Retail Management
3.8 (76 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
211 students enrolled

Retail Management

Retailing includes all business activities involved in selling goods and services to end consumers.
3.8 (76 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
211 students enrolled
Last updated 9/2018
English
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
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This course includes
  • 1 hour on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Explain What is Retail Management
  • Describe the Benefits of Retailing
  • Explain the Retail Selling Process
  • Explain the Classification of Retailers
  • Explain the Components of Retailing Concept
  • Understand the Steps of Retail Strategy Planning
  • Explain What is Franchising
  • Explain What is Merchandising
  • Explain What is Visual Merchandising
  • Describe the Importance of Location in Retailing
  • Explain the Types of Retail Location
  • Explain What is a Private Label
  • Explain the Process of Creation of Private Label
  • List the Myths about Careers in Retailing
  • List the Tips for Success in Retailing
Requirements
  • No prior knowledge is necessary.
Description

The word ‘Retailing’ is derived from the French verb ‘retailer’, which means, "to cut a piece off.” From a marketers point of view, retailing is defined as a set of marketing activities that are designed to provide satisfaction to the end consumer. By the end of the course you will be able to: Understand What is Retail Management, Learn about the Retail Selling Process, Explain the Classification of Retailers, Explain the Steps of Retail Strategy Planning, Understand what is Franchising, Understand What is Visual Merchandising, Explain the Types of Retail Location, Understand What is a Private Label and the Process of Creation of Private Label, List down the Myths about Careers in Retailing and Learn the Tips for Success in Retailing.

Who this course is for:
  • This course is good for management learners and people who want to learn about Retail Management
Course content
Expand all 17 lectures 56:17
+ Introduction
16 lectures 56:15
Explain the Classification of Retailers
04:44
Explain the Components of Retailing Concept
01:11
Explain the Steps of Retail Strategy Planning
04:59
Explain What is Franchising
05:40
Explain What is Merchandising
02:27
Explain What is Visual Merchandising
01:02
Describe the Importance of Location in Retailing
00:59
Explain the Types of Retail Location
00:50
Explain What is a Private Label
03:05
Explain the Process of Creation of Private Label
06:02
List the Myths about Careers in Retailing
01:11
List the Tips for Success in Retailing
02:52
+ Powerpoint Presentation
1 lecture 00:02
Download Powerpoint Presentation
00:02