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Retargeting and Facebook Ads Retargeting made Easy & Simple
Rating: 4.3 out of 5(24 ratings)
1,029 students

Retargeting and Facebook Ads Retargeting made Easy & Simple

Learn Retargeting or Remarketing and how to use Facebook pixel to drive more conversions and sales via FB Marketing Ads
Created byAnil Batra
Last updated 3/2024
English

What you'll learn

  • Understand what is Retargeting and how it works
  • Understand what Facebook Retargeting is and How it Works.
  • Learn how to use Facebook Pixel to do retargeting
  • Learn how to leverage their site and Facebook to drive growth and conversions
  • Learn how to use effectively the Facebook Pixel Dashboard.
  • Learn how to create Custom Facebook Audiences

Course content

3 sections • 9 lectures • 38m total length

  • Introduction2:26
  • How Retargeting works2:24

    Discover how retargeting works by deploying a javascript pixel from Facebook or Google on your site, which drops anonymous cookies and builds audiences, optionally via a tag manager.

Requirements

  • Basic understanding of Digital Marketing
  • Basic understanding of Facebook advertising

Description

Retargeting also knows as Remarekting is a very powerful strategy if used effectively.

In this course I will teach you everything you need to understand Retargeting and effectively use Retargeting with Facebook. Facebook has millions of users, learn how to use Facebook reach to effectively reach your target customers.

This course is your step by step guide to Retargeting/Remarketing with Facebook.  The fundamental of Retargeting you will learn in this course apply to any Retargeting platform not just Facebook.

  • Understand what Retargeting is

  • Learn how Retargeting works

  • Design the correct retargeting strategy for your business

  • How to set up retargeting in Facebook Ads manager

  • Retargeting pitfalls and how to avoid them

With retargeting you can improve the ROI of your marketing efforts. So get started and learn how you can use it to drive more conversions and customers.

The concepts of retargeting you will learn also apply to other retargeting networks such as Google Ads (previous Google AdWords) though implementation is unique for each platform. In this course we will focus on Facebook Retargeting and get to understand it step by step so that it is easy for you to implement and start using it effectively.


Why you should learn from me?

I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts.  I understand both the technology and marketing side of business.  I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. 

In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association.

I have an engineering degrees and an MBA.

My several Udemy bestseller will tell you that I know how to teach well and convey the concepts in an easy to understand way.

I look forward to you joining the course.



Who this course is for:

  • Those who want to learn what Retargeting is and how they can benefit from it.
  • This who want to use Facebook Retargeting and Remarketing to grow their Business.
  • Those who want to learn how to convert abandoned shopping carts
  • Those who want to bring back users who visited your site but never converted
  • Those who are tried of blindly throwing money on Facebook but not getting enough value
  • Entrepreneurs, Marketers, Social Media Manager, Business Owners and Entrepreneurs

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