ve left their funnel.

But today it’s easier than ever to follow up using ad retargeting.

I will teach how to EASILY Create those “Remarketing Audiences” and Create “Remarketing Campaigns” on Facebook to follow up with them without breaking the bank.

This is all about converting more people into customers, and making your current customers buy more from your company…

Who this course is for:

This course is for anyone looking to follow up with their Website Visitors or Facebook Fans and Potential Customers professionally
This course is for you if you haven’t been able to set up profitable remarketing campaigns yet.
This course is for you if you're interested in learning how 98% of Sales are made through Digital Marketing
This course is for your if you're a business owner that needs to understand how to properly engage with your prospects
This course is for you if you know that business is about building relationships, and you need a way to automate that process in a professional and modern way.
This course is for Digital Marketers who have clients and need to improve their ROI on their marketing efforts.
This course is for those who want to connect with me and get help with their business.
This course is not for you if you do not care about your business growth and sales.

Retargeting with Facebook Ads Like a Pro

What you'll learn

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Course content

Introduction2 lectures • 4min

The Facebook Pixel1 lecture • 9min

Create an Audience of Existing Customers or Prospects9 lectures • 44min

Create Your Winning Remarketing Campaigns3 lectures • 32min

Conclusion1 lecture • 1min

Requirements

Description

Who this course is for: