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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Marketing Fundamentals Retail Business

Retail Store Operations and Store Management

Opening a retail store is a serious affair and requires meticulous planning and detailed knowledge.
Rating: 3.6 out of 53.6 (108 ratings)
1,879 students
Created by Management Study Guide
Last updated 9/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Explain the Various Elements of Retail Store Operations
  • Explain What is Store Design and Layout
  • Explain the Types of Floor Plans
  • Explain What are Planograms
  • Explain the Types of Visual Product Placement
  • Explain the Role of Signage in Retail Stores
  • Explain the Role of Coupons in Retail Marketing
  • Explain What is Guerrilla Marketing
  • Explain What is Impulse Buying
  • Describe the Responsibilities of a Store Manager
  • Explain the Purpose of Mannequins In Retail Stores
  • Explain What is Up Selling
  • Explain What is Inventory Management
  • Describe Factors Affecting Buying Decision of Customers
  • List Tips for Efficient Store Operations and Management

Requirements

  • No prior knowledge is required.

Description

This course is exclusively designed and prepared for those people who are interested in setting up a retail store. After the end of this course the reader will be able to understand Various Elements of Retail Store Operations, What is Store Design and Layout, What are Planograms, Responsibilities of a Store Manager, Purpose of Mannequins In Retail Stores, Factors Affecting Buying Decision of Customers etc.

The reader will definitely get the feel as if he/she is reading the course from inside a retail store because of the way it is designed. Good usage of graphics, images and sketches are value addition to this course. The designer of this course has put in more efforts in explaining the concepts like Floor plans, store design and layout. Additionally, the reader can also read other concepts like guerrilla marketing, impulse buying etc. This course also teaches you how and where to place the products in a retail store.

Why wait still! Hurry up and click on the buy button and start learning.

Who this course is for:

  • Business people especially retailers
  • Business consultants
  • Employees of retail stores
  • Marketing Management Students

Course content

1 section • 16 lectures • 1h 5m total length

  • Preview04:55
  • Preview06:08
  • Explain What is Store Design and Layout
    03:04
  • Explain the Types of Floor Plans
    01:40
  • Explain What are Planograms
    02:28
  • Explain the Types of Visual Product Placement
    02:29
  • Explain the Role of Signage in Retail Stores
    04:32
  • Explain the Role of Coupons in Retail Marketing
    00:59
  • Explain What is Guerrilla Marketing
    01:27
  • Explain What is Impulse Buying
    02:35
  • Describe the Responsibilities of a Store Manager
    04:32
  • Explain the Purpose of Mannequins In Retail Stores
    02:52
  • Explain What is Up Selling
    02:41
  • Explain What is Inventory Management
    14:04
  • Describe Factors Affecting Buying Decision of Customers
    05:24
  • List Tips for Efficient Store Operations and Management
    05:54

Instructor

Management Study Guide
pave your way to success
Management Study Guide
  • 3.9 Instructor Rating
  • 6,264 Reviews
  • 58,022 Students
  • 40 Courses

Management Study Guide is a complete tutorial for management students, where students can learn the basics as well as advanced concepts related to management and its related subjects.

Learn management concepts and skills rapidly with easy to understand learning modules and powerpoint presentations. We offer an attractive, application focused, learning methodology which reduces learning resistance and enables quick absorption of knowledge and skills. Our unique step-by-step, online learning model along with amazing courses prepared by top notch professionals from the Industry help participants achieve their goals successfully.

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